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Crusaders to play Munster in early 2024

By Liam Heagney
(Photo by Kai Schwoerer/Getty Images)

Rugby’s renewed appetite to shake up the fixtures calendar will continue next year with the Crusaders, the recently crowned Super Rugby champions, set to play Munster, the current URC title holders, in a friendly in Ireland that will whet the appetite of fans longing for a world club championship.

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The ‘Club World Cup’ idea has long been the subject of speculation, an ambition fuelled by regular comments from administrators such as URC CEO Martin Anayi. It was last September, ahead of the start of the 2022/23 season, when he spoke about the prospect of the club hemispheres uniting for a global quadrennial tournament.

“I like the idea of creating big events,” he said at the time, following on from previous comments where he stated: “What we realise is if we could take the Champions Cup weekends in any fourth year and then put the top eight sides from the north versus the top eight sides from the south, then you have got something that can work over a four, five-weekend period.”

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It has been reported that the concept of a 16-team tournament has been agreed upon in principle and that discussions between the URC and European leagues are said to be at an advanced stage.

This plan would see eight northern hemisphere clubs and seven from the southern hemisphere, plus a Japanese side, to be placed in four pools, each playing two matches against teams from the other hemisphere to determine the four semi-finalists.

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Expectations are that the competition, which would take place instead of the knockout rounds of the Champions Cup, would happen once every four years, and could potentially start in 2025 ahead of the British and Lions tour to Australia.

In the meantime, as a way of testing the water regarding the fan appeal of seeing Super Rugby Pacific sides playing in Europe, RugbyPass has learned that the Crusaders will embark on a two-game pre-season trip in February 2024 that will include a match against Munster in Limerick.

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If that idea comes to pass, it would mean a return to Thomond Park for new Crusaders boss Rob Penney, who spent two years as head coach at the Irish province from 2012 to 2014. The current Japan U20s boss was recently named as the head coach successor at the Crusaders to Scott Roberston, who is moving on to take over the All Blacks after the 2023 Rugby World Cup in France.

Robertson signed off his tenure in charge by leading the Crusaders to a seventh successive Super Rugby title with last Saturday’s win over the Chiefs in Hamilton.

The Crusaders last played in Europe in March 2011 when Twickenham in London played host to a 35,000 attendance for a Super Rugby match versus Sharks. It is also believed that the Crusaders will play Bristol as the second game on their 2024 tour.

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Wayneo 1 hours ago
Speeded-up Super Rugby Pacific provides blueprint for wider game

Some interesting stats that just proved what my first impression of NZ’s drive to speed up Rugby Union would amount to - fine margins here and there to cut a few seconds off the game and nothing else. To do more there would have to be wholesale changes to the game like doing away with scrums, lineouts and bringing back the ELV’s to have free kicks instead of penalties. Very little chance of it happening but, in the end, Ruby Union would be a 15-man version of Rugby League. There are reasons why Rugby Union is globally more popular that Rugby League and what NZ are also not considering is the unintended consequences of what they want to achieve. This will end up turning Rugby Union into a low value product that will not be acceptable to the paying public. If people really wanted a sped-up version of rugby, then why is Rugby Union globally way more popular than Rugby League? Rugby lovers all over the world are also not stupid and have seen through what NZ are trying to achieve here, selfishly to bring back their glory days of dominance over every other nation and compete with Rugby League that is dominant in Australasia. NH countries just don’t have the cattle, or the fantastic weather needed to play like NZ SR franchises do so good luck to whoever has to try and convince the NH to accept going back to the days of NZ dominance and agreeing to wreck the game in the process. I have serious doubts on the validity of the TV stats presented by GP. All they did was expand the broadcasting base by putting it on free to air, not even any indication of arresting the continued drop in viewership. Match day attendance goes hand in hand with broadcast ratings so if there was an increase in the one you should expect to see it with the other. However, the drop in match day attendance is very evident to the casual highlights package viewer. The only club who looks to be getting solid attendance is the Drua. I am calling it now that NZ’s quest to speed up the game will fail and so will the vote on the 20-minute red card.

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Sam T 3 hours ago
Speeded-up Super Rugby Pacific provides blueprint for wider game

All of these media pundits always miss the obvious whenever they analyse what is ailing or assisting the game. Rugby always has contentious points for debate when picking apart individual games and finding fault with itself. All this focus and scrutiny on “speeding up the game”, “high ball in play” etc is all contextual to the fan. As a tv viewer, if you’re absorbed into a game, regardless if your team is playing or not, more ball in play time and action are all byproducts of the contest. A good contest subliminally affects your memory in selectively remembering all the good aspects. A poor contest and your brain has switched off because its a blowout and the result is never in doubt or it’s a real chore to watch and remain engaged throughout. The URC, Top 14 and English premiership are all competitions that feel like there’s real jeopardy each week. The dominance of Super rugby by NZ teams was unhealthy from a sustainable interest perspective. You can’t fault those teams or the players, but the lack of competitions won by SA and Australian teams long term was always going to test the faith and patience of die-hard and casual fans from those regions. SANZAR took their eye off the fans and fans voted with their feet and subscriptions. They were so concerned about expanding their product they forgot the golden rule about broadcasting live sport. Viewers tune in more when there’s an atmosphere and a true contest. You need to fill stadiums to create one, host unions need to do more to service ticket buyers, and this year proves the other, there’s more interest in Super rugby this year only because more games are competitive with less foregone conclusions. All these micro statistics bandied about, only interest the bean counters and trainspotters.

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Bull Shark 8 hours ago
Speeded-up Super Rugby Pacific provides blueprint for wider game

I’m all for speeding up the game. But can we be certain that the slowness of the game contributed to fans walking out? I’m not so sure. Super rugby largely suffered from most fans only being able to, really, follow the games played in their own time zone. So at least a third of the fan base wasn’t engaged at any point in time. As a Saffer following SA teams in the URC - I now watch virtually every European game played on the weekend. In SR, I wouldn’t be bothered to follow the games being played on the other side of the world, at weird hours, if my team wasn’t playing. I now follow the whole tournament and not just the games in my time zone. Second, with New Zealand teams always winning. It’s like formula one. When one team dominates, people lose interest. After COVID, with SA leaving and Australia dipping in form, SR became an even greater one horse race. Thats why I think Japan’s league needs to get in the mix. The international flavor of those teams could make for a great spectacle. But surely if we believe that shaving seconds off lost time events in rugby is going to draw fans back, we should be shown some figures that supports this idea before we draw any major conclusions. Where are the stats that shows these changes have made that sort of impact? We’ve measured down to the average no. Of seconds per game. Where the measurement of the impact on the fanbase? Does a rugby “fan” who lost interest because of ball in play time suddenly have a revived interest because we’ve saved or brought back into play a matter of seconds or a few minutes each game? I doubt it. I don’t thinks it’s even a noticeable difference to be impactful. The 20 min red card idea. Agreed. Let’s give it a go. But I think it’s fairer that the player sent off is substituted and plays no further part in the game as a consequence.

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