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Women’s RWC 2025 will be ‘younger, more inclusive, more vibrant’

BRIGHTON, ENGLAND - NOVEMBER 13: Community rugby players pose for a photo during the Women's Rugby World Cup 2025 ticket applications launch on November 13, 2024 in Brighton, England. (Photo by Bryn Lennon - World Rugby/World Rugby via Getty Images)

World Rugby claimed Women’s Rugby World Cup 2025 is “the story that we don’t want to stop talking about” as organisers revealed several matches are on course to sell out.

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Speaking to journalists at the start of a potentially defining year for both the tournament and women’s participation, World Rugby CEO Alan Gilpin suggested it could have a transformative impact on the game as a whole.

“This is definitely the story that we don’t want to stop talking about and hopefully no one wants to stop talking about and we certainly shouldn’t stop talking about,” Gilpin said.

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‘This Energy Never Stops’ – Women’s Rugby World Cup 2025

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‘This Energy Never Stops’ – Women’s Rugby World Cup 2025

“It’s an event, as you’ve heard us say before, that we’re incredibly excited about for the sport of rugby. It’s a once in a lifetime opportunity for us to really inspire a new set of fans.”

He added: “It’s not just a breakthrough moment for the women’s game. It’s definitely a breakthrough moment for rugby, an opportunity to present a different face of rugby next year.

“A younger, more inclusive, more vibrant and definitely more family-oriented audience for our sport. An event that will move the dial probably in many ways that the men’s editions of Rugby World Cup either can’t or doesn’t currently do for us.”

More than 220,000 tickets have already been sold for the showpiece tournament, over half of the total available, meaning it is guaranteed to be the best attended women’s edition by some distance.

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Following successful pre-sale and application stages, tickets are next scheduled to go on sale at the end of February, however none will be available for the final and bronze final double header at Twickenham Stadium on September 27.

That is because the full allocation currently available to fans has been snapped up, although organisers cannot yet call it a sell-out as tickets are likely to go back on sale once operational and broadcast requirements are finalised and returns are made.

“We’re really confident of selling out the final, we know that we will,” Managing Director of Women’s Rugby World Cup 2025, Sarah Massey said.

“We don’t have any concern at all that Twickenham won’t be full for that final day.”

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Gilpin added: “I think it’s fair to say if we’d have put all the tickets for the final on sale, it would be sold out.

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“The demand has been such and we’ve had such a brilliant reaction to the ticketing strategy from fans that if we’d have put them there, they’d be sold out.

“For good reason we haven’t but there’s full confidence that will be a sold-out game and the beauty of that is it drives fans to buy [tickets to] other games.

“We’re going to see a number of matches sold out across the tournament really early, which is wonderful.”

Massey also revealed that more than half of the tickets had already been sold for the opening match between England and USA at Sunderland’s Stadium of Light, which has a usual capacity of around 49,000.

“Given that is an opening match in a non-rugby heartland, we are thrilled with those ticket numbers. That’s probably one of the standout ticket numbers for us,” she said.

“We have worked so closely with the City Council in Sunderland and the venue, and we’ve done a huge amount of marketing around attracting people to go to that match and it’s clearly been working.”

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Interest in that opening match, and the tournament as a whole, has only swelled since Bristol Bears announced the short-term capture of American sevens superstar Ilona Maher.

Maher, the most-followed rugby player on social media, signed a three-month deal with the Premiership Women’s Rugby club last month and is due back in Bristol on Thursday to start her stint in earnest.

Bears have already moved this weekend’s match against Gloucester-Hartpury to Ashton Gate due to “unprecedented demand” caused by Maher’s arrival and World Rugby is fully supportive.

“We’ve been a big supporter and fan and hopefully help to Ilona in the last few years,” Gilpin said.

“These brilliant young women who are coming into the game with great, compelling personal stories, with pretty powerful personalities, seeing the game as a great platform to build their own brands as Ilona has actually is a great example for the men’s game.

“That’s what we need in rugby. We know there’s that shift in fandom to fans following individual players in the women’s game and certainly the platform we’re going to give them next year in a brilliant women’s World Cup actually is the gateway to that.

“So, we’re really excited about what Ilona and so many other brilliant women are going to bring next year.”

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Gilpin said World Rugby had been “big supporters” of the Rugby Football Union and PWR in their attempts to bring Maher to England “in some challenging circumstances”.

“She’ll be hugely important to us in the runway into women’s World Cup next year,” he added.

It is not only Maher who has committed to attempting the transition from sevens to XVs and Gilpin lauded the potential of Australian star Maddison Levi as the tournament attempts to capitalise on what Massey termed “a summer of women’s sport”.

“There are a whole host of brilliant women who are going to play in this tournament next year,” he said.

“One of the biggest stories in Australian sport right now is that Maddison Levi is going to transition and play in the women’s World Cup next year and she is an absolute rock star of women’s rugby.

“I mean, one of the most talented female athletes playing sport globally.”


