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What is the point in Jason Holland sticking around with the All Blacks

DUNEDIN, NEW ZEALAND - JULY 03: Assistant coach Jason Holland looks on during a New Zealand All Blacks training session at the Forsyth Barr Stadium on July 03, 2025 in Dunedin, New Zealand. (Photo by Joe Allison/Getty Images)

I can’t say the Jason Holland situation has endeared me to the All Blacks.

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No, news that the team’s set-piece attack and backs coach will leave his post after this Grand Slam tour has rather soured things for me.

First things first, I like Holland. He’s affable, interesting and brimming with ideas and enthusiasm.

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Holland loves the game, thinks deeply about it and, again, is just a thoroughly decent fellow.

He just shouldn’t be in Chicago with the All Blacks this week.

If you’re off, you’re off, with no boost to your air points account and no last hurrah with the boys.

When Holland announced he was not seeking reappointment to his position, he should’ve been thanked for his services and left at home. If he needs replacing, then a new coach should’ve been named in his place.

If his vacancy isn’t going to be filled – and at this stage the ever-enigmatic All Blacks head coach Scott Robertson hasn’t said either way – then what use is Holland on this trip?

Once you tell everyone you’re gone, you become irrelevant. Your opinion carries no weight with your colleagues, let alone the players you’re allegedly coaching.

Holland’s less relevant than a relief teacher now.

Where his imminent departure matters is in the pattern that’s emerging. First Leon MacDonald walked the plank and now Holland, which is hardly a ringing endorsement of life within the All Blacks.

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History tells us that the quickest route to the most lucrative and prestigious job in New Zealand sport is via a successful stint as an assistant.

Continuity has become king at New Zealand Rugby, with the preferred method of appointing head coaches being to elevate one of their staff.

When an assistant – and in this case we’ve now got two – decides that pathway is not for them, it makes you wonder if coaching the All Blacks isn’t quite as appealing as we imagine it to be.

So that’s that part of the equation.

The other is that we’re not losing Wayne Smith here. Holland’s area of influence would have to be the least impressive aspect of the All Blacks’ play since Robertson and this coaching team took charge.

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Everyone can see that, which makes you sceptical about whether Holland is really jumping here, rather than being pushed.

If that’s the case, then I go back to the notion that a replacement ought to have been identified, appointed and given this tour to try and unlock the All Blacks’ attack.

Whatever the truth, this is all very untidy. Shambolic even. And further reinforces the idea that this is a team light on leadership and strategic thinking.

We’ve seen panic of this nature before, going back to 1991 when John Hart was hurriedly added to Alex Wyllie’s staff, despite evidence they were poles apart as people and coaches.

We had Brad Mooar and John Plumtree jettisoned from Ian Foster’s coaching team, but at least Joe Schmidt and Jason Ryan were immediately named to replace them.

The only planning in evidence here was to spring this on the public and hurriedly board a flight to Chicago, safe in the knowledge the minimal media contingent on tour wouldn’t demand many answers.

I find that rather cynical.

Look, I want the All Blacks to do well on this trip. I’d love them to thrash each of the home nations, bowl us all over with the quality and bravery of their rugby and announce to the world that New Zealand is once again the game’s preeminent test nation.

It’s just that things haven’t exactly started on the right foot.

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Comments

29 Comments
B
B 37 days ago

The opinion voiced by ex AB’s now Wallabies scrum mentor Mike Cron when asked about the AB’s coaching environment he worked in, he simply replied “it was brutal”…


Given that as being true after what happened to Leon MacDonald, Jason Holland will see out his contact after the November Tour, and when the AB’s have achieved the 4 from 4 Grand Slam it will set him up as a valuable ex AB’s midfield attack coach and help him to continue on somewhere else much the same as Tony Brown has..???

J
JW 37 days ago

It would be stupid to go into the tour a coach down. No professional team would accept that handicap.

d
d 37 days ago

they could use taxis.

j
johnz 37 days ago

I thought it was obvious why Holland is going. Optics.


NZR is a tightly controlled information bubble; an assistant coach suddenly missing a trip up north would not look good to their funders, sponsors, and fans. In that order.


Far better to pretend all is well, Holland just has some more exciting personal matters to deal with than coaching the World’s most iconic team.

J
JW 37 days ago

Far better if actually all is well!

T
TokoRFC 37 days ago

His personal life has been mentioned a few times as a reason for leaving. What do you mean by it, what’s going on?

H
Hammer Head 38 days ago

The way the NZRU/ABs have taken to the appointment and management of coaching staff has dropped to amateur levels.


Discuss.

J
JW 37 days ago

Amatuer levels are better.


Discuss.

C
CO 38 days ago

No, that's overly kind. In what should be the zenith as a competition winning assistant there isn't a single assistant thats been a title winning head coach.


Razor has slowly gotten better and is starting to pick on form but it's still far far behind Rassie.


Players are now being told it's all about making the starting fifteen or dropping to the bench. This is like watching a rerun of happy days.


Robertson needs to bring in title winning assistants but less of them and build a proper seventy person squad that rotates instead of the old school platform of twenty three favorites.


Have himself and a maximum of three assistants.


He's running out of time to build depth at first five and has very little depth as he keeps cycling the same few players.

M
MDL 38 days ago

So rare that I agree with Bidwell…


Holland should have stayed home and a replacement named and on tour

I
Icefarrow 38 days ago

Pretty simple answer really: continuity. You don’t drop someone before you have a replacement, and you sure as hell won’t find the right replacement in mere weeks. If he left before the tour and the All Blacks played worse, what then? We’d suddenly get meaningless opinion pieces like this asking why he didnt stick around until the end of the year.

O
Over the sideline 38 days ago

Who wants continuity of whats been dished up? I want the exact opposite of continuity.

L
LW 38 days ago

With respect…. What would worse look like, in terms of the attack which has been basically awful on his watch? It's hardly possible.

d
d 38 days ago

I really hope Joseph’s NZ XV does well, that might be some sign of a NZ coach who knows what they are doing.

M
MDL 38 days ago

Paycheck? Travel? Free breakfast?

S
SB 38 days ago

He’s there to pick up his wicket.

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