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It'll take a brave individual to coach these All Blacks

EDINBURGH, SCOTLAND - NOVEMBER 08: New Zealand All Blacks Head Coach Scott Robertson reacts during the warm up during the Quilter Nations Series 2025 rugby international match between Scotland and New Zealand at Scottish Gas Murrayfield on November 08, 2025 in Edinburgh, Scotland. (Photo by Stu Forster/Getty Images)

To borrow a line from Mr T, “I pity the fool’’ who’s going to try and coach the All Blacks.

The team was once run as a dictatorship. A benevolent dictatorship, preferably, but a dictatorship nonetheless.

It’s player-driven these days and has been since formal senior leadership groups were appointed and announced to the public. Player welfare dictated that the men being asked to perform the deeds had a significant say in every aspect of team life.

That’s fine. Even sensible, in a way.

But it leads you to players deciding Ian Foster shouldn’t get the sack in 2022, when New Zealand Rugby (NZR) sought to appoint Scott Robertson, and now the exit of Robertson himself.

The players are the ones on the billboards and the blokes who put bums on seats. They’re also the people who hold the whip hand at contract time, with the constant threat that they’ll disappear to a club overseas if they’re not kept happy.

Robertson appears to have done a poor job as All Blacks coach, just as Foster did before him. In fairness, the last couple of years of Steve Hansen’s reign weren’t that flash either.

Maybe the blame lies solely with them for the shortcomings we’ve become accustomed to from the team. I’d wager it’s just bloody hard to try to coach, discipline and drop players in this era.

I see Jamie Joseph being widely tipped to replace Robertson. Joseph has a well-earned reputation as a disciplinarian. A hands-on hard taskmaster who pushes players to their physical limits.

Now, that approach might gladden the heart of middle-aged men, such as myself, but do you honestly see that flying with these All Blacks?

Fixture
Internationals
South Africa
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22 Aug 26
New Zealand
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Whether the players got Robertson sacked or not, we can safely assume their views on the 2025 season were taken into account. For NZR to so swiftly dispense with Robertson’s services, without having lined up someone to replace him, suggest the players indicated they couldn’t work with him anymore.

A few of them, if we think back to 2022, didn’t even want him in the first place.

No, if I were wanting to coach the All Blacks, I’d be hoping to do it after next year’s Rugby World Cup. By then, you’d assume most of the elder statesmen in the side will be topping up their retirement funds with foreign teams, giving a coach at least a fighting chance of controlling the environment.

It’s a hard job irrespective of the rugby. The All Blacks are a huge commercial and cultural beast, built around the individual brands of the players.

That’s not a job for everyone and nor is NZR necessarily the kind of outfit you’d want to work for.

They wanted to knife Foster a year out from a World Cup, and now they’ve gone and done it to Robertson. Anyone seeking to assume this position would be making sure their contract stipulated a hefty payout should their tenure be cut short.

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There are so many strands to this situation, not least the fact that some of these players have failed Hansen, Foster and now Robertson. You really would be a brave man to take this lot on.

And what of Richie Mo’unga? I’m sure he’s been coaxed back to the fold for a variety of reasons, but it feels safe to assume that his relationship with Robertson was definitely one of them.

For fans, the attraction of Mo’unga’s imminent return was that Robertson was always the coach who got the most out of him. So much for that idea.

I wouldn’t mind Joseph being in charge, but that’s the thing. He’d have to actually be in charge and backed to the hilt by the governing body.

And again, if we look at the circumstances of Robertson’s demise, it appears as if NZR’s sympathies lay with the players rather than their head coach.

I’ve always rated Dave Rennie as both a coach and a man. If it were up to me, he’s the person I’d be chasing.

Except Rennie is exceptionally astute, and if a dullard like me can see that taking on this team is potentially a poisoned chalice, then I’ve no doubt he and other coaches of his ilk can too.

We can keep churning through head and assistant coaches on a regular basis, or we can reluctantly accept that might not be where the fault lies.

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110 Comments
M
Malolava 44 days ago

The most boring player vs the best in world rugby ,no doubt if not blinded.

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vr 44 days ago

Great Read - thank you! Not in the part if Jimmy is better that Dave or any other suppose to be cancidates for a “benevolent dictotor” role, but the retrospective of the player power and the reasoning behind.


One more point stays though - what about SAFA, how is it running in France, well let see, yet it looks also different in England - the coaches making those decisions, I do not know if the FRU, etc are making some inputs - “selectors” are a sort of NZR invention…Most probably a sort of “compromise” to keep all happy, or you scratch my back way of doing… It is much easier on the level below or AB XV level I assume.

