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Gloucester take firm stance over social media abuse received by grieving Danny Cipriani

By Online Editors
Danny Cipriani (Photo by Harry Trump/Getty Images)

Gloucester CEO Lance Bradley has revealed the club will use its February 28 Gallagher Premiership home game versus Sale to raise awareness of mental health. 

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The club have decided to act after star out-half Danny Cipriani copped social media abuse while grieving over the weekend death of ex-girlfriend Caroline Flack. 

Cipriani tweeted: “The media are f**ked. Never held accountable. They lie. Get away with it every time. People are so quick to read it and just throw nasty comments. She was a kind soul and didn’t deserve the way she was bullied.”

That tweet led to a number of negative reactions, including the following from a UK broadcast journalist. “You are truly pathetic Cipriani… Caroline Flack, a huge star, has died and a failed rugby playing little bum like you has decided to use her horrific death as a platform for your anti-media campaign. You didn’t get good stuff written about you because you weren’t very good.”

Responding to the accusation, Cipriani replied: “You couldn’t be more misguided. I don’t know who you are. I sincerely hope u get the love you never received. This has nothing to do with a game. I missed her call because of a f***king game. I’ve been up all night. Never cried this much. But I’m showing u it’s ok to be vulnerable.”

(Continue reading below…)

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This led to Gloucester CEO Bradley taking up the issue and rounding on the tweet accusing Cipriani of being pathetic. “This is a truly disgraceful tweet. It’s specifically targeted abuse of exactly the kind he purports to find so offensive. 

“Twitter has rules about this sort of abuse, and I have reported it to them on that basis. If you’re equally offended by it you can too.”

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Since then, Bradley has decided Gloucester will raise awareness of mental health at their next home match. He told BBC Points West: “It [the idea] came about over the weekend with the terribly sad news about Caroline Flack, and obviously one of our players was very close to her, Danny Cipriani.

“I texted Danny over the weekend to make sure he was OK. We believe in looking after each other. He’s clearly very upset about it.

“We’re going to make our next home game a day on which we focus on mental health and we’ll do it in support of a mental health charity. We’re in the early stages of planning it. We haven’t decided exactly which charity but we’ll raise some money for them and raise some awareness of it.

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“What’s important is that this won’t be a one-off game where we shine a light on something and then move on to something else,” he added. “This is going to become part of what we do.

“We try to look after all of our colleagues. There are some people who think social media means you can say what you like and that it doesn’t make any difference.

“I don’t think that’s true. It’s OK to be disappointed in a result. It’s OK to say you don’t think somebody is playing well. It’s not OK for personal criticism.

“They’re people too. They feel things. We all have an obligation to think about what we say and be kind to people.”

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Jon 4 hours ago
Jake White: Are modern rugby players actually better?

This is the problem with conservative mindsets and phycology, and homogenous sports, everybody wants to be the same, use the i-win template. Athlete wise everyone has to have muscles and work at the gym to make themselves more likely to hold on that one tackle. Do those players even wonder if they are now more likely to be tackled by that player as a result of there “work”? Really though, too many questions, Jake. Is it better Jake? Yes, because you still have that rugby of ole that you talk about. Is it at the highest International level anymore? No, but you go to your club or checkout your representative side and still engage with that ‘beautiful game’. Could you also have a bit of that at the top if coaches encouraged there team to play and incentivized players like Damian McKenzie and Ange Capuozzo? Of course we could. Sadly Rugby doesn’t, or didn’t, really know what direction to go when professionalism came. Things like the state of northern pitches didn’t help. Over the last two or three decades I feel like I’ve been fortunate to have all that Jake wants. There was International quality Super Rugby to adore, then the next level below I could watch club mates, pulling 9 to 5s, take on the countries best in representative rugby. Rugby played with flair and not too much riding on the consequences. It was beautiful. That largely still exists today, but with the world of rugby not quite getting things right, the picture is now being painted in NZ that that level of rugby is not required in the “pathway” to Super Rugby or All Black rugby. You might wonder if NZR is right and the pathway shouldn’t include the ‘amateur’, but let me tell you, even though the NPC might be made up of people still having to pull 9-5s, we know these people still have dreams to get out of that, and aren’t likely to give them. They will be lost. That will put a real strain on the concept of whether “visceral thrill, derring-do and joyful abandon” type rugby will remain under the professional level here in NZ. I think at some point that can be eroded as well. If only wanting the best athlete’s at the top level wasn’t enough to lose that, shutting off the next group, or level, or rugby players from easy access to express and showcase themselves certainly will. That all comes back around to the same question of professionalism in rugby and whether it got things right, and rugby is better now. Maybe the answer is turning into a “no”?

