Rugby World Cup 2023: The State of Play - France
With the bidding process for the 2023 Rugby World Cup hotting up, we continue our look at the potential host countries and break down their chances of securing the spectacle. Last up, it’s France.
It seems near enough every development surrounding the 2023 World Cup at the moment is about France’s campaign promising yet more money to World Rugby in order to secure the honour of having Parisian silversmiths make the All Blacks’ winning medals. France not only agreed to pay the £120million required to host the tournament, but actually offered to go £30million over that, in addition to recruiting Société Générale to help cover €236million of operational costs.
As if that weren’t enough, they’ve offered €112milllion to purchase the marketing and hospitality rights usually taken care of by World Rugby, have forecast €377million in ticketing revenue and secured €90million worth of support from the French government. In total, it looks like somewhere in the region of £350million will be going to World Rugby, a figure that is only rumoured to increase the closer the bids get to submission. Suffice to say, France are working on the assumption that money talks, and does so in a sexy French accent.
Of course, it’s not just money that the French bid team are hoping can swing the odds in their favour. They previously hosted the tournament in 2007, and will be arguing that the recent experience of hosting will represent a valuable advantage over hosting virgins Ireland and 1995 hosts South Africa. That said, World Rugby may be reluctant to return to France so soon, preferring to give someone else the opportunity. France however will counter that they’re in an even better shape to host the spectacle than they were 10 years ago, with billions spent on venues and infrastructure due to the hosting of the Euros 2016 soccer tournament.
France are also promising unparalleled atmosphere. The fact that the bid is being promoted with the tagline “2023 will make vibrate” is of course in no way amusing and certainly not worth giggling about at the back of the classroom, but France certainly know how to do sporting spectacle. Given that they’ve promised to sell 2.5million tickets as well, a successful bid by France would almost certainly result in a tournament well worth watching.
However, not all is rosé in the French camp. There have been some serious questions raised about some of the figures involved in the bid campaign, and whilst no one has directly accused the team of any FIFA-like shenanigans, World Rugby will know that they have to be careful to avoid any further scandal. For example, former France coach and current FFR president Bernard Laporte has had to lessen his involvement in the campaign after it emerged he used his influence to get a ban for a Montpellier player reduced – with many looking to Laporte’s business relationship with Montpellier owner Mohed Altrad with increasing suspicion. That Altrad’s company also sponsor the national team and are backing the 2023 bid means that if there’s even the slightest whiff of dodgy activity around the selection process World Rugby will have a serious headache.
As well as the tournament itself, World Rugby consider the legacy effects of each bid to determine which is likely to have the best long term effect for rugby as a whole. France have been so bold as to claim that only by presenting the tournament to them can World Rugby prevent “the death of international rugby”, in a press release that has the faintly threatening air of a supervillain. Disappointingly, this wasn’t delivered by Laporte swivelling in a black leather chair inside a hollowed out volcano, and doesn’t involve Sebastian Chabal plotting to throw the Barrett brothers into a tank of piranhas. Instead, France 2023 claim that international rugby will be dead in the next 5-10 years unless they can stop a player exodus from the Southern Hemisphere to… France.
It’s not entirely clear how the team plan to address these issues, but from the statements given they seem to be arguing that that the leverage of hosting the international showcase would allow for greater power in discussions with the club competitions that are currently poaching the best players from around the world and weakening national sides as a result. The most logical explanation will be that in order to maximise the French national team’s chances of success, a deal will be made with the clubs to increase French representation in the Top 14, thus reducing the proportion of foreign players in the league. Whether this will be able to prevent those players simply going to England for similar wages remains to be seen.
Speaking of the national team, France have been hit and miss for a few years, and World Rugby may see this tournament as an opportunity to try to rebuild the side as a super power. Given the boost home field advantage generally gives host nations (England 2015 notwithstanding), a successful tournament for France could help to reaffirm their place amongst the world’s elite and potentially go some way to loosening New Zealand’s dominance on the world stage. That’s not to suggest for a moment of course that World Rugby would have any official favourites for the tournament itself, but a strong host nation performance is likely to provide a boost for ticket sales and viewing figures. France have the potential to do well, and hosting the tournament may provide extra motivation to do so.
Verdict:
The main strength France have to offer is the sheer amount of money they’re willing to invest in the tournament. None of the other bidders can get close to this amount, and given the government involvement and calculated business investment, it doesn’t seem like the overly fanciful figure it first appeared to be. France also have recent experience of hosting, though this may count against them as World Rugby aims to grow and develop the game globally. Scandals around key figures are only tangential to the bid itself, but if anything else rears its head World Rugby may wish to steer clear just to be on the safe side. The bookies still have France in third place for now, but when the final figures are made clear this may change if the money is too good for World Rugby to ignore.
Comments on RugbyPass
A wallaby front-row of Bell, Blake and Tupou…now that would be hefty
1 Go to comments“But with an exceptional pass accuracy rating “ Which apart from Roigard is not a feature of any of the other 9s in NZ. Kind of basic for a Black 9 dont.you. think? Yet we keep seeing FC and TJ being rated ahead of him? Weird if it’s seen as vital to get our backline beating in your face defences.