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Melboy 45 days ago

Do you seriously expect this is any different to other major rugby Nations, or indeed any other major sports competitions like Premier Soccer, International cricket, Netball etc? The fact is that the players create the IP, not the coaches. Of course experienced, top sports people will have input into coaching performance, their livelihoods (and NZRs) depends on it.

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JW 44 days ago

Dunno what your trying to say but “players creating the IP” sounds terrible.

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Blackmania 45 days ago

The players may have pressed the button, and that obviously raises questions about their influence and decision-making power, but Robertson ultimately sabotaged himself. He simply failed to meet the expectations of the role, even without mentioning the results. Too much empty rhetoric, simplistic technical choices, and an archaic player selection. Everything got off to a bad start with the appointment of his numerous assistants and the choice of his captain… it was nothing but a succession of poor decisions.


The All Blacks were going absolutely nowhere under him. Worse still, the team’s trajectory was actually on a downward slope, as shown by the disastrous defeats against South Africa and England in 2025. Robertson was not up to the job and he will not be missed. And I am certain that this failure will serve him in the future.

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JW 44 days ago

simply failed to meet the expectations of the role

Does that mean he should be fired? How about Kirk do a good job and lead his coach through difficult times?


Everybody learns on the job, he found himself in a spot. I question Kirks choice and whether the new spot is better than the old.


Whats going to change? The player selection is the most innovative of any international side. What makes you think the next coach will do any different, especially if he keeps the same core of coaches.


What if the disastrous defeats blame lay at the feet of the players?

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B 45 days ago

In my opinion Jamie Joseph has the experience as both a player and a coach at every level of the game making him the top choice to help shape the future of New Zealand rugby if hes offered the job and he accepts it …or not…


Since he's been back in Black he's 3-0…


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SC 45 days ago

Yes very impressive wins against a Barbarian team thrown together in a week with nothing to play for, an England A team of young talent that had one week to train, and a tier 3 nation from South America.


Very impressive indeed.

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Utiku Old Boy 45 days ago

This is an over-dramatization of the AB HC role IMO. I agree something has been “off” since before the 2019 RWC - even the last Lion’s series and it has not all been down to “improvements” by other teams (although that is definitely a reality). I think Rassie (again) shows how a strong coach manages both the locker room and the public perceptions by earning public and team trust through his strength of character, team innovations and improvement, decisiveness, fairness and owning mistakes. A strong NZ coach should have nothing to fear coming in to this environment. Much as I had hopes for Razor after Hanson II and Foster, I think Kirk’s decision is the right one as it was obvious to many of us, the “trajectory” was not there. Same mistakes, confusion under pressure, lack of progress and worst, capitulation. The key is not who will take on the role, but who is selected for the role. I think the leading candidates are JJ, Rennie, Mitchell and somewhere a role for Schmidt and/or Wayne Smith. Razor’s biggest “failure” was his hesitancy, persisting with failing selections, being positive at the cost of being real and the aura he gave off of not knowing where the “fixes” were. The job came too soon for him but he can learn from it and grow. Hopefully, the new guy is bold and strong and has a good team around him because the other big failure of Razor’s tenure was his coaching team was also not ready for the big leagues.

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JW 44 days ago

Yes, we recall around that time Hansen was visibly/verbally ready to go, and then he probably goes further than he did with any other player in remonstrating Akira Ioane.


I think he had probably checked out at that point and didn’t put the time and effort into that relationship that he should (he basically went Eddie Jones nuts on it). I think he has admitted that in part even. I might not say that was the start of the rot but it’s definitely something that could put the players offside and leave sparks in the likes of Ardies mind that ‘some one needs to stand up to it’. You get that vibe massively following Ardie socially. Anyway, Akira was the first of a generation of talent that normally the All Blacks would make into greats.


The idea of increased competitiveness should not be thrown out when it comes to making a difference in that situation. If it was easier in the past, then Akira could have had time like Kaino did, or many others before him. But he was asked to deliver in some big tests and it wasn’t all about body shape.


Fairness to all is going to have to be the next group key concern.

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Finwild 45 days ago

Totally agree.