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j
john 7 hours ago
Will the Crusaders' decline spark a slow death for New Zealand rugby?

But here in Australia we were told Penney was another gun kiwi coach, for the Tahs…….and yet again it turned out the kiwi coach was completely useless. Another con job on Australian rugby. As was Robbie Deans, as was Dave Rennie. Both coaches dumped from NZ and promoted to Australia as our saviour. And the Tahs lap them up knowing they are second rate and knowing that under pressure when their short comings are exposed in Australia as well, that they will fall in below the largest most powerful province and choose second rate Tah players to save their jobs. As they do and exactly as Joe Schmidt will do. Gauranteed. Schmidt was dumped by NZ too. That’s why he went overseas. That why kiwi coaches take jobs in Australia, to try and prove they are not as bad as NZ thought they were. Then when they get found out they try and ingratiate themselves to NZ again by dragging Australian teams down with ridiculous selections and game plans. NZ rugby’s biggest problem is that it can’t yet transition from MCaw Cheatism. They just don’t know how to try and win on your merits. It is still always a contest to see how much cheating you can get away with. Without a cheating genius like McCaw, they are struggling. This I think is why my wise old mate in NZ thinks Robertson will struggle. The Crusaders are the nursery of McCaw Cheatism. Sean Fitzpatrick was probably the father of it. Robertson doesn’t know anything else but other countries have worked it out.

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A
Adrian 9 hours ago
Will the Crusaders' decline spark a slow death for New Zealand rugby?

Thanks Nick The loss of players to OS, injury and retirement is certainly not helping the Crusaders. Ditto the coach. IMO Penny is there to hold the fort and cop the flak until new players and a new coach come through,…and that's understood and accepted by Penny and the Crusaders hierarchy. I think though that what is happening with the Crusaders is an indicator of what is happening with the other NZ SRP teams…..and the other SRP teams for that matter. Not enough money. The money has come via the SR competition and it’s not there anymore. It's in France, Japan and England. Unless or until something is done to make SR more SELLABLE to the NZ/Australia Rugby market AND the world rugby market the $s to keep both the very best players and the next rung down won't be there. They will play away from NZ more and more. I think though that NZ will continue to produce the players and the coaches of sufficient strength for NZ to have the capacity to stay at the top. Whether they do stay at the top as an international team will depend upon whether the money flowing to SRP is somehow restored, or NZ teams play in the Japan comp, or NZ opts to pick from anywhere. As a follower of many sports I’d have to say that the organisation and promotion of Super Rugby has been for the last 20 years closest to the worst I’ve ever seen. This hasn't necessarily been caused by NZ, but it’s happened. Perhaps it can be fixed, perhaps not. The Crusaders are I think a symptom of this, not the cause

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T
Trevor 12 hours ago
Will forgotten Wallabies fit the Joe Schmidt model?

Thanks Brett.. At last a positive article on the potential of Wallaby candidates, great to read. Schmidt’s record as an international rugby coach speaks for itself, I’m somewhat confident he will turn the Wallaby’s fortunes around …. on the field. It will be up to others to steady the ship off the paddock. But is there a flaw in my optimism? We have known all along that Australia has the players to be very competitive with their international rivals. We know that because everyone keeps telling us. So why the poor results? A question that requires a definitive answer before the turn around can occur. Joe Schmidt signed on for 2 years, time to encompass the Lions tour of 2025. By all accounts he puts family first and that’s fair enough, but I would wager that his 2 year contract will be extended if the next 18 months or so shows the statement “Australia has the players” proves to be correct. The new coach does not have a lot of time to meld together an outfit that will be competitive in the Rugby Championship - it will be interesting to see what happens. It will be interesting to see what happens with Giteau law, the new Wallaby coach has already verbalised that he would to prefer to select from those who play their rugby in Australia. His first test in charge is in July just over 3 months away .. not a long time. I for one wish him well .. heaven knows Australia needs some positive vibes.

21 Go to comments
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