1 Go to commentsThanks BeeMc! Looks like many teams need extra time to settle from the quadrennial northern migration. I think generally the quality of the Rugby has held up. Fiji has been fantastic and fun to watch
13 Go to commentsLets compare apples with apples. Lyon sent weak team the week before, but nobody raised an eyebrow. Give the South African teams a few years to build their depth, then you will be moaning that the teams are too strong.
41 Go to commentsDid footballs agents also perform the scout role at some time? I’m surprised more high profile players haven’t taken up the occupation, great way to remain in the game and use all that experience without really requiring a lot of specific expertise?
1 Go to commentsSuper rugby is struggling but that has little to do with sabbaticals. 1. Too many teams from Aust and NZ - should be 3 and 4 respectively, add in 2 from Japan, 1 possibly 2 from Argentina. 2. Inconsistent and poor refereeing, admittedly not restricted to Super rugby. Only one team was reffed at the breakdown in Reds v H’Landers match. Scrum penalty awarded in Canes v Drua when No 8 had the ball in the open with little defence nearby - ideal opportunity to play advantage. Coming back to Reds match - same scrum situation but ref played advantage - Landers made 10 yards and were penalised at the breakdown when the ref should have returned to scrum penalty. 3. Marketing is weak and losing ground to AFL and NRL. Playing 2 days compared with 4. 4. Scheduling is unattractive to family attendance. Have any franchises heard of Sundays 2pm?
11 Go to commentsAbsolutely..all they need is a chance in yhe playoffs and I bet all the other teams will be nervous…THEY KNOW HOW TO WIN IM THE PLAYOFFS..
2 Go to commentsI really hope he comes back and helps out with some coaching.
1 Go to commentsI think we are all just hoping that the Olympic 7s doesn’t suffer the same sad fate as the last RWC with the officials ruining the spectacle.
1 Go to commentsPersonally, I’ve lost the will to even be bothered about the RFU, the structure, the participants. It’s all a sham. I now simply enjoy getting a group of friends together to go and watch a few games a year in different locations (including Europe, the championship, etc). I feel extremely sorry for the real fans of these clubs who are constantly ignored by the RFU and other administrators. I feel especially sorry for the fans of clubs in the Championship who have had considerable central funding stripped away and are then expected to just take whatever the RFU put to them. Its all a sham, especially if the failed clubs are allowed to return.
10 Go to commentsI’m guessing Carl Hayman would have preferred to have stayed in NZ with benefit of hindsight. Up north there is the expectation to play twice as many games with far less ‘player management’ protocols that Paul is now criticising. Less playing through concussions means longer, healthier, careers. Carter used as the eg here by Paul, his sabbatical allowed him to play until age 37. OK its not an exact science but there is far more expectations on players who sign for Top 14 or Engl Prem clubs to get value for the huge salaries. NZR get alot wrong but keeping their best players in NZ rugby is not one of them. SA clubs are virtually devoid of their top players now, no thanks. They cant threaten the big teams in the Champions Cup, the squads have little depth. Cant see Canes/Chiefs struggling. Super has been great this year, fantastic high skill matches. Drua a fantastic addition and Jaguares will add another quality team eventually. Aus teams performing strongly and no doubt will benefit with the incentive of a Lions tour and a home RWC. Let Jordie enjoy his time with Leinster, it will allow the opportunity for another player to emerge at Canes in his absence.
11 Go to commentsLove that man, his way to despise angry little men is so funny ! 😂
4 Go to comments“South African franchises would be powerhouses if we had all our overseas based players back in situ. We would have the same unbeatable aura the Toulouses, Leinsters or Saracens of this world have had over the last decade or so.” Proof that Jake white does not understand the economics of the game in SA. Players earning abroad are not going to simply come back and represent the bulls. But they might if they have a springbok contract.
24 Go to commentsA lot of fans just joined in for the fun of it! We all admire O'Gara and what he has done for La Rochelle
4 Go to commentsThe RFU will find a way to mess this up as usual. My bet is there will be no promotion into the the Premiership, only relegation into National League One. Hopefully they won’t parachute failed clubs into the league at the expense of clubs who have battled for promotion.
10 Go to commentsWell that’s the contracts for RG and Jordie bought and paid for. Now, what are the chances we can persuade Antoine to hop over with all the extra dosh we’ll have from living at the Aviva & Croke next season…??? 🤑🤑🤑
35 Go to commentsWow, that’s incredible. Great for rugby.
35 Go to commentsYou probably read that parling is going to coach the wallaby lineout but if not before now you have.
17 Go to commentsIf someone like Leo Cullen was in O’Gara’s place I don’t hear Boo-ing. It’s not just that La Rochelle has hurt Leinster and O’Gara is their Irish boss. It’s the needle that he brings and the pantomime activity before the game around pretending that Munster were supporting LaRochelle just because O’Gara is from Cork. That’s dividing Irish provinces just to get an advantage for his French Team. He can F*ck right off with that. BOOOOO! (but not while someone is lying injured)
4 Go to commentsDid the highlanders party too hard before the game? They were the pits.
1 Go to comments