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Hellhound 45 days ago

This reminds of the Wallabies and the road down for them. This firing was harsh, rash and not thought through. Just like NZRU jumped the gun with Foster, even announcing his replacement before the biggest tournament in rugby, the World Cup. There is a lot of speculation as to why he was fired or let go, none substantiated facts. For those who go through life with open eyes and follow the logical path, it will be clear from where the rot comes from. The NZRU board itself. The Union itself. Players and coaches change, but results don't. From the man in charge down is rotten. The AB's is still 2nd in the rankings list, still manage to beat the best teams. Maybe not as flashy as in the past, but definitely trending upwards. All of that momentum is now lost…AGAIN. Same mistakes from the board. The NZRU is busy making the AB's a joke now. The fans follow like blind bats and gobble up all the excuses for a decade now. The media report what the board wants people to know, not the facts. They are not very transparent. After Super Rugby, the Wallabies crashed and became almost none existent, a shadow of its former self, running through coaches and players. The same is starting to happen to the AB's. NZRU destroy everything they touch. When will the public address the real problem at hand? When the AB's are as bad as Wales and the Wallabies? Just when the AB's start to trend upwards, they shoot themselves in the foot once again. Firing a coach, before the biggest series NZ have had in many many years, the biggest rivalry. Before the Nation's Cup and the WC. 3 of arguably the biggest competitions in world rugby right now for 2026 and 2027. Fans can drop all expectations for winning any of the 3 competitions. New coach, new strategies, new everything. It takes time to settle a group of players. Even if the same crop of players gets used(which aren't good enough), it won't amount to sudden magical success. Winning percentages isn't everything, but filling the trophy cabinet is. Sack the board, not the coaches. The players and fans also need to realise that.

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JW 44 days ago

If only TB was our Eddie Jones to walk straight in!


Disagree though, you can’t bank on winning RWC, percentages are everything.


The Wallabies still did pretty good, competing for number 2 spot a lot of the time. In fact we should get Rennie in, he’s got a positive against South Africa!!

C
Cantab 45 days ago

So where do the ABs go from here ??? They are now in serious disarray. No head coach and the now vacant position once eagerly sought after appears to be a poisoned chalice for top coaches. Serious cracks in the team structure need to be repaired if the side is to mount a realistic challenge for the next world cup. Can’t see it happening in the near future.

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JW 44 days ago

I’ve found that reaction a bit overthetop cantab. I think they’ve lost the chance of it clicking like TonyBall did for South Africa, sure, but I don’t find that resetting back to a normal approach (which you will remember is what Rassie did with SA, he even continued to prefer it through to the end of the season) is that bad of an idea either.


It is only going to take a normal coach whos prepared to work with players strengths. Cotter showed that strength with the Blues, as has Jamie at the highlanders, so I’m confident the next coach is going to make much better team selections (if not squad selections, which were probably Razors strong suit), and show a bit of bit. Not being afraid to test new guys over the incumbents.


The only (well maybe not that’s just all I’m recalling right now) thing I see as overblown in this discussion/fallout is that the situation wasn’t recoverable, by Razor, or anyone. Some stuff happened that some people think was really bad, but we know peoples judgement sometimes, it can be terrible, and no ones saying what happened. But I think it’s a good group of players (for the most part I think they were open about the difficulties of learning how to relate to a person like Razor, but I don’t think they wanted him gone).

j
johnz 45 days ago

A hard-nosed head coach who is confident in his own skin would be a good start. Leadership starts at the top. We need at least two world-class coaches in the team who have tasted test rugby. Both successes and failures. If NZR can put a team like that together, I don’t see why they can’t hit the ground running. The candidates are there; it’s just a matter of finding a couple who want to work together, rather than run against each other. There’s no time for people to be learning on the job again.

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Over the sideline 45 days ago

Maybe Razor should coach Tonga… reunite with the 5 year failure Mounga and have one big happy family.

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Hammer Head 45 days ago

Now you’re talking sense

B
Beferal 45 days ago

Nice

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GapDavid 45 days ago

Incoherent press conferences and not owning the losses were the main reasons from my pespective. Rassie can say “we were outcoached” and Schmidt can analyse where it went wrong right after a game.


The talking point is not adapting to test rugby. Pressure from nation, global media and outside noise is too much when (probably) all you have is themes and a plan for culture building that got stuck in the implementation phase.


Was Razor not aware of his weaknesses, and sacked those that found him out?


Such a successful coach previously will land on his feet. Time to lay out the non-negotiables in the recruitment process and take them to those candidates that are up for it.


Honesty and communication more than bravery.

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JW 44 days ago

Was Razor not aware of his weaknesses, and sacked those that found him out?

Seems a confusing question. You mean was he aware? I think the Sader culture is a pretty small bubble and he’d just been in it too long.


He galivanted around the different sports organizations, but I don’t think he’d really tested himself enough, no.


Not sure you really need to take many notes about this one, Razor was a pretty unique individual from what I can gather. it might pay to track his progress though so maybe notes are a good idea.

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SM 45 days ago

Can’t help but think it's all over, how can we take the player's seriously anymore bunch of Karen's this isn't good.

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johnz 45 days ago

Let's talk about trajectory.


Not of the team. Or of the coaches. But of the senior player group.


