Scotty Stevenson: The Super Rugby Final Has Everything It Needs, But Not What It Deserves
The two best teams in Super Rugby will contest the competition’s climactic match this weekend. It will be a repeat of last year’s final, with the Crusaders and Lions again taking centre stage for the ultimate decider. The former crushed the Hurricanes on the weekend, the latter murdered the Waratahs. There is no doubt both deserve to be there, no matter what you may think about Super Rugby’s complex format.
They are the exemplars of Super Rugby’s marketing claim. They play high tempo rugby, they score buckets of tries, they play the game on the hop, and show a ruthless streak when capitalising on mistakes. They can come from behind, or they can strangle the life out of opposition teams. They have playmakers, and tough men, and mercurial talents in key positions. They play with purpose and they play with style – style that is often upstaged by their penchant for set piece dominance.
The Crusaders have a pack of international stars, all of whom have been forged in the fire of that franchise. The Lions have a front five of brutal elegance and a loose forward trio led by Kwagga Smith, a man who knows nothing about self-preservation and everything about the ghosts of finals past. They have Malcolm Marx, too. Marx is surely in a list of the most impressive tight forwards on the planet right now.
This final has endless storylines: the Lions will come to Christchurch attempting to do what the Crusaders did last year – cross the Indian Ocean and win the title. The Crusaders are the only team to have achieved that feat. The Lions are now in their third consecutive final. Will it be third time lucky for them? The Crusaders are aiming to win consecutive titles for the first time since 2006, when Jade Stadium was a cloud and no one saw the game. Will Kwagga Smith ever be able to bury the demons?
There is so much to savour about this final that it seems a pity to contemplate the one thing it won’t have. You see, the thing this final deserves is a final’s atmosphere, and that is the one thing Super Rugby just can’t get right.
The reality of this competition is games don’t have away fans. Away fans are the yin to the yang, the sauce on the side, the spicy marinade on the leg of lamb. They are the cheers in all the wrong places, the boos at inopportune moments, the devil on the referee’s shoulder. They are the noise that fills the silence and the nature that abhors a vacuum. They are as integral to a game of any significance as an overpriced beer and a box of soggy fries.
There have been criticisms of the crowds in the first two weeks of the Super Rugby playoffs, but those criticisms are borne of sadness not antipathy. Those of us who travel the country and know the teams behind the teams understand how hard they work to market their home matches to the faithful. But faith only gets you so far. Eventually you need to witness a sign to restore your belief. That sign is the trolling banner, the opposition scarf, the fist-pump from the lady in row 12 when your team concedes a penalty.
Tribalism, that half-arsed concept that passes for effective marketing for most sporting teams, only works when your tribe is actually threatened by something other than the slow onslaught of apathy. Away fans are the clear and present danger, the call to arms, the invading horde that must be repelled. Hell, even in the Flavian Amphitheatre the fans still cheered for the Christians before they were torn to shreds by the beasts. They were the original away fans. They are the architects of atmosphere, as New Zealand fans discover once every 12 years when the other Lions come to town with 30,000 fans in tow.
This Super Rugby final will not have this. Neither did last year’s final, or the year before that. A contest played across five time zones, spanning the southern hemisphere will likely never have this, and that is a crying shame. The English Premiership loves away fans, as does the six nations, the Pro 14 and the Champions Cup. Proximity allows for atmosphere. In New Zealand, even a local derby is hardly local, as witnessed by the lack of Hurricanes’ supporters in the stands at AMI Stadium on the weekend. And let’s not even contemplate how many Waratahs fans just decided on a whim to fly to Johannesburg for the weekend.
Perhaps it’s just reality but if so, it’s a sad one. I salute every fan who turns out to watch a game – we should focus more on the ones that make the effort rather than the ones who don’t – and I sure as hell hope every seat is taken for this weekend’s final at AMI Stadium. These teams deserve a packed house, this game deserves a packed house. It may not be ideal that they’ll all be cheering for the same team, but I’ll take a one-eyed full house over a half-filled stadium any day of the week.
For a final that has everything it needs, I hope it gets the crowd it deserves.
Comments on RugbyPass
I wonder what impact Samson has had on their attack, as the team seems less prone to trundle it up the middle, take the tackle and then trundle it up again. I lost faith in the coach last year as the Rebelss looked like a 2nd/3rd rate South African team. I also disliked Gordon standing back, often ignored as the forward battle went on and on. Maybe its our Aussie way of not getting off our A***’s until the enemy is at the gate.
83 Go to commentsThanks for the write up. Great to see the Rebs winning, I am a little interested in how they will go against the remaining kiwi teams, I think they’ve only played Hurricanes and Highlanders but how great to see these players performing!! I also see Parling has a job beyond June 30! A good move by RA? Also how do you fix the Rebels previously scratchy defence?
83 Go to commentsbe smart - go black
13 Go to commentsNext week the Crusaders hopefully have Scott Barrett back. Will be great to have the captain back. Hopefully he will be the All Black captain as well.
12 Go to commentsExciting place to be for the young fella. I expected he was French Polynesian when I saw him included in the France 6N squad (after seeing him in NZs), and therefor be strong grounds we might loose him to rugby down here. Good, in that he is good enough to warrant such a profile, and from a journalism’s fan interaction aspect, to finally get a back ground story on the fella. Hope he has settled into NZ OK and that at least one rugby country will fit with him to help his development, which, if so, he should surely continue for a few years, and then that he can experience France to it’s fullest with a bit more maturity and less reliance on family than you would have at his current age. A good 3 or 4 years before he would be ready for International duty if he wanted to wait. Of course he already sounds good enough to accept a call up, and to cap himself, in the more immediate future (he’d have to be very very good in the case of the ABs), and he’ll get a great taste of that being with the Canes who have a bunch who are just a few years further into their career and looking likely Internationals themselves.
