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England star wanted 'ridiculous amount of money' says PREM coach

Henry Pollock of England interacts with Chandler Cunningham-South of England following the Quilter Nations Series 2025 rugby international match between England and Argentina at Allianz Stadium on November 23, 2025 in London, England. (Photo by Dan Mullan - RFU/The RFU Collection via Getty Images)

Alex Sanderson admits he has missed out on several high-profile transfer targets because he refuses to let players and agents take the ‘p***’ during negotiations.

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While the Sharks announced the signing of former England centre Joe Marchant for next season, they have missed out on Alex Mitchell, George Martin, Chandler Cunningham-South and Emeka Ilione.

Sanderson revealed last month that he had a budget for ‘four or five world-class international players’ burning a hole in his pocket as he aims to transform the club from contenders into consistent trophy winners.

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But he has found that having the budget and being able to spend it are two different things, especially when he tried to take Cunningham-South from London to Manchester because he wouldn’t pay over the odds.

“We have had a couple of instances of players and agents coming back and asking for over and above the market value. We are not naive enough to be held to ransom over the fact that we have the resources to build a squad.

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“We are not going to get the p*** taken out of us, basically, and that has had an effect on some of the players we could have signed. (Chandler) Cunningham-South is one of them.

“He just asked for a ridiculous amount of money, and we just weren’t prepared to go there. Market value, yes, but players at all costs because we have the resources, no.

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“We got advanced enough for repeat meetings and interviews, and numbers being expressed. I’ve started to realise it’s a bit of a numbers game.

“Clearly, it might not be us because it’s good enough for a lot of our players that we have managed to retain. It’s obviously more difficult trying to take players from a club they are already at.

“That’s been shown a couple of times, or you are in competition with another club of pedigree. But we are going to have a better squad than what we have got in years to come,” he said.

Missing out on so many players has prompted Sanderson, who is constantly seeking to improve his approach to his job, to reflect on whether he is doing anything wrong.

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However, he also states that the time to judge him on the Sharks’ recruitment for next season isn’t now, after missing out on targets, but later in the season when he has got more players through the door.

“After missing out on a few players, you have to look at your own strategy, and could I have done it better? Could I have handled or performed my interview process better?

“And I look in depth at that as I do my coaching methodology, but I just want the world to know how ambitious we are in respect of building a team that is able to win cups.

“I don’t think there is any shame in mentioning that, because when people understand it’s not just a case of filling ranks and spending what we have.

“Instead of creating a team and looking to have some success over a few years. I want them to buy into that as well. But we will look back at the end of February and judge my tactics then,” he added.

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Comments

41 Comments
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Derek Murray 17 days ago

I’m not convinced that, having reflected on his own model, this is the best way to go about attracting elite talent to Manchester

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PMcD 17 days ago

If you look at the salary cap report, their average player salaries info by club caps and International caps probably tells the story anyway and his age is the factor they probably tried to discount it down by.


When CCS signed for Quins, he came off an Academy contract at Irish (was 19 or 20 years old) earning £25k base and probably earning 35k (when you could spend £100k over across the premium Academy players), probably signed for Quins £50k-100k (even though his average PREM caps suggested £135k) and if you look at his total PREM caps today (75) and International Caps (31), it’s saying he should be earning £225k (by PREM rugby own salary cap numbers).


As you can see, there is a real premium from that 30 cap level to 80 cap level in the PREM, along with your International caps that adds another 10-20% premium on top.


It’s a bit of a game of chess when these numbers are moving but whilst Alex lost out to Quins with CCS, he also got a bargain with Jibulu from them, so it’s swings & roundabouts.

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JD 16 days ago

Are you sure on those appearance stats?? I only have him as 20 international appearances (1 game sat on bench) and 43 premiership games (inc this weekend). Further 18 games in champs cup and prem rugby cup.

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PMcD 17 days ago

I actually think Regan Grace could be a very interesting signing for Sale.


