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'Bonkers decision': Social media reacts to Steve Diamond dismissal

NEWCASTLE UPON TYNE, ENGLAND - SEPTEMBER 26: Steve Diamond of the Red Bulls with media officer Mark Smith during the Gallagher PREM match between Newcastle Red Bulls and Saracens at Kingston Park Stadium on September 26, 2025 in Newcastle upon Tyne, England. (Photo by Stu Forster/Getty Images)

Newcastle Red Bulls’ decision to sack Director of Rugby Steve Diamond hasn’t gone down well with their fans on social media, with the overwhelming majority of them believing he deserved a chance to work with a bigger budget.

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The Austrian-owned energy drinks giant have wasted no time in announcing the club’s new management structure, with new head coach Alan Dickens reporting to Sporting General Manager Neil McIlroy.

Meanwhile, former Director of Rugby, John Fletcher, is returning to Kingston Park as Academy and Pathways Director, and Jonny Petrie is becoming Managing Director.

Peter Graham, on X, seemed to sum up most people’s thoughts in just two words: “Bonkers decision”, while TigerSimon on The Red Bulls Sports Network page said, “Really, really harsh on Dimes. Dimes doesn’t fit RB’s corporate model?”

‘The Boyfriend’ added, “I think it is a shame, for sure. He came in, stuck with it through a terrible time, and was making some choice selections now he had a budget; what a shame he won’t get to see any of that come to fruition.

“Maybe we’re seeing something of how RB like to operate, with everything aiming to be on what they see as a higher level..? Still a shocker, though, there’s plenty else I’d have changed at KP before Dimes!”

Rogerandout tried to put a positive spin on it: “Disappointed as I thought he did a good job in difficult circumstances. He made good signings, considerably superior to Codling, with an equally tiny budget. On the positive side, it is a statement of intent, and to my mind, it means that a considerable budget is now available, and that has not been the case. They are all pieces of meat, be they players or coaches in professional sport.”

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The Bear was scathing of the decision, letting his feelings be known on X: “Rugby continues to stumble inexorably towards the failed business model of football. We are in danger of losing the whole ethos of our sport.”

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J
JW 26 minutes ago
Everyone knows Robertson is not supposed to be doing the coaching

Yeah it’s not actually that I’m against the idea this is not good enough, I just don’t know whos responsible for the appalling selections, whether the game plan will work, whether it hasn’t worked because Razor has had too much input or too little input, and whether were better or worse for the coachs not making it work against themselves.

I think that’s the more common outlook rather than people panicking mate, I think they just want something to happen and that needs an outlet. For instance, yes, we were still far too good for most in even weaker areas like the scrum, but it’s the delay in the coaches seemingly admitting that it’s been dissapoint. How can they not see DURING THE GAME it didn’t go right and say it? What are they scared of? Do they think the estimation of the All Blacks will go down in peoples minds? And of course thats not a problem if it weren’t for the fact they don’t do any better the next game! And then they finally seem to see and things get better. I’ve had endless discussions with Chicken about what’s happening at half time, and the lack of any real change. That problem is momentum is consistent with their being NO progress through the year. The team does not improve. The lineout is improved and is good. The scrum is weak and stays weak. The misfires and stays misfiring. When is the new structure following Lancasters Leinster going to click?



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