'The attacking brand of rugby Gloucester play is very exciting. But I get a lot of pride from the set-piece'
“I love this club as much as anyone,” Alex Brown says to me. He glowers briefly, those dark eyes flashing as they did on any of the near 250 times he played in Cherry and White. “And I can tell you that, even though these last few months have been the most difficult I’ve ever endured, I know we are now headed in the right direction.”
Brown is newly installed as Gloucester Rugby’s Chief Commercial Officer, having been asked to take on a fair amount of the role that the previous Director of Rugby would have shouldered. He is in charge of contracts; he’s been busy. There are few people who know the club as well as Brown, few who know what Gloucester need right now.
“COVID has produced so many issues and difficulties for the club. Myself, Lance and the team have worked so hard to get a future. We have, to date, made sixteen different versions of the budget for next year. The picture has changed so many times.
“We’ve made people redundant, cut pay, it’s been very tough. And on top of all of that, we have had to hire a new head coach. As I say, very tough, but I think we are turning a corner.”
A number of men have tried the head coach role before. What is different this time around?
“A young, promising, English coach was the key metric for us. Someone who understands the league in which we are operating. It is so competitive, so relentless; I think it takes time for any coach coming in, who does not have Premiership experience, to understand that.
“I have learnt so much from all the different coaches we’ve had, they’ve all been successful in different ways, but as a club, we have lost the aura that we used to have. I think our new man has that. There’s a determined desire to succeed. And he’s young, he has everything to prove and will work so hard on behalf of this club.
“He’s very impressive; I know the fans will love him.”
Across a corridor of Kingsholm is the office of the CEO. Another man new to the role, but someone who has spent a large amount of his previous career thriving.
Lance Bradley served ten years at the top of Mitsubishi Motors in the UK, one of the world’s leading car manufacturers; a sector as competitive as any. He is softly spoken, but there is a steel to his personality forged from some extremely tenacious marketplaces. He comes with an inbuilt ability to think differently and, on occasion, ask difficult questions.
Bradley took the top job at Gloucester back in September of 2019. A date which seems like a lifetime ago.
Before England had dispatched the All Blacks in a quite sensational World Cup semi-final and then lost a heart-breaking final. Before the Saracens’ saga unravelled and the salary cap had been scrutinised and reapplied. Before Coronavirus had turned worlds upside down and professional rugby had to face the very real prospect of zero income. Before a time when difficult questions needed to be asked.
“On the commercial side, that was easy, I was used to asking how things were done. But on the playing side, that was more difficult. And it became apparent things weren’t right. We lost all our preseason games, and bar a couple of opening games, we started to lose, and most importantly, lose in the same way, every week.
'We must unfortunately continue to make tough choices in order to protect the club for the foreseeable future'https://t.co/iT9v1ht1nW
— RugbyPass (@RugbyPass) July 1, 2020
“I suggested that if we carried on like that we could get relegated and the response was, “We’ve not been relegated before, so we won’t get relegated now.” I found that outlook concerning.
“If you carry on doing the same thing, you will get the same results.”
“As CEO, I wanted to talk to everyone. I was open and honest about who I spoke to. Management knew; there were no secret meetings. But the more people I spoke to, the more I felt things weren’t right. That’s not a rugby feeling, that’s a management feeling.
“I never want to interfere in things that aren’t my job. But when you get the information I was, you kinda have to. I asked difficult questions on the rugby side and they weren’t well received. Those questions started the process; it played out like it did.”
When it came to hiring a new head coach, Bradley was once again advised that there were certain things he couldn’t do.
“Apparently, you can’t involve the players in that process. I was told that in no uncertain terms. But my understanding is that, ultimately, when you bring in a new leader to a group of people already in place, you need buy-in. You can’t force someone onto those people.
Director of rugby Pat Lam described Dickinson as 'the standout candidate' for the role.https://t.co/LVh2l3Khej
— RugbyPass (@RugbyPass) July 1, 2020
“If you involve them in the process, then they feel part of the decision and are much more likely to try and make it work. We asked the senior playing group what the most important attributes were in a new head coach. We then used that criteria to run an extensive search. We then ran an interview process and reduced the large field to two candidates and took those two names back to that same group.
“They were unanimous in choosing George (Skivington). It wasn’t a democratic election but we listened to what they had to say. Rugby is a sport in which the whole team needs to contribute. Despite being told that it couldn’t be done, we achieved that in appointing George.”
There are questions, however: Bradley, Brown and Skivington make a green trio, despite their experience elsewhere, they do lack familiarity with their respective roles.