13 Go to commentsI remember towards the end of the original broadcasting deal for Super rugby with Newscorp that there was talk about the competition expanding to improve negotiations for more money - more content, more cash. Professional rugby was still in its infancy then and I held an opposing view that if Super rugby was a truly valuable competition then it should attract more broadcasters to bid for the rights, thereby increasing the value without needing to add more teams and games. Unfortunately since the game turned professional, the tension between club, talent and country has only grown further. I would argue we’re already at a point in time where the present is the future. The only international competitions that matter are 6N, RC and RWC. The inter-hemisphere tours are only developmental for those competitions. The games that increasingly matter more to fans, sponsors and broadcasters are between the clubs. Particularly for European fans, there are multiple competitions to follow your teams fortunes every week. SA is not Europe but competes in a single continental competition, so the travel component will always be an impediment. It was worse in the bloated days of Super rugby when teams traversed between four continents - Africa, America, Asia and Australia. The percentage of players who represent their country is less than 5% of the professional player base, so the sense of sacrifice isn’t as strong a motivation for the rest who are more focused on playing professional rugby and earning as much from their body as they can. Rugby like cricket created the conundrum it’s constantly fighting a losing battle with.
4 Go to commentsOh wow… “But as La Rochelle proved in winning in Cape Town this season, a cross-continental away assignment need not spell the end of days.” La Rochelle actually proved quite the opposite. After traveling to Cape town and back they (back-to-back and current champs) got mercilessly thumped the next week. If travel is not the reason, why else would a full-strength powerhouse like La Rochelle get dumped on their @r$e$ one week later?
26 Go to commentsYou know he can land a winning conversion after the full time siren is up. (Even if it takes two attempts.)
5 Go to commentsA very insightful article from Jake. I would love to know how South African’s feel about their move to Europe. Do you prefer playing in Europe or want to go back to Super Rugby?
4 Go to commentspure fire
1 Go to commentsA very well thought out summary of all the relevant complications…agree with your ”refer the Cricket Test versus 20/20 comparison”. More also definitely doesn't necessarily mean better!
4 Go to commentsMust be something when you are only 19 y.o and both NZ and France want you. Btw he wasn’t the only new caledonian in french U20 as Robin Couly also lived in Noumea until 17. Hope he’s successful wherever he chooses to play.
13 Go to comments“Several key players in the Stade Rochelais squad are in their thirties” South Africans are going to hate the implications of that comment!
5 Go to commentsI know Leinster did a job on La Roche but shortly after HT Leinster were 30-13 ahead of them and at a similar time Toulouse were trailing Exeter. At 60 mins Leinster were 27 ahead but after 67 mins Toulouse were only 19 ahead before Exeter collapsed. That’s heavier scoring by Leinster against the Champions. I think people are looking at Toulouses total a little too much. I also think Northhampton are in with a real chance, albeit I’d put Leinster as favourites. If Leinster make the final I expect them to win by more than ten and with control.
5 Go to commentsHey Nick, your match analysis is decent but the top and tail not so much, a bit more random. For a start there’s a seismic difference in regenerating any club side over a test team. EJ pretty much had to urinate with the appendage he’d been given at test level whereas club success is impacted hugely by the budget. Look no further than Boudjellal’s Toulon project for a perfect example. The set ups at La Rochelle and Leinster are like chalk and cheese and you are correct that Leinster are ahead. Leinster are not just slightly ahead though, they are light years ahead on their plans, with the next gen champions cup team already blooded, seasoned and developing at speed from their time manning the fort in the URC while the cream play CC and tests. They have engineered a strong talent conveyor belt into their system, supported by private money funnelled into a couple of Leinster private schools. The really smart move from Leinster and the IRFU however is maximising the Irish Revenue tax breaks (tax relief on the best 10 years earnings refunded at retirement) to help keep all of their stars in Ireland and happy, while simultaneously funding marquee players consistently. And of course Barrett is the latest example. But in no way is he a “replacement for Henshaw”, he’s only there for one season!!! As for Rob Baxter, the best advice you can give him is to start lobbying Parliament and HMRC for a similar state subsidy, but don’t hold your breath… One thing Cullen has been very smart with is his coaching team. Very quickly he realised his need to supplement his skills, there was talk of him exiting after his first couple of years but he was extremely shrewd bringing in Lancaster and now Nienaber. That has worked superbly and added a layer that really has made a tangible difference. Apart from that you were bang on the money… 😉😂
5 Go to commentsNot sure exactly what went wrong for him at Glasgow but it’s pretty clear he ain’t Franco’s cup of tea. Suspect he would have been better served heading out of Scotland around the same time as Finn, Hoggy and Jonny!
1 Go to commentsBulls disrespected the Northampton supporters and the competition. Decide quickly, fully in or out.
26 Go to commentsI wonder if Parling was ever on England’s radar as a coach? Obviously Borthwick is a great lineout coach, but I do worry he might be taking on too much as both head coach and forwards coach.
1 Go to commentsJason Jenkins has one cap. When Etzebeth was his age he had over 80 caps. Experience matters. He will never amount to what Etzebeth has because he hasn’t been developed as an international player.
2 Go to commentsSays much about the player picking this gig over the easier and bigger rewards offered to him in Japan. Also says a lot about the state sanctioned tax benefits the Irish Revenue offers pro rugby players, with their ten highest earning years subject to an additional 40% tax relief and paid as a lump sum, in cash, at retirement. Certainly helps Leinster line up the financial ducks in a row to fund marquee signings like this!!! No other union anywhere in world rugby benefits from this kind of lucrative financial sponsorship from their government…
5 Go to comments