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Women’s Rugby World Cup 2025 ticket sales reach record-breaking 220,000

BRISTOL, ENGLAND - NOVEMBER 12: (L-R) Hannah Botterman of Bristol Bears, Maggie Alphonsi, Shaunagh Brown and Abbie Ward of Bristol Bears during the Women's Rugby World Cup 2025 ticket applications launch at Bristol Temple Meads Station on November 12, 2024 in Bristol, England. Bristol Temple Meads station transformed into Bristol Temple MAUL to celebrate the Women’s Rugby World Cup 2025 arrival in the city and to mark the ticket application phase being open until November 19th. (Photo by Dan Mullan - World Rugby/World Rugby via Getty Images)

Women’s Rugby World Cup ticket sales have reached an all-time high with over 220,000 sold to date, meaning that already 50 per cent more tickets have been sold compared to RWC 2021.

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The latest figure, which is more than half of all available tickets, comes after a further 90,000 tickets were allocated in the November ticket application window in addition to the 130,000 that were sold during the pre-sale period.

So far, fans from 72 countries have applied for tickets, and there has been an equal balance of women and men purchasing tickets for the biggest Women’s Rugby World Cup to date.

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‘This Energy Never Stops’ – Women’s Rugby World Cup 2025

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    ‘This Energy Never Stops’ – Women’s Rugby World Cup 2025

    High levels of interest in games such as England’s pool matches and the final, which will be held at Twickenham Stadium on September 27, have meant ballots were put in place to allocate tickets. 2025 will be the second time England have hosted the Women’s RWC after they first held the competition in 2010.

    New Zealand triumphed over England in the final at Twickenham Stoop, while the pool stage and quarter-finals took place at Surrey Sports Park. Next year’s World Cup will provide a stark contrast in venues, which epitomises the growth of the women’s game in the past 15 years.

    The next ticketing phase will take place from 11:00 GMT on Tuesday, February 25, and fans can register to hear more here.

    Managing Director of Women’s Rugby World Cup 2025, Sarah Massey, shared her excitement about the historic ticket sales: “The response to Women’s Rugby World Cup 2025 has been remarkable. England has a proud rugby heritage and a huge appetite for women’s sport, and this has been reflected in the demand for tickets so early on.

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    “Breaking records for ticket sales is just the beginning – we’re building towards a tournament that promises to be inclusive, entertaining, and unmissable for fans and players alike.

    “We can’t wait to welcome the world to England next year to celebrate the pinnacle of women’s rugby in front of unprecedented crowds and create unforgettable memories together.”

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    Taking place at eight venues across England, next year’s RWC will feature 16 teams, an expansion of the 12 teams from RWC 2021 (played in 2022).

    Six-time world champions New Zealand will be in search of a third consecutive title, and be up against Ireland, Japan, and Spain in Pool C.

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    The Red Roses will face Australia, the USA, and Samoa in Pool A, and will play in Sunderland, Northampton, and Brighton and Hove in the pool stage.

    Pool A features two out of the four teams who have previously played in Women’s RWC finals with England and the USA the finalists in the first two competitions in 1991 and 1994. Despite competing in all but one final to date, England only have one more title (1994 and 2014) to their name than USA, who won the inaugural RWC.

    Canada, who played England in the 2014 final and are currently ranked second in the world, will meet Scotland, Wales, and Fiji in Pool B.

    Pool D is the only pool without a previous finalist in it, but it features exciting teams such as Brazil, who will compete at the Women’s RWC for the first time and are the first South American team to have qualified, as well as France, Italy, and South Africa.

    Hosts and current world number-one side England will face the USA in the opening match of the tournament at Sunderland’s Stadium of Light on August 22.

    Rugby’s most-followed player, USA’s Ilona Maher, could well feature in the tournament next year after confirming her move to Premiership Women’s Rugby side Bristol Bears with intentions to make the USA Eagles team following her Olympic bronze medal with the sevens team. Ashton Gate, the home of Bristol Bears, will be the venue for two quarter-finals and both semi-finals.

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    Comments

    2 Comments
    N
    Nick Morgan 119 days ago

    Shame the ticketing system is a bit of a con. You apply, so you apply for several because you want to make sure you see a match, but then if successful for all of them, you get automatically charged for all of them, how's that fair. Surely if successful we should be offered them before paying. I don't have loads of cash to just free willingly spend like that. Also, when are rest of tickets coming out?

    N
    NW 119 days ago

    If you got all you applied for you were lucky. I am travelling to UK to watch and got less than half the tickets I applied for. I didn't get a final ticket on the first attempt, didn't get one on the second attempt. Yet there are still tickets available in February and May.

    My request for tickets is now cancelled and I must join the queue again. My gripe is, 'why can't my application be forwarded into the next ballot and the one after that.'

    I could of course get a "cheap" corporate ticket and pay £300 for a £45 ticket, a few beers and a sandwich. That's a pool match. The final is £550.

    If the tickets have sold out for the pool matches then RWC should be apologising profusely for not arranging fixtures in venues capable of holding more spectators.

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    JW 3 hours ago
    Why NZR's Ineos settlement may be the most important victory they'll enjoy this year

    I wouldn’t think the risk is cash flow, as they have large cash reserves they said all through covid.


    I suspect the author has it completely wrong as it pertains to the pool as well, because I can’t see the contracts of players changing year to year like revenue does.


    I’d imagine there is an agreed principle to a ‘forecast’ figure of revenue for a cyclical period, and this is what 37% or whatever of is used for player salaries. So it would not change whatever that figure is until the next cycle. Cash flow, as you said, would be the main factor, but as they aren’t paid all it once, they’d not be hindered in this manor I don’t believe. Of all the references I’ve seen of a the player pool agreement, not once have I seen any detail on how the amount is determined.


    But yes, that would be a very reasoned look at the consequences, especially compared those I’ve seen in articles on this site. Even with turnonver north of $350 million a year, 20 is still a sizeable chunk. Like this RA’s broadcast deal, they might have smaller sponsorship for a short period to align with everything else, then look to develop the deal further heading into the Lions tour cycle? Perhaps trying to take a deal from low to high like that is unlikely to a long term investor, and NZR want to get a good shortterm deal now so they can capitalize on growth for the Lions (i’m assuming that series has consequences on more than just broadcast deals right).

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