Cookies and Similar Technologies Policy

This Cookies and Similar Technologies Policy (“Cookies Policy”) applies to the following website (the “Website”):  www.rugbypass.com

This Cookies Policy was last updated on and is effective from: 3rd November 2025.

For a list and description of the cookies used by the Website, please see the Cookies List at the end of this Cookies Policy. 

Introduction

The purpose of this Cookies Policy is to help you fully understand how and why cookies and other similar technologies are used (with your consent where required) on the Website. That’s why we have provided this accessible and reader-friendly Cookies Policy for your reference.

In this Cookies Policy, we provide an overview of cookies and any applicable similar technologies and how they work, we outline the types of cookies and applicable similar technologies that we use on the Website from time to time, we confirm why we use them and we describe how you can manage your own preferences in relation to cookies and similar technologies.

We fully respect your right to privacy and any personal information which you volunteer or we collect and process will be treated with the highest standards of security and confidentiality by us, in accordance with all applicable data protection laws, e-privacy and electronic communications laws and relevant principles and guidelines.

This Cookies Policy provides supplemental information on the data processing practices conducted via the Website in relation to cookies and similar technologies. For further information on personal data processing activities via the Website, please refer to and consult the RugbyPass Website Privacy Statement.

Cookies – An Overview

What exactly are cookies?

Cookies are small text files placed on your computer or device when you are browsing or using an app or a website, such as the Website. Different types and categories of cookies may be used and different ways to classify cookies based on their purpose and function. 

Some cookies are persistent - meaning that they remain on your computer or device for a certain period of time and are not deleted automatically when you close your browser. These cookies can then be read by a website on your subsequent visits to that website. 

On the other hand, some cookies may be session ID cookies – meaning they are deleted or expire when you close your internet browser. The information stored in a cookie may relate to your browsing habits on a website or web page, or may include a unique identification number so that a website can "remember" a visitor or user on their return visit. For the Website, we have outlined the expiration timelines for each of the cookie categories within the Cookie List contained at the end of this Cookies Policy. 

First Party v Third Party Cookies

Cookies that are set by us via the Website when you are visiting are called first-party cookies and only the Website can read such first-party cookies.

The Website also enables and uses third-party cookies which are cookies that are set by our third party partners. This may include our advertising and marketing partners (including advertising platforms) who use third-party cookies to understand your interests and show you relevant advertisements on the Website and on other third party websites. In this case, the cookies are set and read by a different website to the Website (i.e. a third party website). Your prior consent to the use of any such third-party cookies is requested via the cookies pop-up presented to you via the Website and can also be managed by you via the cookies management tool made available to you when you are visiting the Website.

Cookies and Consent

Where required, we rely on your express consent to our use of cookies on the Website insofar as the cookies relate to you. As outlined further below in this Cookies Policy, for any cookies requiring consent, you will have the option to accept or reject our use of cookies when visiting the Website. You can also review or change your cookie preferences for the Website via the cookies pop-up that appears on the Website the first time you visit and/or by clicking on the cookies management tool made available via the Website. The cookies pop-up screen may also appear at various times depending on the period of time between each of your visits to the Website or if you change devices. 

Certain cookies are essential to ensure the Website can actually work as it is supposed to and as such, do not require your consent. These are called Strictly Necessary Cookies (see below for further information). 

Purpose 

Why are cookies used by websites?

Cookies are generally used by websites (including the Website) for a number of reasons. 

Some cookies are used to “remember” certain aspects of a visitor’s current or previous website visit which can make it both easier to visit the website again and make the website more useful to the visitor. This could include information such as, the time a visitor has spent on a particular page, what language they prefer, login information or preferences chosen during each website visit. Websites commonly do this in order to improve or tailor current and future visits by visitors to the relevant website or other related websites. Cookies are also used for the purposes of website analytics, performance and tailored or targeted advertising.

As already mentioned above, certain cookies are necessary and essential to enable the Website to run and operate properly and as such, do not require your consent. These essential or strictly necessary cookies are as outlined below in this Cookies Policy.

How are cookies used by the Website? 

Cookies are stored in your browser’s cache (a temporary storage location on your computer or device for downloaded files) and allow a website or a third party to recognise your browser on subsequent visits. Most browsers support cookies but you can generally configure your computer or mobile device browser's settings locally to reflect your preferences in relation to accepting or rejecting cookies, including how you wish to handle or manage third-party cookies.

Cookies are used on the Website when they are essential to functionality, to improve the way the Website works and to improve the way we and our partners may interact with you. Where possible, we have aimed to avoid collecting your personal data via cookies. However, some performance, targeting and functional cookies that provide personalised experiences will use your personal data (e.g. IP address, unique identifiers) collected from you when visiting the Website. In addition, advertising and targeting cookies will require and use personal data to enable profiling of users in certain cases.

The types of activities in respect of which we may use cookies on the Website include:

• Storing details that help you to manage your account login online;
• Finding out how people use the Website, such as how often they visit, which pages they go to, and which links they click on – to enable us to improve our services;
• Helping us to provide relevant information, such as details of products, services and other information that you may be interested in;
• Storing information about which media players you generally use so that any video or audio content on the Website is displayed correctly;
• Collect information that will help us to distinguish visitors, to understand visitors’ browsing habits and to improve their experience;
• Compile performance analytics and statistical reports on website activity e.g. numbers of visitors and the pages they visit;
• Collect information that will allow us or our third party partners to tailor advertising to make it more relevant for you, based on your previous interactions with the Website;
• Remember information about you when you visit the Website to support in navigating the Website;
• Some of the cookies we use are essential in order to provide our properly functioning site for your use and to maintain the security, safety and integrity of the Website.

