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Maro Itoje ends his association with Roc Nation Sports

Maro Itoje on Saracens duty in December (Photo by Franck Fife/AFP via Getty Images)

British and Irish Lions hopeful Maro Itoje has ended his four-year association with Roc Nation Sports, switching to Ten Toes. The England lock generated headlines in late 2020 with his decision to exit Stellar Group and hook up with musician Jay-Z’s sports management company.

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However, having agreed a deal in January 2024 to stay on long-term at Saracens as well as securing an enhanced England EPS deal, the 30-year-old has now changed agency just months out from the 2025 Lions tour to Australia that he is hoping to be selected for.

A statement read: “Ten Toes is pleased to welcome Saracens and England rugby union star, philanthropist and gallerist Maro Itoje to its talent roster. Responsible for building Itoje’s personal brand off the pitch, Ten Toes will begin by building the strategic foundations of success before leading all content and exclusive commercial partnership delivery.

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    “Itoje’s rise to the top of the rugby world is one that is well documented, collecting several accolades at both an international and club level for Saracens, with over 200 appearances combined. Known for his intelligent decision making and defensive attributes on the pitch, Itoje has won the hearts and minds of fans outside of rugby.

    “Itoje, through the founding of the Akoje Gallery, champions the work of talented artists, with a focus on those from Africa, the Caribbean, and the diaspora. Alongside Khalil Akar, he also created the Akoje Residency, a non-profit charity creating pathways for artists to grow, while fostering cross-cultural engagement, collaboration, and creativity.

     

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    “Additionally, Itoje launched the Pearl Fund, an initiative generating multi-million-pound investments to support the education of children in Nigeria, demonstrating his dedication to both cultural and educational advancement.”

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    Ben Weisfeld, Ten Toes’ founder and CEO, said: “We couldn’t be more excited. Maro is more than just a rugby player. He has so many strings to his bow, and we can’t wait to build on the foundations he has already built and continue to grow his profile with fans and new partners alike.”

    Itoje added: “I’m very excited to partner with Ten Toes on this next chapter. Ben and the team’s work has been very impressive and I like the way they go about their business. I’m looking forward to working alongside them to help achieve my goals and aspirations.”

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    Comments

    2 Comments
    N
    NE 84 days ago

    Certainly one of the top 3 second row players around and would also make a World XV on the side of the scrum as well. Tops player. Salute.

    B
    Bull Shark 85 days ago

    I remember getting around Durbs with ND Ten Toes.

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    J
    JW 4 hours ago
    Why NZR's Ineos settlement may be the most important victory they'll enjoy this year

    It really all depends of how much overseas players would be paid (by NZR) to play for the All Blacks. I’ve not heard a peep on this front from any author suggesting it’s a good idea.


    If it’s nothing (a player gets his weekly paycheck from the club and thats it (which we know is definitely not the case in Ireland and France, or SA even I think?), then maybe it would retain more SR level players given that they’ll be getting the “AB” component (which is about where things stand, Burke for instance would have had to had his Sader contract upgraded to an AB one (think above Pero levels) to be on similar money.


    I’d having to imagine if a player is getting paid to do nothing over the international windows though, they are going to want to get paid extra for appear for the ABs, so in this situation, it’s hard to see many players being retained, yes.


    I’m pretty sure they flew to Japan and met in person.


    I’ve heard/had these discussions numerous times. I don’t think theres anyway to judge the interest that would be retain in SR. For one, it might be a more entertaining league as a result, as the JRLO is compared to Europe, despite it obviously being a lesser standard.


    If SRP is of a lesser standard and now able to use Japanese and American players to bolster teams, perhaps those markets more than make up for the downturn in NZ and Aus? Perhaps it gives NZR flexibility to create a more fit for purpose interdomestic competition, and interest actually increases? All you might need is a proper pathway from school to pro?


    Razor asked NZR to keep an open mind. Did NZR answer any of these questions to themself?

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    J
    JW 6 hours ago
    Kyren Taumoefolau All Blacks stance splits opinions on eligibility

    Yeah of course it can be, it manages a good commerical outcome when 100 million people are following it. I’m saying rugby is no where near even remotely close to getting the payoff you’re talking about, never mind the distinct lack of anyway to implement it.


    So you’re going for the dirty approach. I’m not surprised, it’s the only way to easily implement it right now. I wouldn’t see the benefit to doing that myself. A draft, if purely feasible in it’s own right, doesn’t need to provide commercial benefit at all (if it works, that’s all it needs to do, as it no doubt did back in america’s heyday). But without the advantageous backing of sponsors and interest levels, if you pick the wrong method to implement it, like a dirty approach, you do potential harm to it’s acceptance.


    The aspect’s of the approach you chose that I don’t like, is that the franchises are the ones spending the money of the U20’s only for there opposition to get first dibs. Personally, I would much prefer an investment into a proper pathway (which I can’t really see SR U20s being at all in anycase). I’m not exactly sure how the draft works in america, but I’m pretty sure it’s something like ‘anyone whishing to be pro has to sign for the draft’, and results in maybe 10 or 20% of those being drafted. The rest (that accumulative 80/90% year on year) do go back into club, pronvincial, or whatever they have there, and remain scouted and options to bring in on immediate notice for cover etc. You yes, you draw on everybody, but what is generating your interest in the drafties in the first plaec?


    This is your missing peace. If some come through school and into the acadamies, which would be most, you’ve currently got three years of not seeing those players after they leave school. Those that miss and come in through club, maybe the second year theyre in the draft or whatever, aged 20/21, you’re going to have no clue how they’ve been playing. NPC is a high level, so any that are good enough to play that would already be drafted, but some late bloomers you might see come in NPC but then Sky’s not going to broadcast that anymore. So what’s generating this massive interest you’re talking about, and most importantly, how does it tie in with the other 7 clubs that will be drafting (and providing) players outside of NZ?


    Is the next step to pump tens of millions into SRP U20s? That would be a good start for investment in the youth (to get onto international levels of pathway development) in the first place but are fans going to be interested to the same level as what happens in america? Baseball, as mentioned, has the minor leagues, if we use that model it hasn’t to be broad over the whole pacific, because you’re not having one draft right, they all have to play against each other. So here they get drafted young and sent out into a lower level thats more expansive that SR, is there interest in that? There would be for large parts, but how financially viable would it be. Twiggy tried to get a league started and NPC clubs joined. BOP and Taranaki want SR representation, do we have a mix of the biggest clubs and provinces/states make a couple of divisions? I think that is far more likely to fan interest and commerical capabilities than an U20 of the SR teams. Or ofc Uni fits a lot of options. I’ve not really read anything that has tried to nut out the feasability of a draft, it can certainly work if this spitballing is anything to go by, but I think first theres got to be a need for it far above just being a drafting level.

    36 Go to comments
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