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Pro14 finalists to rebrand?

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PRO 14    

Significant rebrand on the cards for Pro14 finalists

The Glasgow Warriors’ social media accounts have recently teased that a rebranding could be on the cards.

Glasgow’s Twitter and Instagram accounts have both published a short video showing the team’s various logos throughout the last almost-150 years of their existence. The posts suggest that details of the ‘New Era’ could be announced in the next 24 hours.

Whilst the extent of the rebranding is currently unknown, recent trademarks suggest that a new logo is the minimum that fans should expect.

The below logo can be accessed on the UK intellectual property office website.

The supposed new logo certainly has a more cartoony feel to it than the current minimalist choice. The current logo has been in use in some form for 20 years.

The Glasgow rugby team has gone by various monikers throughout the years, including the Glasgow Caledonians for a few years in the early 2000’s. That denomination didn’t last long. How fans will respond to the latest change is anyone’s guess.

Glasgow recently fell to Leinster in the Pro14 final, capping off a fairly successful year that saw them also make the knockout rounds of the European Champions Cup.

Since Gregor Townsend took over in 2012, the Warriors have cemented themselves as one of the top teams in the UK. Townsend’s transition to the national coach of Scotland saw Dave Rennie take over in 2017 and the team has continued to go from strength to strength, making the Pro14 finals in both of Rennie’s seasons in charge.

 

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Significant rebrand on the cards for Pro14 finalists