Money no object, a New Zealand-only replacement for Super Rugby is the way forward
The current, widespread suspension of rugby across the globe is forcing a massive re-think of how the game is administered, organised and played and New Zealand Rugby must be seriously considering going it alone in the future.
Super Rugby in its current form is coming to an end. The Sunwolves will be culled from 2021 and may have already played their last match.
Instead of the broken, somewhat confusing and entirely unfair set-up of the current conference system, Super Rugby will be reverting to a round-robin format.
There will still be fairness issues, no doubt; it’s hard to envisage that SANZAAR will stop the top ranked nation from each country progressing through to the finals because that would harm the ever-important viewership figures.
But even ignoring that, there’s a considerably greater problem at hand: the audience just don’t like Super Rugby.
Cross-country competitions work incredibly well when it’s the best of the best on display. The Heineken Cup and football’s Champion’s Cup are so popular not just because they’re European wide competitions but because teams actually have to regularly prove they belong in those competitions. That’s rarely been true for Super Rugby.
Super Rugby is no Southern Hemisphere Heineken Cup, as some folks will suggest. That may have been the case when the competition first kicked off in 1996 and the three original SANZAR nations were arguably the top three nations in the world, but now South Africa, New Zealand and Australia have as many of their players turning out for foreign clubs as they do for their local sides and the Wallabies in particular are a shadow of their former selves.
If you want to compare competitions from the two Hemispheres then Super Rugby is much more akin to the Pro14, a tournament which incorporates five nations in an unusual conference format where the end result is inevitably that an Irish team will finish with the trophy.
Sound familiar to any Southern Hemisphere purists?
The Pro14 holds some significance, especially for the teams that don’t have a place in the Heineken Cup, primarily because it’s the only professional non-international rugby on offer in a calendar year. For a team like Leinster, however, who regularly rest their top players in order to keep them fresh for the considerably more illustrious Heineken’s Cup, the Pro14 is simply a sidequest.
Back to New Zealand and it’s easy to see why Super Rugby is losing it’s appeal, except when two Kiwi sides face off.
That’s not necessarily because the skills are better and the rugby itself is of a higher quality in those fixtures – though that certainly comes into it.
It’s simply because the players are more recognisable and familiar and viewers actually care about their success.
There’s also the major factor that almost every player on display in a New Zealand derby is a potential All Black – and that’s what the viewers want to see; All Blacks.
It’s a powerful brand, that silver fern – the most powerful brand in world rugby, in fact. There’s a reason why NZR are so keen to slap the All Blacks moniker on every New Zealand rugby team.
Super Rugby has been heading downhill for a long time with New Zealand’s domination evident for everyone to see and now is the time to kick things up.
Conveniently, New Zealand’s provincial competition has also lost its shine in recent years, which creates a serious opportunity for NZR if they’re willing to take a risk.
If Super Rugby and the Mitre 10 Cup on both thrown on the scrap heap, New Zealand could produce the greatest domestic rugby competition in the world – one that cannot just rival but best England’s Gallagher Premiership and France’s Top 14.
As it currently stands, there are plenty of talented Kiwi players that are either forced to sit on a Super Rugby bench every week or head to other countries for game-time – players that would more than match-up to many of the men who are propping up some of the Australia and South African franchises.
The Mitre 10 Cup, which boasts 14 teams, probably stretches New Zealand’s talent a little too far. There’s a fine medium that could be found between the 14 provinces and the five Super Rugby franchises that would allow for a competitive competition that would provide enough variety, rivalry and tribalism for all to enjoy.
Merging provinces has had mixed results in the past. It’s gone very well for Tasman, who were formed by an alliance between two second division sides, Nelson Bays and Marlborough, and are now a powerhouse in the provincial game.
Back in the 90’s, it didn’t work so well off the field for Hawke’s Bay and Manawatu when they were merged into the Central Vikings with financial issues eventually causing the side to split, but better planning and professionalism could likely solve that problem in the current day.
The major problem with this, of course, is the money factor. South Africa and Australia both have populations dwarfing New Zealand. Even if rugby isn’t quite as popular in either of those countries, the number of viewers far exceed those in NZ, particularly in South Africa, which is why the NZR are so keen to have them involved in some form or another.
But that’s overlooking the fact that a premier provincial club competition is considerably more marketable on a world scale than the current Super Rugby product.
If NZR can take their new product to America, Asia or Europe and illustrate that the rugby is of the highest quality and the All Blacks are on display in almost every fixture (especially if we’re taking the wider definition of the brand and including sevens players and B-team members), then the audience for the competition is actually significantly larger than Super Rugby’s.
It also opens the door for other complementary events such as the much-discussed North Island v South Island clash, a game between New Zealand’s Possibles and Probables, and a few one-off matches against Australian and South African teams.
It’s desperate times around the world right now and that’s forced rugby unions to start re-thinking their strategies. New Zealand Rugby could do a lot worse than focussing on their own backyard and reinvigorating the provincial game.
Comments on RugbyPass
“But with an exceptional pass accuracy rating “ Which apart from Roigard is not a feature of any of the other 9s in NZ. Kind of basic for a Black 9 dont.you. think? Yet we keep seeing FC and TJ being rated ahead of him? Weird if it’s seen as vital to get our backline beating in your face defences.
