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Gallagher PREM expands reach into the USA
By Jon Newcombe
PREM Rugby have struck a three-year deal with streaming giants, FloSports, which will see every match from the Gallagher PREM broadcast to American audiences for the next three years.
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FloSports already boasts an extensive rugby rights portfolio, including the Investec Champions Cup, Super Rugby, United Rugby Championship and the Top 14, but now fans from across the pond can watch players like Eagles international and Bristol fly-half AJ MacGinty perform at club level.
The exclusive deal, which runs until the end of the 2027/28 season, will hopefully generate more interest in the sport ahead of the US staging both the 2031 and 2033 Rugby World Cups.
“It is great to partner with FloSports, a broadcaster that has made a clear commitment and investment in rugby, with our sport forming a central part of their long-term vision,” said Rob Calder, Chief Growth Officer of PREM Rugby.
“The US is a key market for PREM Rugby’s international footprint and this partnership with FloSports provides our growing North American audience with a dedicated home for the Gallagher PREM over the next three seasons.
“Our mission is to make the PREM the most-loved league in the world and this marks an important step in driving growth amongst our global audience.”
The new deal brings every Gallagher PREM match from the regular season and play-offs, alongside select PREM Rugby Cup fixtures, to the platform throughout the year, and the debut of an all-new original live show – FloRugby’s Athlete’s Lounge – featuring top stars from the game, expert commentary, and guest interviews.
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The FloSports app will also be made available on Samsung, Vizio and LG SmartTV’s later this year.