To be first in line for Rugby World Cup 2027 Australia tickets, register your interest here 

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J
JW 25 minutes ago
How law changes are speeding up the game - but the scrum lags behind

so what's the point?

A deep question!


First, the point would be you wouldn't have a share of those penalities if you didn't choose good scrummers right.


So having incentive to scrummaging well gives more space in the field through having less mobile players.


This balance is what we always strive to come back to being the focus of any law change right.


So to bring that back to some of the points in this article, if changing the current 'offense' structure of scrums, to say not penalizing a team that's doing their utmost to hold up the scrum (allowing play to continue even if they did finally succumb to collapsing or w/e for example), how are we going to stop that from creating a situation were a coach can prioritize the open play abilities of their tight five, sacrificing pure scrummaging, because they won't be overly punished by having a weak scrum?


But to get back on topic, yes, that balance is too skewed, the prevalence has been too much/frequent.


At the highest level, with the best referees and most capable props, it can play out appealingly well. As you go down the levels, the coaching of tactics seems to remain high, but the ability of the players to adapt and hold their scrum up against that guy boring, or the skill of the ref in determining what the cause was and which of those two to penalize, quickly degrades the quality of the contest and spectacle imo (thank good european rugby left that phase behind!)


Personally I have some very drastic changes in mind for the game that easily remedy this prpblem (as they do for all circumstances), but the scope of them is too great to bring into this context (some I have brought in were applicable), and without them I can only resolve to come up with lots of 'finicky' like those here. It is easy to understand why there is reluctance in their uptake.


I also think it is very folly of WR to try and create this 'perfect' picture of simple laws that can be used to cover all aspects of the game, like 'a game to be played on your feet' etc, and not accept it needs lots of little unique laws like these. I'd be really happy to create some arbitrary advantage for the scrum victors (similar angle to yours), like if you can make your scrum go forward, that resets the offside line from being the ball to the back foot etc, so as to create a way where your scrum wins a foot be "5 meters back" from the scrum becomes 7, or not being able to advance forward past the offisde line (attack gets a free run at you somehow, or devide the field into segments and require certain numbers to remain in the other sgements (like the 30m circle/fielders behind square requirements in cricket). If you're defending and you go forward then not just is your 9 still allowed to harras the opposition but the backline can move up from the 5m line to the scrum line or something.


Make it a real mini game, take your solutions and making them all circumstantial. Having differences between quick ball or ball held in longer, being able to go forward, or being pushed backwards, even to where the scrum stops and the ref puts his arm out in your favour. Think of like a quick tap scenario, but where theres no tap. If the defending team collapses the scrum in honest attempt (even allow the attacking side to collapse it after gong forward) the ball can be picked up (by say the eight) who can run forward without being allowed to be tackled until he's past the back of the scrum for example. It's like a little mini picture of where the defence is scrambling back onside after a quick tap was taken.


The purpose/intent (of any such gimmick) is that it's going to be so much harder to stop his momentum, and subsequent tempo, that it's a really good advantage for having such a powerful scrum. No change of play to a lineout or blowing of the whistle needed.

161 Go to comments
J
JW 2 hours ago
How law changes are speeding up the game - but the scrum lags behind

Very good, now we are getting somewhere (though you still didn't answer the question but as you're a South African I think we can all assume what the answer would be if you did lol)! Now let me ask you another question, and once you've answered that to yourself, you can ask yourself a followup question, to witch I'm intrigued to know the answer.


Well maybe more than a couple of questions, just to be clear. What exactly did this penalty stop you from doing the the first time that you want to try again? What was this offence that stopped you doing it? Then ask yourself how often would this occur in the game. Now, thinking about the regularity of it and compare it to how it was/would be used throughout the rest of the game (in cases other than the example you gave/didn't give for some unknown reason).


What sort of balance did you find?


Now, we don't want to complicate things further by bringing into the discussion points Bull raised like 'entirety' or 'replaced with a ruck', so instead I'll agree that if we use this article as a trigger to expanding our opinions/thoughts, why not allow a scrum to be reset if that is what they(you) want? Stopping the clock for it greatly removes the need to stop 5 minutes of scrum feeds happening. Fixing the law interpretations (not incorrectly rewarding the dominant team) and reducing the amount of offences that result in a penalty would greatly reduce the amount of repeat scrums in the first place. And now that refs a card happy, when a penalty offence is committed it's going to be far more likely it results in the loss of a player, then the loss of scrums completely and instead having a 15 on 13 advantage for the scrum dominant team to then run their opposition ragged. So why not take the scrum again (maybe you've already asked yourself that question by now)?


It will kind be like a Power Play in Hockey. Your outlook here is kind of going to depend on your understanding of what removing repeat scrums was put in place for, but I'm happy the need for it is gone in a new world order. As I've said on every discussion on this topic, scrums are great, it is just what they result in that hasn't been. Remove the real problem and scrum all you like. The All Blacks will love zapping that energy out of teams.

161 Go to comments
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