NZR HQ have endured a thorough review and is in the midst of a comprehensive restructuring (this was largely at the demand of the players’ union, no less). The coaches go through the wringer every two years. About as frequently, some of them lose their jobs.


At the centre of all of this are the players, yet where is the review to assess whether NZR are getting a decent ROI from this group? Any comprehensive review must work both ways, and if coaches and administrators are accountable, the players should be too.


AB performances have been variable, at best, for quite some time. Yet, many senior players suffer no consequences for poor performance. They keep their jobs and get given yet another chance to seek revenge.


Our players’ influence over all things, from governance to coaching choices, has grown massively in recent times. It all started in the McCaw era, when the leadership group took massive responsibility for the on-field success of the team. But that lot always won.


If we’re honest, our current crop of seniors is not a vintage bunch. There are some good players, yes, but greats - there are few. Yet their influence has only grown.


So why don’t we see an external review of the players? Not as a witch hunt, but a comprehensive analysis as to whether our highest fixed cost is actually delivering an appropriate return. Or is it time to rethink the model of holding on to our senior players at all costs?


Because if we look at players such as Barrett, Barrett, Barrett, Ioane, ALB etc., can we genuinely say their trajectories are trending up? A review of the coaches, without reviewing the players, is a review half done.

v
vr 44 days ago

My understandg was and still is - it is a coach / manager / director of rugby who is doing players rating / reviews/ evaluation and finally selection - it is part of his duty, would say major part and if he is not good at it - he is not fit for a job. At AB level - it is may be a bit more complecated, yet still stays the way

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JW 44 days ago

Well said johnz but if you ask about ROI then I think ‘very good’ is the answer. I think a lot of them are utilizing their own brand and online presense and this increases their value.


I think a review of players now might need to give more importance to onfield than offfield. For a long time it has been about marketing, SBW was the first to really blow up make the execs notice, but it got to a point were they don’t have the balance right imo.


If I go back to a recent failure, rehiring Beauden Barrett exemplifies the problems atm.


They have done a similar review recently for the level below, why not of progress once at SR and ABs.

M
Melboy 45 days ago

There is a review of the players, it is likely done (or should be) after every match by the coaching team and selectors. If that is not happening, it is on the coach & selectors. There is a hierarchy in every organisation & responsibility for the players is on the coaching & selection team….not NZR. Maybe that was part of the failings for Razor, not being prepared to make some tough decisions.

S
SC 45 days ago

All Black coaches are under pressure from the NZR to select the senior players who have the highest contracts to justify those contracts.


NZPA would never agree to a salary system in which players are only paid for test rugby in the matches they are selected to play in (matchday 23).


This pay structure would allow the head coach to select the best players and not pressured to select the highest paid players (always Senior players, often past there best date).


Other nations, Australia for example, pay players per test match. All Blacks should.


Yes, the top player may go overseas for higher guaranteed contracts but I’d open selection to all overseas players. Super Rugby Pacific, without the South African franchises, is not preparing All Blacks to scrum, maul, kick-chase-catch, and break down blitz defences to test standard anymore.


South Africa has it right. New Zealand are too proud and stubborn to recognize this and fix the problems.

T
TokoRFC 45 days ago

No consequences for senior players, yet 2 of the 5 players you mention have been dropped recently?

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Hammer Head 45 days ago

Not a vintage bunch and taking up space for future ABs. There should have been more effort to bring in youngsters over the last two years.


Take some risks.


Instead, it seems, as through the project was to focus on building the pack. Not a bad strategy of course - but they played it safe with an experienced backline with retread players seemingly as a safety net. And having them play more to an un-All Black, conservative attacking style.


Which is what I read came up as a gripe amongst some of the players, being directed to play a certain way.


Ostensibly all of this was to play it safe and as close as possible to an 80% win rate.


That was my sense after year one with Razor. Solid start for the employers (NZR) but a second year of the same wasn’t the right trajectory.


The new coach needs to come in, rip up the playbooks and take some risks. Playing it safe again to 2027 is a bigger risk.


Part of this is to drop some players. And try something new.

d
d 45 days ago

I believe that Bidwill has a point. Player power flourishes in weak sport organisations that try to please everyone, and end up fostering (no pun intended) mediocrity. We have seen it happen to NZ womens football as a perfect example. We have also seen plenty of evidence that NZ Rugby is guilty of exactly the same behaviour, and we can only hope that recent staff changes are a recognition of that flaw.

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JW 44 days ago

And we nearly saw it happen in the netball.


(that ones for you GodChicken)

O
Over the sideline 45 days ago

What evidence? You’re going off social media. Thats not evidence.

s
scott pitman 45 days ago

Timing of the players making the key decisions and the drop in performance of the AB's is the same.

No organization succeeds when the bosses answer to the workers

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