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England announce historic Red Roses partnership

Red Roses Tatyana Heard (left), Alex Matthews (central) and Ella Wyrwas pose in the team's new Crew Clothing outfits. (Photo credit: RFU)

The Rugby Football Union has announced Crew Clothing as the official formalwear outfitter of the Red Roses, the first such partnership that is exclusive to England’s women’s team.

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As part of the deal, Crew Clothing will dress the Red Roses’ playing squad and non-playing staff for all formal events and appearances.

England will don their new outfits for the first time during next year’s Guinness Women’s Six Nations, with a press release suggesting the looks would fuse “contemporary silhouettes with the traditions and quality synonymous with Crew Clothing”.

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‘This Energy Never Stops’ – One year to go until the Women’s Rugby World Cup

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    ‘This Energy Never Stops’ – One year to go until the Women’s Rugby World Cup

    With exactly one year to go until Women’s Rugby World Cup England 2025 kicks off
    in Sunderland, excitement is sweeping across the host nation in anticipation of what
    will be the biggest and most accessible celebration of women’s rugby ever.

    Register now for the ticket presale

    The Red Roses join Exeter Chiefs, the LTA, Williams Racing and the Henley Royal Regatta in agreeing a partnership with the British lifestyle brand, which was founded in the back of a Devon windsurfing shop in 1993.

    John Mitchell’s side are currently preparing for the defence of their WXV 1 title, which will begin in Canada later this month, and play the first of two warm-up tests, against France at Kingsholm on Saturday.

    They will then take on New Zealand at Allianz Stadium, Twickenham on September 14th before travelling to Canada.

    Having won the previous six Women’s Six Nations, and with a 7.58-point cushion at the top of the World Rugby Women’s Rankings, the Red Roses are heavy favourites to win Women’s Rugby World Cup 2025 when it takes place on home soil next year.

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    “We are really looking forward to working with Crew Clothing as a Red Roses partner – the first Women’s game standalone partner,” Alex Teasdale, RFU Executive Director of the Women’s Game said.

    “We’re really proud that the Red Roses are galvanising support in this way and showing that women’s rugby is an attractive proposition for brands. We’re grateful to Crew for another brilliant show of support into women’s sport, and for choosing women’s rugby.”

    Crew Clothing’s Head of Marketing, Naomi Parry, said: “This partnership with the Red Roses serves as a reflection of Crew’s unwavering commitment to supporting the best of British sport, and we couldn’t be prouder to be a part of the next phase in the Red Roses’ incredible journey.

    “Ahead of a monumental year for women’s rugby, we’ll be supporting the squad with a range of beautifully crafted formalwear pieces and look forward to celebrating future successes with our new partner.”

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    J
    JW 4 hours ago
    Why NZR's Ineos settlement may be the most important victory they'll enjoy this year

    I wouldn’t think the risk is cash flow, as they have large cash reserves they said all through covid.


    I suspect the author has it completely wrong as it pertains to the pool as well, because I can’t see the contracts of players changing year to year like revenue does.


    I’d imagine there is an agreed principle to a ‘forecast’ figure of revenue for a cyclical period, and this is what 37% or whatever of is used for player salaries. So it would not change whatever that figure is until the next cycle. Cash flow, as you said, would be the main factor, but as they aren’t paid all it once, they’d not be hindered in this manor I don’t believe. Of all the references I’ve seen of a the player pool agreement, not once have I seen any detail on how the amount is determined.


    But yes, that would be a very reasoned look at the consequences, especially compared those I’ve seen in articles on this site. Even with turnonver north of $350 million a year, 20 is still a sizeable chunk. Like this RA’s broadcast deal, they might have smaller sponsorship for a short period to align with everything else, then look to develop the deal further heading into the Lions tour cycle? Perhaps trying to take a deal from low to high like that is unlikely to a long term investor, and NZR want to get a good shortterm deal now so they can capitalize on growth for the Lions (i’m assuming that series has consequences on more than just broadcast deals right).

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