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Ruben Love no longer seen primarily as a fullback by Hurricanes

DUNEDIN, NEW ZEALAND - MARCH 14: Ruben Love of the Hurricanes looks on ahead of the round five Super Rugby Pacific match between Highlanders and Hurricanes at Forsyth Barr Stadium, on March 14, 2025, in Dunedin, New Zealand. (Photo by Joe Allison/Getty Images)

Ruben Love’s showings in the No.10 jersey last year have convinced his Hurricanes coaches that he’s not just capable of playing there, but he’s better suited to the primary playmaking role than fullback.

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The 24-year-old All Black is entering his sixth Super Rugby season, and while his rookie season was spent with the No.10 jersey on his back, each of the following campaigns has seen him play the bulk of his minutes at fullback.

A stretch of five games at 10 towards the back end of the last Super season coincided with some returns from injury and a compelling return to title-contending form for the Hurricanes, but Love then returned to the backfield with Brett Cameron’s return from injury.

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The young playmaker’s Test season included two starts at fullback and two bench appearances, where he ended up on the wing. Love’s lack of playing time was a heavily debated topic among the Kiwi rugby faithful, but ultimately, the world-class trio of Beauden Barrett, Damian McKenzie, and Will Jordan kept him at bay.

Ex-All Blacks coach Scott Robertson did, however, make a curious statement about Love’s positional future towards the end of the last Test season, saying, “I’m sure the Hurricanes will have him closer to the nine next year.”

While Robertson wouldn’t offer more context around the statement, Hurricanes assistant coach and former All Black Cory Jane confirmed its accuracy this week.

Asked by Martin Devlin of DSPN if Love would be the full-time 10 for the ‘Canes, Jane replied, “I don’t know about full-time. We might push Jordie Barrett to the back every now and then. I don’t know if he’ll like that. 

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“I originally saw Ruben as a 15 going to 10, and now, after watching him play the last six or so games for us last year in control, I probably see him as a 10 that can play 15.

“Which is cool for us, and cool for any team that he’s going to after us, like the All Blacks, because I think he’s good enough to do both.

“He’s really shown over those last six games that he can really run a team. He’s got the skill set to do it. I do like him at 10.

“But we’ve also got Brett Cameron, who’s a pretty bloody good 10 as well. So, it’ll be interesting to see what happens.”

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Cameron, a one-time All Black, who’s had an injury-plagued three seasons at the Hurricanes since returning from Japan, has been the club’s preferred 10 when healthy.

In Cameron’s absence last year, a breakout season from 23-year-old playmaker Harry Godfrey was cut short by a lower leg injury in round five. The youngster returned to the field during the NPC season, only to rupture his ACL, sidelining him for the entire 2026 Super Rugby season.

Jane said Godfrey has been making the most of his downtime while rehabbing the injury, watching plenty of northern hemisphere rugby and looking to expand his rugby IQ.

Whoever starts at 10 for the Canes will partner rising star halfback Cam Roigard, who earned World Rugby Dream Team honours for his 2025 Test campaign.

The Hurricanes are hoping their 25-year-old star can stay healthy after recent patella and stress fracture injuries.

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“He is, like most halfbacks in the world, very competitive,” Jane said. “He just wants to be so good, and he has input in lots of our rugby.

“He’s got a massive kick on him, sometimes he can kick it from Wellington, and it’ll end up in Hawkes Bay. He’s got a great pass, but his running game is just unbelievable, and that can get him out of trouble every now and again, and it can get us out of trouble.

“We haven’t seen too much of him because he’s been on his break, but he normally comes back because of the competitiveness. And he usually tries to fit into the system, and like all the All Blacks boys, you fit into what’s here, but then you put your sugar on top and your little bit of flair.

“So, we’re excited about him. He is a big part of what the Hurricanes do, and he’s a big part of what New Zealand does because of the threat that he poses.

“He had an unbelievable year for us last year, so hopefully he’ll have another one.”

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Comments

20 Comments
D
DC 45 days ago

well with jason hollland back as assistant coach there might be changes think btett cameron might be tried in diffrent positions as well

H
Harry GODfrey 45 days ago

Got to feel for godfrey… a pleasure to watch play but has just had unfortunate injuries

d
d 45 days ago

Funny how the recognition of Love’s #10 potential only happened when Godfrey, who was their #1 choice, has been once again injured. I think he’s a fine tactical kicker, but he also has a propensity to sloppy play that hopefully can be coached out. Lord knows its time for better options than DMac and BB, although I also believe our recent coaches never got the best out of either.

J
JW 45 days ago

Wow, I had no idea that pandering to all three Barretts was a thing (apologies Scott I’m lumping you into the ‘wont play six’ category too).


Along with the players who gave up in games for the All Blacks this year, players who started walking and not coming off their line along with everyone and leave massive holes for the Springbok to exploit, the Barretts need to be give the short shfit by next weeks incoming All Black coach.


IMMEDIATELY

O
Over the sideline 44 days ago

Man’s gotta hate eh. Would that be the same Barrett’s that have beaten every natuon they have ever played?

S
SB 45 days ago

If he does well at 10, he should start the season at 10 for the All Blacks.

O
Over the sideline 44 days ago

Why?

U
Utiku Old Boy 45 days ago

Love needs game time at 10 in Super Rugby if the ABs are to build depth there. He is a hard worker and thinker and has the makings (skills, brains and heart) of a special player if the opportunity is given. I also like Cameron but he could well be a closer with Love relieved or moving back to 15. As usual, Canes have backs talent to burn even with defections and injuries but how to use them while developing them is the tricky part.

J
JW 45 days ago

Well said, as weve seen with Razors Super campaigns, even in a 16/18 week comp you can push players too far. Rotation will be a beautiful exercise for the Canes coaches.


And if Love does then take the mantel for the play offs, having say had half his game time at 10 till then, then he is well set to backup Dmac off the bench in test matches. Along with Reihana I’m picking.

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