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Sale the latest Premiership club to consider fly-on-the-wall documentary series

By Jack Zorab
(Photo by Alex Livesey/Getty Images)

Gallagher Premiership club Sale Sharks could soon feature in their own sports documentary on Amazon Prime with Steve Diamond, their colourful director of rugby, a potential star of the show. 

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The Sharks have told RugbyPass that initial discussions have taken place between Amazon representatives and a team of independent filmmakers about creating a television series which follows the club through the course of one or more seasons. 

A four-minute trailer has even been created to illustrate the Sale story, with Diamond featuring prominently. South African World Cup winner Faf de Klerk and England internationals Tom Curry and Manu Tuilagi would also represent a significant draw for rugby fans, especially if full behind-the-scenes access is granted.

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RugbyPass brings you Inside The Barbarians, the behind the scenes documentary in the run-up to their game last November versus Wales

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RugbyPass brings you Inside The Barbarians, the behind the scenes documentary in the run-up to their game last November versus Wales

The discussions at Sale come just a few months after Northampton confirmed it had engaged sports marketing agency CSM Sport & Entertainment to find broadcasting and production partners for a fly-on-the-wall documentary on life at Franklin’s Gardens.

The revelation that Sale are now also in the race to bring the inside story of an English club rugby season to the screen may prompt others to explore the possibility. However, any hope of filmmakers gaining league-wide access to all twelve Premiership clubs – as Formula 1 managed to negotiate for the Drive to Survive documentary on Netflix – would be premature.

Sale, who have indicated that other production companies are also interested in hearing more about their plans, represent an intriguing proposition, especially if the Sharks can challenge for the Gallagher Premiership title while the cameras are following them.

Despite last weekend’s restart loss at Harlequins, they currently lie third in the 2019/20 Premiership and their recent signing of Tuilagi is a forewarning to opponents that they want to be challenging for the title consistently over the next few seasons.

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Off the pitch, the club also believes they have a compelling story to tell about rugby union in the north-west of England and how communities in which the Sharks are active in are benefitting from the game.

The ultimate challenge, though, would be to create a series which matches the thrills and insights rugby fans have become accustomed to, not only in the behind-the-scenes Lions documentaries but also the high calibre productions from RugbyPass, such as Inside The Barbarians and Tonga: Road to Japan.

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Sam T 5 hours ago
Jake White: Let me clear up some things

I remember towards the end of the original broadcasting deal for Super rugby with Newscorp that there was talk about the competition expanding to improve negotiations for more money - more content, more cash. Professional rugby was still in its infancy then and I held an opposing view that if Super rugby was a truly valuable competition then it should attract more broadcasters to bid for the rights, thereby increasing the value without needing to add more teams and games. Unfortunately since the game turned professional, the tension between club, talent and country has only grown further. I would argue we’re already at a point in time where the present is the future. The only international competitions that matter are 6N, RC and RWC. The inter-hemisphere tours are only developmental for those competitions. The games that increasingly matter more to fans, sponsors and broadcasters are between the clubs. Particularly for European fans, there are multiple competitions to follow your teams fortunes every week. SA is not Europe but competes in a single continental competition, so the travel component will always be an impediment. It was worse in the bloated days of Super rugby when teams traversed between four continents - Africa, America, Asia and Australia. The percentage of players who represent their country is less than 5% of the professional player base, so the sense of sacrifice isn’t as strong a motivation for the rest who are more focused on playing professional rugby and earning as much from their body as they can. Rugby like cricket created the conundrum it’s constantly fighting a losing battle with.

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Ed the Duck 12 hours ago
How Leinster neutralised 'long-in-the-tooth' La Rochelle

Hey Nick, your match analysis is decent but the top and tail not so much, a bit more random. For a start there’s a seismic difference in regenerating any club side over a test team. EJ pretty much had to urinate with the appendage he’d been given at test level whereas club success is impacted hugely by the budget. Look no further than Boudjellal’s Toulon project for a perfect example. The set ups at La Rochelle and Leinster are like chalk and cheese and you are correct that Leinster are ahead. Leinster are not just slightly ahead though, they are light years ahead on their plans, with the next gen champions cup team already blooded, seasoned and developing at speed from their time manning the fort in the URC while the cream play CC and tests. They have engineered a strong talent conveyor belt into their system, supported by private money funnelled into a couple of Leinster private schools. The really smart move from Leinster and the IRFU however is maximising the Irish Revenue tax breaks (tax relief on the best 10 years earnings refunded at retirement) to help keep all of their stars in Ireland and happy, while simultaneously funding marquee players consistently. And of course Barrett is the latest example. But in no way is he a “replacement for Henshaw”, he’s only there for one season!!! As for Rob Baxter, the best advice you can give him is to start lobbying Parliament and HMRC for a similar state subsidy, but don’t hold your breath… One thing Cullen has been very smart with is his coaching team. Very quickly he realised his need to supplement his skills, there was talk of him exiting after his first couple of years but he was extremely shrewd bringing in Lancaster and now Nienaber. That has worked superbly and added a layer that really has made a tangible difference. Apart from that you were bang on the money… 😉😂

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