“You could put a negative spin on it,” counters Brown, “I’m sure there will be some people who will. But whilst I will concede that we are all new to our jobs in relative terms, there is one major advantage to that: we question everything.
“One of the first things Lance said to us all was that we can’t have the answer: ‘that’s just the way we have always done it.’ We are existing in such turbulent and difficult times, you have to think about everything you do. You can’t just accept things in their present state. We have to ask, can we make that better?”
It is the third time Ralepelle has tested positive for a banned substance.https://t.co/RTWlUj7Lpk
— RugbyPass (@RugbyPass) July 1, 2020
“If I’m honest,” continues Brown, “I don’t think we made the most of the talent available to us locally. We haven’t utilised the talent pool we have in this area. It’s all on our doorstep and we have to make use of that. George has that same vision and we want to bring that back to Kingsholm.”
It is 10:25pm, when my mobile phone flashes into life. Having just spent a long first day at his new club, George Skivington is calling me as requested.
I pick up and, despite the late hour, there is still a noticeable brightness to his voice. He won’t talk to me about the circumstances surrounding him leaving London Irish, that is for others, but he is more than happy to talk about Gloucester.
“I have a pretty good understanding of all the different clubs in the Premiership, and this is a rugby hotbed. As a young player, I was shaped by a fair few visits down to Kingsholm and when the opportunity came through to me, I didn’t think twice.
“I’m an honest guy. I have always worked hard and the competitive and relentless nature of the Premiership is what I live for. But I recognise how tricky it is. This is an emotional sport, as well as a physical one, you have to understand how that can take its toll.
WATCH: @crusadersrugby halfback Bryn Hall and @BluesRugbyTeam hooker James Parsons join the Aotearoa Rugby Pod to discuss all things #SuperRugbyAoteroa and the proposed All Blacks-Kangaroos clash.https://t.co/JXwrBpyxFN
— RugbyPass (@RugbyPass) July 1, 2020
“The new salary restrictions are going to put even more pressure on squads and players, and you have to appreciate that.
“We have an interesting period coming up when we restart; an interesting dynamic. We will get a chance to see everyone play. I want to give everyone a chance to impress me in the remainder of this season. There are massive positives in finishing this season and I will be giving guys opportunities.
“I don’t really know the guys here, and I am coming in with no pre-conceptions. It’s going to be an interesting few months.”
Skivington has temporarily moved up to Gloucester and left his young family behind in Surrey. But they will not be far behind him.
“We have to sort all of that out, it’s going on in the background, moving them here, new schools; it’s a lot to try and deal with. But I know my family will love this club too.
Marler picked up a 10 week ban for his actions. #EnglandRugby pic.twitter.com/Rw0CnK5weM
— RugbyPass (@RugbyPass) July 1, 2020
“You can feel the loyalty this place creates. The connection to the city, so many fans have grown up here, been coming to this club for so long. That’s powerful, we will need to harness that.
“My job is not to rip things up and start over. The attacking brand of rugby Gloucester has had in recent times is very exciting. But I get a lot of pride from the set-piece; from making those things work. Maybe that hasn’t been a strength in recent seasons. That is what I want to get right.”
Getting things right will be paramount. As loyal as the fans are down in Gloucester, they are knowledgeable and vociferous. They also love winning.
There will be many interested to see how quickly this team can make that happen.
Comments on RugbyPass
Ben Smith Springboks living rent free in his head 😊😂
67 Go to commentsGood to hear he would like to play the game at the highest level, I hadn’t been to sure how much of a motivator that was before now. Sadly he’s probably chosen the rugby club to go to. Try not to worry about all the input about how you should play rugby Joey and just try to emulate what you do on the league field and have fun. You’ll limit your game too much (well not really because he’s a standard athlete like SBW and he’ll still have enough) if you’re trying to make sure you can recycle the ball back etc. On the other hard, you can totally just try and recycle by looking to offload any and everywhere if you’re going to ground 😋
1 Go to commentsThis just proves that theres always a stat and a metric to use to justify your abilities and your success. Ben did it last week by creating an imaginary competition and now you did the same to counter his argument and espouse a new yardstick for success. Why not just use the current one and lets say the Boks have won 4 world cups making them the most successful world cup team. Outside of the world cup the All Blacks are the most successful team winning countless rugby championships and dominating the rankings with high win percentages. Over the last 4 years statistically the Irish are the best having the highest win rate and also having positive records against every tier 1 side. The most successful Northern team in the game has been England with a world cup title and the most six nations titles in history. The AB’s are the most dominant team in history with the highest win rate and 3 world cups. Lets not try to reinvent the wheel. Just be honest about the actual stats and what each team has been good at doing and that will be enough to define their level of success.
