Crowds have dropped for almost every Super Rugby team in recent years, and Canberra Stadium has been no exception with the past two seasons being the Brumbies’ worst-attended in club history.
After crowds dipped below 8000 this year, the club acted on an end-of-season fan survey and on Monday announced they were reducing 2020 memberships by up to 30 per cent.
The Brumbies won seven of eight regular-season games, and a quarterfinal, at home in 2019. At the bottom end of the pricing, a family of four can see the eight home matches for $30 per game in 2020.
“We can’t do any more commercially to attract people to the stadium (then) by making it very reasonable from a price perspective,” Brumbies coach Dan McKellar said.
“We want to play in front of big crowds, 15-to-20 thousand people consistently so we need to make sure we produce a product that attracts people to come and watch.
“I think we did that last season, we won eight games in a row at home so we’ve turned it into a fortress.”
The Brumbies have also secured earlier kick-off times at home and more games will be played outside the cold winter months.
Their season kicks off against the Queensland Reds on January 31.
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