He did a similar deal at Bath, looked really good in pre-season and was badly injured playing for Wales and Bath didn’t register him for the Premiership, so he was out of the salary cap and couldn’t play games.


They gave him 1 or 2 Investec games (no salary cap) but he lacked game sharpness and they let him go to Cardiff.


If he still has his pace, he has an outstanding ability to find the try line, so could be a useful addition to the squad.

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PMcD 17 days ago

I think Alex should have said “CC-S wanted more than we were willing to pay”, which would have been a more reflective statement.


CC-S wouldn’t have been on the best contract post Irish, so it’s clear he was looking for a decent bump. I actually thought he may end up in FRA Top 14, as he would fit the Top 14 playing style and would have maximised his income, so looks like Quins found a happy compromise and retained him.

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DC 17 days ago

If I had to go and live in Manchester for work, I'd want a big payrise too.

D
Dave Didley 17 days ago

Cheeky! Catalonian God lives in Salford. That's high praise.

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Tom 17 days ago

Well this is it. Regardless what you or I may think about Manchester, a London based player like CCS is going to want an incentive to move up north. If Sanderson isn't prepared to pay over market value then a lot of players won't be interested. That said, the appeal of Sale is they're a gritty. tight-knit club of grafters so these big bucks signings probably wouldn't be a good fit. If players aren't going to buy-in to the Sale ethos then the club are probably better off without them.

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Alex 17 days ago

Nice! Sticking to his guns and working with what he’s got to work with. That’s how not to bankrupt a club!

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BenJFW 17 days ago

He clearly has his panties in a bunch because he lost out on CCS. But to go to the press and call that player out publicly is just plain out of order. CCS has every right to ask for any amount of money he wants - he could ask for £1bn a year if he feels that’s what he’s worth, he just won’t get any offers. But asking for a big pay rise is NOT ‘taking the p*ss’. My guess is he was only considering moving to Sale for a significant pay rise. Clearly Sanderson doesn’t understand free market economics. There is no market rate for players across the board - players are worth what they can negotiate, not what Sanderson thinks they’re worth.

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Tom 17 days ago

Indeed. CCS ain't coming to Sale unless they throw money at him. Why would he? So to publicly call him out is a bit salty.

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Hammer Head 17 days ago

Agreed. A bit much kiss and tell.

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JD 17 days ago

It’s the agent, not CCS himself…


Free market is one thing, but it’s clear no one would give him what his agent wanted as he re signed at Quins. Free market economy is all to do with supply and demand - he supplied himself and found the demand wasn’t there. The demand is what sets the price.


I can ask 25% too much for my house if I wish, it’s my right. No one will buy it though, but it would certainly be regarded by some who are interested as me taking the proverbial.

H
Hammer Head 17 days ago

not a good look

M
Mark 18 days ago

One wonders if the mirage of R360 lurking in the background has made some agents and players a little greedy!!

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BenJFW 17 days ago

If R360 gives players the power to negotiate better deals, I’m all for it. The higher players’ wages are, the more attractive the sport becomes for school kids. And in terms of market value, a player is worth what they can negotiate, not what any given DoR thinks they’re worth

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JD 18 days ago

This sort of budgetary management is what sets Sale apart. They don’t over pay and promote heavily internally. Squad of 38 this season with 24 being academy grads. Supplement this with 1 or 2 big names (Curry’s, Ford, Marchant, LCD) and you have a recipe for something positive.

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NHinSH 18 days ago

Data doesn'tback that up.


In the most recent Rugby Finance Report 2025, which is based on 23/24 data, Sale had the highest Wages to Revenue % at 122%. And made the 2nd biggest loss.


Saints & Harlequins are the standard bearers here, followed by Exeter.

D
D P 18 days ago

Speaking the absolute truth one of the key components of any DoR! Don’t tart it up say it as it is. Sanderson is one of those passionate DoR’s who knows what he wants but won’t be dragged into a financial battle. Too many clubs fail big time when they pay extortionate costs to players who are there for the cash only. Play for your club not at your club!

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