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Brumbies drop ticket prices to decade low

By Online Editors
The Brumbies look dejected following their Super Rugby semi-final defeat to the Jaguares. (Photo by ALEJANDRO PAGNI / AFP) (Photo credit should read ALEJANDRO PAGNI/AFP/Getty Images)

The ACT Brumbies have dropped their season membership prices to a 10-year low in response to declining Super Rugby crowds.

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Crowds have dropped for almost every Super Rugby team in recent years, and Canberra Stadium has been no exception with the past two seasons being the Brumbies’ worst-attended in club history.

After crowds dipped below 8000 this year, the club acted on an end-of-season fan survey and on Monday announced they were reducing 2020 memberships by up to 30 per cent.

The Brumbies won seven of eight regular-season games, and a quarterfinal, at home in 2019. At the bottom end of the pricing, a family of four can see the eight home matches for $30 per game in 2020.

“We can’t do any more commercially to attract people to the stadium (then) by making it very reasonable from a price perspective,” Brumbies coach Dan McKellar said.

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“We want to play in front of big crowds, 15-to-20 thousand people consistently so we need to make sure we produce a product that attracts people to come and watch.

“I think we did that last season, we won eight games in a row at home so we’ve turned it into a fortress.”

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The Brumbies have also secured earlier kick-off times at home and more games will be played outside the cold winter months.

Their season kicks off against the Queensland Reds on January 31.

– AAP

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