Select Edition

Northern Northern
Southern Southern
Global Global
NZ NZ

Pressure increases on Exeter as Washington Redskins agree to drop controversial name

By Ciarán Kennedy
Exeter Chiefs are under pressure to rethink their name.

The debate surrounding a possible name-change for the Exeter Chiefs isn’t likely to die down anytime soon after a major American Football franchise announced their intention to re-brand. Washington’s NFL franchise have today confirmed that they will drop their controversial ‘Redskins’ tag and team logo following pressure from supporters and sponsors.

ADVERTISEMENT

Premiership leaders Exeter Chiefs currently find themselves in a similar situation, with a petition launched calling for the team to re-brand.

And club bosses at Sandy Park are sure to have followed today’s developments in Washington with interest.

Video Spacer

Reds scrumhalf Tate McDermott interview

Reds scrumhalf Tate McDermott speaks ahead of Super Rugby AU Week Three, when Queensland faces the Western Force on Friday

Video Spacer

Reds scrumhalf Tate McDermott interview

Reds scrumhalf Tate McDermott speaks ahead of Super Rugby AU Week Three, when Queensland faces the Western Force on Friday

Washington’s NFL franchise had announced that they would review their branding in the wake of the Black Lives Matter movement, which has highlighted ongoing issues surrounding race.

Many had felt the Redskins name and logo, which had been in place for 87-years, was offensive to Native Americans, and the franchise had come under increasing pressure to re-brand from supporters and major sponsors.

Fellow NFL side the Kansas City Chiefs and baseball’s Cleveland Indians have also found their team branding under the spotlight.

But the Washington NFL franchise today became the first to take action, and confirmed that they will ditch the ‘Redskins’ identity which had long been a source of controversy. It is expected they will reveal their new name and team logo in the coming weeks.

ADVERTISEMENT

The franchise stated that “Dan Snyder (team owner) and Coach Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years.”

The decision will ensure that Exeter Chiefs’ name and logo remains under scrutiny.

Like the Washington Redskins, Exeter have come under pressure to rethink their branding, which includes a Native American character dressed in a Chiefs kit.

A petition calling for Exeter to re-brand has gathered over 2,000 signatures.

The petition’s website outlines their issues with Exeter’s branding: “The stylised Chief on the club’s crest, the Big Chief mascot, the headdresses and tomahawks adorning the supporters, and the Tomahawk Chop chant are all examples of cultural appropriation of the Indigenous Peoples who were all but wiped out by white European settlers and who still suffer extreme examples of racial prejudice today across the world.”

ADVERTISEMENT

It is believed that Exeter Chiefs bosses are planning to discuss a potential re-brand at their next board meeting.

And following today’s announcement by the Washington Redskins, the outcome for Exeter is looking more and more likely.

ADVERTISEMENT

Join free

Fresh Starts | Episode 1 | Will Skelton

ABBIE WARD: A BUMP IN THE ROAD

Aotearoa Rugby Podcast | Episode 8

James Cook | The Big Jim Show | Full Episode

New Zealand victorious in TENSE final | Cathay/HSBC Sevens Day Three Men's Highlights

New Zealand crowned BACK-TO-BACK champions | Cathay/HSBC Sevens Day Three Women's Highlights

Japan Rugby League One | Steelers v Sungoliath | Full Match Replay

Rugby Europe Women's Championship | Netherlands v Spain

Trending on RugbyPass

Comments

Join free and tell us what you really think!

Sign up for free
ADVERTISEMENT

Latest Features

Comments on RugbyPass

TRENDING
TRENDING Munster and IRFU circling England centres Munster and IRFU circling England centres
Search