19 Go to commentsHow is 7’s played there? I’m surprised 10 or 11 man rugby hasn’t taken off. 7 just doesn’t fit the 15s dynamics (rules n field etc) but these other versions do.
7 Go to commentsPick Swinton at your peril A liability just like JWH from the Roosters Skelton ??? went missing at RWC
14 Go to commentsLike tennis, who have a ranking system, and I believe rugby too, just measure over each period preceding a world cup event who was the longest number one and that would be it. In tennis the number one player frequently is not the grand slam winner. I love and adore the All Blacks since the days of Ian Kirkpatrick when I was a kid in SA. And still do because they are the masters of running rugby and are gentleman on and off the field - in general. And in my opinion they have been the majority of the time the best rugby team in the world.
19 Go to commentsHaving overseas possessions in 2024 is absurd. These Frenchies should have to give the New Caledonians their freedom.
21 Go to commentsBell injured his foot didn’t he? Bring Tupou in he’ll deliver when it counts. Agree mostly but I would switch in the Reds number 8 Harry Wilson for Swinton and move Rob Valentini to 6 instead. Wilson is a clever player who reads the play, you can’t outmuscle the AB’s and Springboks, if you have any chance it’s by playing clever. Same goes for Paisami, he’s a little guy who doesn’t really trouble the likes of De Allende and Jordie Barrett. I’d rather play Carter Gordon at 12 and put Michael Lynagh’s boy at 10. That way you get a BMT type goalkicker at 10 and a playmaker at 12. Anyways, just my two cents as a Bok supporter.
14 Go to commentsThanks Brett, love your articles which are alway pertinent. It’s a difficult topic trying to have a panel adjudicating consistently penalties for red card issues. Many of the mitigating reasons raised are judged subjectively, hence the different outcomes. How to take away subjective opinions?
9 Go to commentsYes Sir! Surprising, just like Fraser would also have escaped sanction if he was a few inches lower, even if it was by accident that he missed! Has there really been talk about those sanctions or is this just sensational journalism? I stopped reading, so might have missed any notations.
9 Go to commentsAI is only as good as the information put in, the nuances of the sport, what you see out the corner of the eye, how you sum up in a split second the situation, yes the AI is a tool but will not help win games, more likely contribute to a loss, Rugby Players are not robots, all AI can do if offer a solution not the solution. AI will effect many sports, help train better golfers etc.
45 Go to commentsIt couldn’t have been Ryan Crotty. He wasn’t selected in either World Cup side - they chose Money Bill instead. And Money Bill only cared about himself, and that manager he had, not the team.
28 Go to commentsYawn 🥱 nobody would give a hoot about this new trophy. End of the day we just have to beat Ireland and NZ this year then they can finally shut up 🤐
19 Go to commentsTalking bout Ryan Crotty? Heard Crotty say in a interview once that SBW doesen't care about the team . He went on to say that whenever they lost a big game, SBW would be happy as if nothing happened, according to him someone who cares would look down.. Personally I think Crotty is in the wrong, not for feeling gutted but for expecting others 2 be like him… I have been a bad loser forever as it matters so much to me but good on you SBW for being able to see the bigger picture….
28 Go to commentsThis sounds like a WWE idea so Americans can also get excited about rugby, RUGBY NEEDS A INTERNATIONAL CALENDER .. The rugby Championship and Six Nations can be held at same time, top 3 of six nations and top 3 of Rugby championship (6 nations should include Georgia AND another qualifying country while Fiji, Japan and Samoa/Tonga qualifier should make out 6 Southern teams).. Scrap June internationals and year end tours. Have a Elite top six Cup and the Bottom 6 in a secondary comp….
19 Go to commentsThe rugby championship would be even stronger with Fiji in it… I know it doesen’t fit the long term plans of NZ or Aus but you are robbing a whole nation of being able to see their best players play for Fiji…. Every second player in NZ and AUS teams has Fijian surnames… shame on you!!! World rugby won’t step in either as France and England has now also joined in…. I guess where money is involved it will always be the poor countries missing out….
86 Go to commentsNo surprise there. How hard can it be to pick a ball off the ground and chuck it to a mate? 😂
4 Go to commentsSometimes people just like a moan mate!
9 Go to commentsexcellent idea ! rugby needs this 💪
19 Go to comments9 Brumbies! What a joke! The best performing team in Oz! Ditch Skelton for Swain or Neville. Ryan Lonergan ahead of McDermott any day! Best selection bolter is Toole … amazing player
14 Go to comments