1 Go to commentsThanks BeeMc! Looks like many teams need extra time to settle from the quadrennial northern migration. I think generally the quality of the Rugby has held up. Fiji has been fantastic and fun to watch
13 Go to commentsLets compare apples with apples. Lyon sent weak team the week before, but nobody raised an eyebrow. Give the South African teams a few years to build their depth, then you will be moaning that the teams are too strong.
41 Go to commentsDid footballs agents also perform the scout role at some time? I’m surprised more high profile players haven’t taken up the occupation, great way to remain in the game and use all that experience without really requiring a lot of specific expertise?
1 Go to commentsSuper rugby is struggling but that has little to do with sabbaticals. 1. Too many teams from Aust and NZ - should be 3 and 4 respectively, add in 2 from Japan, 1 possibly 2 from Argentina. 2. Inconsistent and poor refereeing, admittedly not restricted to Super rugby. Only one team was reffed at the breakdown in Reds v H’Landers match. Scrum penalty awarded in Canes v Drua when No 8 had the ball in the open with little defence nearby - ideal opportunity to play advantage. Coming back to Reds match - same scrum situation but ref played advantage - Landers made 10 yards and were penalised at the breakdown when the ref should have returned to scrum penalty. 3. Marketing is weak and losing ground to AFL and NRL. Playing 2 days compared with 4. 4. Scheduling is unattractive to family attendance. Have any franchises heard of Sundays 2pm?
11 Go to commentsAbsolutely..all they need is a chance in yhe playoffs and I bet all the other teams will be nervous…THEY KNOW HOW TO WIN IM THE PLAYOFFS..
2 Go to commentsI really hope he comes back and helps out with some coaching.
1 Go to commentsI think we are all just hoping that the Olympic 7s doesn’t suffer the same sad fate as the last RWC with the officials ruining the spectacle.
1 Go to commentsPersonally, I’ve lost the will to even be bothered about the RFU, the structure, the participants. It’s all a sham. I now simply enjoy getting a group of friends together to go and watch a few games a year in different locations (including Europe, the championship, etc). I feel extremely sorry for the real fans of these clubs who are constantly ignored by the RFU and other administrators. I feel especially sorry for the fans of clubs in the Championship who have had considerable central funding stripped away and are then expected to just take whatever the RFU put to them. Its all a sham, especially if the failed clubs are allowed to return.
9 Go to commentsI’m guessing Carl Hayman would have preferred to have stayed in NZ with benefit of hindsight. Up north there is the expectation to play twice as many games with far less ‘player management’ protocols that Paul is now criticising. Less playing through concussions means longer, healthier, careers. Carter used as the eg here by Paul, his sabbatical allowed him to play until age 37. OK its not an exact science but there is far more expectations on players who sign for Top 14 or Engl Prem clubs to get value for the huge salaries. NZR get alot wrong but keeping their best players in NZ rugby is not one of them. SA clubs are virtually devoid of their top players now, no thanks. They cant threaten the big teams in the Champions Cup, the squads have little depth. Cant see Canes/Chiefs struggling. Super has been great this year, fantastic high skill matches. Drua a fantastic addition and Jaguares will add another quality team eventually. Aus teams performing strongly and no doubt will benefit with the incentive of a Lions tour and a home RWC. Let Jordie enjoy his time with Leinster, it will allow the opportunity for another player to emerge at Canes in his absence.
11 Go to commentsLove that man, his way to despise angry little men is so funny ! 😂
4 Go to comments“South African franchises would be powerhouses if we had all our overseas based players back in situ. We would have the same unbeatable aura the Toulouses, Leinsters or Saracens of this world have had over the last decade or so.” Proof that Jake white does not understand the economics of the game in SA. Players earning abroad are not going to simply come back and represent the bulls. But they might if they have a springbok contract.
22 Go to commentsA lot of fans just joined in for the fun of it! We all admire O'Gara and what he has done for La Rochelle
4 Go to commentsThe RFU will find a way to mess this up as usual. My bet is there will be no promotion into the the Premiership, only relegation into National League One. Hopefully they won’t parachute failed clubs into the league at the expense of clubs who have battled for promotion.
9 Go to commentsWell that’s the contracts for RG and Jordie bought and paid for. Now, what are the chances we can persuade Antoine to hop over with all the extra dosh we’ll have from living at the Aviva & Croke next season…??? 🤑🤑🤑
35 Go to commentsWow, that’s incredible. Great for rugby.
35 Go to commentsYou probably read that parling is going to coach the wallaby lineout but if not before now you have.
17 Go to commentsIf someone like Leo Cullen was in O’Gara’s place I don’t hear Boo-ing. It’s not just that La Rochelle has hurt Leinster and O’Gara is their Irish boss. It’s the needle that he brings and the pantomime activity before the game around pretending that Munster were supporting LaRochelle just because O’Gara is from Cork. That’s dividing Irish provinces just to get an advantage for his French Team. He can F*ck right off with that. BOOOOO! (but not while someone is lying injured)
4 Go to commentsDid the highlanders party too hard before the game? They were the pits.
1 Go to commentsWhat a player! Not long until he’s in the England side, surely?
5 Go to comments