Policy Changes and Updates 

The cookies that the Website may use from time to time are subject to change and updating on an ongoing basis. The reason for this might be to meet the requirements of our visitors and users, improve the performance or functionality of the Website or as a result of the implementation of new applications, software, features, advertising and marketing tools and functionalities, either by us directly or by third parties on our behalf. 

On this basis, our team regularly reviews our use of cookies in conjunction with this Cookies Policy on an ongoing basis and will update this Cookies Policy, the categories of cookies and the below Cookies List as necessary from time to time. We will also update this Cookies Policy to account for changes or updates in relevant laws. This ongoing review process is part of our objective to ensure that we are providing visitors (including you) with as much information and transparency as possible about the types of cookies and any applicable similar technologies that we use on the Website, including how and why we use them.

On the above basis, we fully reserve the right to update and/or change this Cookies Policy at any time. So please ensure to check back on this Cookies Policy regularly for any updates and/or changes that may be implemented as any such changes may relate to your use of the Website.

Categories of Cookies

To ensure the highest levels of transparency for Website visitors in relation to our use of cookies, we have set out in detail below:

1. the primary types or categories of cookies that we use on the Website from time to time;
2. the purpose or function of each category of cookies; and
3. the time period for which the information collected by each type of cookies will be stored and retained after the information is collected. 

We use the following types of cookies on the Website. For a list and description of the specific cookies used by the Website, please see the Cookies List at the end of this Cookies Policy. 

Strictly Necessary Cookies

These cookies are necessary for the Website to function properly and are always active to ensure the site can be accessed and viewed by you. The Website will not work properly without the use of Strictly Necessary Cookies and as such, these cookies do not require your consent. These cookies are usually set for the purposes of page navigation, access to secure areas of the site, using a specific function or application of the Website, setting your privacy preferences, logging in or filling in forms, security purposes and such other similar actions that you might request, conduct or seek to use on the Website. You may be able to set your browser to block or alert you about these cookies, but some parts of the Website will then no longer work if these cookies are blocked. These cookies do not generally store any personally identifiable information, unless in limited circumstances that are essential to enable the Website to function properly. These cookies are essential for you to browse the Website without issue or impact and use its features, including accessing various areas of the Website.

Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalisation for visitors (including you) in relation to applications or functions that visitors may wish to use on the Website. These cookies also help us to remember visitor preferences and settings from previous visits. This category of cookies may be set by us or by third party providers whose services or applications we have added to or included on certain pages or areas of the Website. If you do not allow these cookies, then some or all of the Website’s additional functions or services may not work properly for you. 

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. These cookies also enable us to understand if any parts of the Website are not working as they are supposed to work. If you do not allow these cookies, we will not know, via the use of cookies, when you have visited the Website and we will not be able to monitor or improve the performance of the Website as a result of any such monitoring or knowledge.

Targeting or Advertising Cookies

These cookies may be set through the Website by us (first party) and/or by our third party advertising and marketing partners (third party), including ad platforms such as Meta or Google. These cookies enable us and our advertising partners to target you with personalised advertising via the Websites . They may be used by us or third party companies to build a profile of your interests and show you relevant advertisements on the Website and on other third party websites. The information in these cookies may also be shared with other organisations, advertisers and third parties. These cookies may collect limited personal information but are generally based on the unique identification of your browser and internet device. If you do not consent to these cookies, you will experience less targeted advertising. You will, however, still experience general advertising via the Website. 

Social Media Cookies

These are cookies that are set by third party social media services and platforms (e.g. Facebook, X, Instagram) that may be integrated into the Website from time to time and enable you to share content directly from the Website with your contacts. This may be via “Share” or “Like” buttons, applicable to such social media services, that are made available via the Website. These cookies will enable such social media services to track your browser across other websites and understand your interests and activities. 

Video Player / Multimedia Cookies

These are cookies that are set by third party video player and multimedia providers (e.g. Vimeo, Youtube, etc) when there is multimedia content (video, audio, etc) embedded within the Websites. These cookies enable playback of the embedded video and audio content, store and remember user preferences and can track a user’s viewing history for the purposes of analytics, targeted advertising and future content recommendations.  

Managing Cookies

Accepting, deleting, and how to turn off cookies

For cookies that require your consent, to review or change your cookies acceptance and/or preferences for the Website, please click on the Cookies Pop-Up or the cookies management tool which are made available to you within the Website. The Cookies Pop-Up may also appear at various times depending on the duration of time between each of your visits to the Website or if you change devices.  

Cookie Settings

You can control the setting of which cookies are deployed on your device at any time by clicking on the main Cookies Pop-Up which appears when you initially enter the Website and also by clicking on the cookie preferences / management tool which is made available to you within the Website. 

Google Analytics Opt-out

For Google Analytics Advertising Features, you can also opt-out through Google Ads Settings for mobile applications. Google also provides a Google Analytics opt-out plug-in for web users. 

Third-party Tools

Various third party software providers offer browser plug-ins and applications that can help provide you with information on and limit or block third-party advertisements, cookies and some Javascript-based technologies that may operate on your device. Please note that any use of such third party software by you shall be entirely at your own discretion and risk. 

In addition, both Google and Meta provide tools to control use of advertising on their respective platforms. More information can be found in your account settings on the respective platforms, including in Google’s Privacy Centre and in Meta’s Ad Settings. 

Contact Details

If you have any queries in relation to this Cookies Policy or in relation to your rights, you can contact the World Rugby Data Protection Officer by emailing dataprotection@worldrugby.org.