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Bath Rugby turnover up 11% in treble-winning season

BATH, ENGLAND - MAY 23: A Bath Rugby flag blows in the wind ahead of the Aviva Premiership Semi Final match between Bath Rugby and Leicester Tigers at Recreation Ground on May 23, 2015 in Bath, England. (Photo by Ben Hoskins/Getty Images)

Bath Rugby’s accounts for the year ending June 30, 2025 reveal the club’s turnover increased by 11% from £20.8 million to £23.3 million, as fans flocked through the gates during the treble-winning season.

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Bath started by winning the Premiership Rugby Cup, their first trophy of any description since 2008, before claiming the EPRC Challenge Cup and Premiership titles. It was the first time Bath had been crowned league champions of England since 1996.

Fuelled by on-field success and a loyal fanbase, the majority of home games sold out, including the Premiership play-off semi-final against Bristol, helping to boost gate income by £1.7 million to 8.7 million. The high demand for tickets underlines the need for the new 18,000 stadium. Construction work is due to start in 2027.

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While the club’s commercial income increased by nearly 25%, central income – monies received from the RFU/PRL – fell from £5.3 million to £4.4 million, although the new and improved five-year TV deal with TNT Sports has yet to be accounted for.

Overall, the club’s loss for the past year was £2.78 million, down from £3.68 million, with chairman Bruce Craig’s loan increasing to £32.3 million.

With billionaire James Dyson taking a 50% stake in the club in a joint partnership with Craig, the loss isn’t a concern, although the club have reiterated their desire to become financially sustainable.

The number of rugby staff employed by the club remained consistent at 119.

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In its review of the year on the Companies House website, Bath Rugby stated: “Turnover for the year increased by 2.5m (11.2%) to 23.3m (2024: 20.8m), reflecting the continued growth of the club’s commercial operations and the positive impact of strong on-pitch performance on matchday revenues.

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“The club continued to build on the success of previous seasons in terms of ticket sales, with strong demand across Premiership and European fixtures. The 2024/25 season saw further increases in attendance and the number of sold-out home fixtures, driven by on-going investment in marketing activities to grow the club’s supporter base underpinned by the club’s position at the top of the Premiership and the excitement generated by the team’s performances. The home semi-final against Bristol Bears was a sell-out, generating significant matchday revenue and profit.”

 

 

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