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Kolbe the latest Springboks player to gain Jay-Z approval

By Josh Raisey
(Photo by Michael Sheehan/Gallo Images/Getty Images)

Springboks’ Cheslin Kolbe has joined his South African World Cup-winning captain Siya Kolisi in agreeing to a deal with sports management company Roc Nation Sports International.

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Owned by rapper Jay-Z, RNS is a division of the entertainment agency Roc Nation and the 26-year-old Toulouse-based winger is the second rugby player to sign a deal with the company.

On their website, RNS provide more information about their operation, saying: “Roc Nation Sports elevates athletes’ careers on and off the field, including endorsement deals, philanthropic endeavours, media relations and brand strategy.” 

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Since its formation in 2013, RNS has gone on to work with some global sporting superstars. Their clients are largely from basketball, baseball and American football, but it also has some of the biggest names from the world of football.

The Top 14’s Kolbe is unquestionably one of the biggest names in the world of rugby at the moment and is a worthy client of RNS. 

https://www.instagram.com/p/CCpxit7HhRt/?utm_source=ig_web_copy_link

The diminutive winger’s try-scoring performance in the RWC final victory over England last year and a nomination for World Rugby player of the year helped solidify his status as one of the best players in the world, although he was beaten to the award by Test teammate Pieter-Steph du Toit.

Kolisi signed with the company soon after South Africa were named crowned champions and is described by RNS as “the new modern face of Africa, with a voice to unite a nation, who offers a new pathway for many”. 

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Since the RWC, Kolisi has set up the Kolisi Foundation which has worked throughout the Covid-19 pandemic to deliver supplies to those in need, while Kolbe has worked with the Be The Difference Foundation.  

Both players are now united on and off the field as they help in the globalisation of rugby, particularly in the United States, as their status continues to grow.

 

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Flankly 13 hours ago
The AI advantage: How the next two Rugby World Cups will be won

If rugby wants to remain interesting in the AI era then it will need to work on changing the rules. AI will reduce the tactical advantage of smart game plans, will neutralize primary attacking weapons, and will move rugby from a being a game of inches to a game of millimetres. It will be about sheer athleticism and technique,about avoiding mistakes, and about referees. Many fans will find that boring. The answer is to add creative degrees of freedom to the game. The 50-22 is an example. But we can have fun inventing others, like the right to add more players for X minutes per game, or the equivalent of the 2-point conversion in American football, the ability to call a 12-player scrum, etc. Not saying these are great ideas, but making the point that the more of these alternatives you allow, the less AI will be able to lock down high-probability strategies. This is not because AI does not have the compute power, but because it has more choices and has less data, or less-specific data. That will take time and debate, but big, positive and immediate impact could be in the area of ref/TMO assistance. The technology is easily good enough today to detect forward passes, not-straight lineouts, offside at breakdown/scrum/lineout, obstruction, early/late tackles, and a lot of other things. WR should be ultra aggressive in doing this, as it will really help in an area in which the game is really struggling. In the long run there needs to be substantial creativity applied to the rules. Without that AI (along with all of the pro innovations) will turn rugby into a bash fest.

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