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The next rights deal for Australian rugby is shaping up as make-or-break for the code as one prominent broadcast consultant has warned that Rugby Australia could end up “killing the sport”.
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“What you can’t do with this is adapt the ostrich management style,” Colin Smith of GMS told Sydney Morning Herald.
“If Rugby Australia don’t do their homework on what Super Rugby competition is in the best interests of Australia and its broadcast partners, then they’re going to end up killing the sport.
Current rights holder Fox Sports are thought to have less money in the coffers after their record-breaking $1.2 billion deal to secure cricket for the next six years in Australia.
“I think [Fox Sports] will want rugby but it’s not necessarily going to be a significant increase if there’ll be an increase at all,” Smith said. “A whole lot of money was taken out of the system with the cricket deal and with massive increases in the deals for AFL and NRL, while they’ve clearly overpaid for football.
“There is more downward threat for Rugby Australia than there is upward pressure. The question is how do [RA] reinvent the [Super Rugby] model to make sure it’s attractive, to bring back fans and eyeballs and therefore encourage broadcasters to pay.”
Viewership has arrested it’s decline in Australia this season, with a return to four teams seeing modest increases in reported viewership figures. The Waratahs vs Stormers round three clash drew an audience of 102,000 while numbers have weakened since the start of NRL and AFL seasons. The oldest Australian rivalry, the Waratahs vs Reds, attracted 61,000 viewers last week. Overall, their has been a four percent uplift over eight rounds.
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SANZAAR Chief Executive Andy Marios added “it’s certainly been a lot more positive than in 2017” and that the continual downturn looks to have finished. He’s “reasonably happy so far, but there’s still a long way to go in the season.”
SANZAAR is understood to be considering a new operating model following its strategic review which looked at the future of Super Rugby, considering a wide range of factors including expansion. Whether the planned future aligns with Rugby Australia’s national interests will raise the debate over whether Australia should go breakaway from the current competition.
Comments on RugbyPass
It was a let’s-see-what-you're-made-of type of a game. The Bulls do look good when the opposition allows them to, but Munster shut them down, and they could not find a way through. Jake should be very worried about their chances in the competition.
2 Go to commentsHats off to Fabian for a very impressive journey to date. Is it as ‘uniquely unlikely’ as Rugby Pass suggests, given Anton Segner’s journey at the Blues?
1 Go to commentsSad that this was not confirmed. When administrators talk about expanding the game they evidently don’t include pathways to the top tier of rugby for teams outside of the old boys club. Rugby deserves better, and certainly Georgia does.
1 Go to commentsLions might take him on if they move on Van Rooyen but I doubt he will want to go back, might consider it a step backwards for himself. Sharks would take him on but if Plumtree goes on to win the challenge cup they will keep him on. Also sharks showing some promising signs recently. Stormers and Bulls are stable and Springboks are already filled up. Quality coach though, interesting to see where he ends up
1 Go to commentsAnd the person responsible for creating a culture of accountability is?
2 Go to commentsMore useless words from Ben Smith -Please get another team to write about. SA really dont need your input, it suck anyway.
264 Go to commentsThis disgraceful episode must result in management and coach team sackings. A new manager with worse results than previous and the coaching staff need to coached. Awful massacre led by donkeys.
1 Go to commentsInteresting article with one glaring mistake. This sentence: “And between the top four nations right now, Ireland, France, South Africa, and New Zealand…” should read: And between the top four nations right now, South Africa, Ireland, New Zealand and France…”. Get it right wistful thinkers, its not that hard.
23 Go to commentsHow did Penny get the gig anyway?
2 Go to commentsNice write up Nick and I would have agreed a week ago. However as you would know Cale & co got absolutely monstered by the Blues back row of Sotutu, Ioane and Papaliti and not all of these 3 are guaranteed a start in the Black jumper. He may need to put some kgs before stepping up, Spring tour? After the week end Joe will be a bit more restless. Will need to pick a mobile tough pack for Wales and hope England does the right thing and bashes the ABs. I like your last paragraph but I would bring Swinton, Hannigan into the 6 role and Bobby V to 8
21 Go to commentsThe Crusaders can still get in to the Play Off’s. The imminent return of outstanding captain Scott Barrett and his All Black team mate Codie Taylor will be a big boost.There are others like Tamaiti Williams too. Two home games coming up. Fellow Crusader fans get there and support these guys. I will be.
1 Go to commentsCant get more Wellington than Proctor.
2 Go to commentsWhy not let the media decide. Like how they choose the head coach. Like most of us we entrust the rugby system to choose. A rugby team includes the coaches. It's collective.
13 Go to commentsHi NIck, I have been very impressed with him and he seems a smart player who can see opportunities which Bobby V _(who must be an international 6_) doesn’t see or have the speed to take advantage of. If he continues to improve and puts on 5kgs then he could be a great 8. He is a bit taller than Keiran Reid at 1.93m and 111 kgs, so his skill set fits his body size and who knows where it will lead. I hope the spate of Achilles tendon issues have been dealt with by the S&C people. It’s been a very long time since Mark Loane and Kefu stood out at 8. The question is will we be able to hold onto him, if he does make it he will be pretty hot property. I disagree with the idea of letting them go to the Northern Hemisphere and then bring them back.
21 Go to commentsBilly Fulton 🤣🤣🤣🤣 garrrmon not even close
13 Go to commentsDoes the AI take into account refs? hahaha Seriously why not have two on field refs to avoid bias?
23 Go to commentsVern challenging this Blues side might be the edge they need to fulfill their potential. Convincing results from strong D and strong carries are hard to argue against.
1 Go to commentsLove seems to add a strong back field defense with speed to close the gap and tackle to his ability to attack, kick and pass (an accurate long pass). This sets him an edge over some of the other names - JRK in particular. Has to be said that Jordan and Stevenson have also been exposed defensively while Love has yet to face test match intensity. Spoilt for choice.
1 Go to commentsHe’s strung together a few strong seasons, I’d like to see him in the ABs and build some depth along with Reiko and ALB. Levi Aumua hasn’t taken the step we hoped to see but time yet.
2 Go to commentsWhere has our good friend Pecos gone!? Similar place to the Crusaders D, the abyss.
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