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Ex-Japan coach Dan Bowden returns to the UK with URC outfit


LONDON, ENGLAND - NOVEMBER 24: Eddie Jones, Head Coach of Japan, speaks with Dan Bowden, Attack Coach, prior to the Autumn Nations Series 2024 match between England and Japan at Allianz Stadium on November 24, 2024 in London, England. (Photo by Patrick Khachfe/Getty Images)
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Nearly 10 years since he hung up his playing boots and left Bath, Dan Bowden has returned to the UK as an assistant coach with Cardiff Rugby.

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The former New Zealand age-grade fly-half also had spells at London Irish and Leicester in the Prem, having made a name for himself as a gifted playmaker in Super Rugby with the Highlanders.

On retiring from playing, Bowden initially took up a talent identification and recruitment manager role at Auckland, before moving into coaching.

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Bowden, 40, helped the capital city club to the NPC title in 2018 and won more silverware in two seasons with Toshiba Brave Lupus in Japan, as they secured back-to-back League One titles, before joining Eddie Jones in the national set-up in 2024.

“I’m really pleased that we’ve been able to add Dan as an assistant coach. He’s a top-quality coach, has great experience and is a good person who brings energy,” said Cardiff head coach Corniel van Zyl.

“With Matt (Sherratt) leaving at the beginning of last season, we felt we were a little bit short in a few aspects of the game. So Dan comes in as an assistant who will work across multiple areas of our game.

“We talk a lot about the growth of the team and what we produce on the pitch, but this is an opportunity to grow as coaches and as a coaching group, which will obviously help the overall process.

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“He has great experience of the UK and the rugby played here, but most recently he has been attack coach with Japan so he has a wealth of experience, and it will be awesome to have that input improving our systems and players.”

Bowden joins a coaching team including Gethin Jenkins, Jonny Goodridge and Scott Andrews.

And he is relishing the opportunity to test his coaching credentials in the northern hemisphere while helping Cardiff reach the next level.

Bowden said: “I’m very excited to be joining Cardiff Rugby. I have always admired the club’s ambition and the way it wants to play rugby.

“I’m looking forward to contributing my experience, supporting the coaching group and helping the players continue to grow and develop. I can’t wait to get started.”

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Red and White Dynamight 1 hour ago
'Bit unfair': Bulls boss Johan Ackermann's vow before All Blacks clash

“kicked out”. Safas clutch so desperately to their string of victim pearls that excuses are always at the ready to explain away their own poor management decisions. SARU threatened their SANZAR partners for years that ‘because of viewership numbers’ that they were owed a bigger slice of the broadcasting rights pie. Aus and NZ quite rightly told them to FO, SANZAR was an equal partnership. Notwithstanding that each partner brought their own strengths and weaknesses, certainly a winning record completely escaped SA teams as part of their ‘package’. OFS were chopped, and early, despite being 1 of the more attractive SA teams to watch. Still the concentration of SA players from 5 teams to 4 had little discernible improvement on teams performance. In fact, SA teams were - by far - the least successful partner. Only 1 Champion SA club whereas all 3 origin Aus teams won and all 5 NZ teams have won. SA teams had a 22% win rate in NZ - so noone was turning up to watch them - whilst NZ teams had a 50% win rate in SA. When Covid pandemic hit the entire World and, NZ for 1 closed borders in and out, obviously this impacted an International competition and whilst a trans-Tasman lite-Super comp returned eventually, SARU used this opportunity to scream “we’ve been kicked out”. The reality was a temporary solution that would have soon corrected itself. Of course everyone knows the Safas innately clutch desperately to being a victim - ‘noone likes us, we dont care’ - and everyone outside of SA knows that the truth is found elsewhere. After only a few seasons of turning up to matches with teams full of development players in the URC/Champions Cup, those partner nations and their fans are already sick of the moaning and whinging that inherently accompanies all things Sth African. SARU are probably still kidding themselves that they will enter the 6Nations and that they will be “kicked out” of the Rugby Championship. What a bunch of big babies.

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