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PWR

Belinda Moore to step down from Premiership Women's Rugby role

LEICESTER, ENGLAND - JANUARY 06: A detailed view of the Official Match Ball, the Gilbert Allianz PWR Premiership Women's Rugby match ball, seen prior to the Allianz Premiership Women's Rugby match between Leicester Tigers and Harlequins at Mattioli Woods Welford Road Stadium on January 06, 2024 in Leicester, England. (Photo by Pete Norton/Getty Images)

Premiership Women’s Rugby (PWR) chief executive Belinda Moore will leave the organisation later this month, having resigned in order to “focus on other opportunities”.

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Moore joined the league in October 2022 when the company, then known as Women’s Premier 15 Limited, was set up to oversee the English women’s top-flight.

She has since been the public face of the organisation, playing a leading role in the change of branding from Premier 15s to the PWR, securing a broadcast deal with TNT Sports and the decision to truncate the current season to benefit England’s Women’s Rugby World Cup bid.

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A PWR spokesperson confirmed no decision had been made on a replacement, saying that the board would need to consider “the best way forward”.

“Belinda Moore has made the decision to move on from Premier Women’s Rugby Ltd (PWR) to focus on other opportunities and will be stepping down this month,” a PWR statement read.

“From our brand to the Powered Differently campaign and the broadcast deal with TNT Sports she has achieved a huge amount during her time with PWR. We are very grateful to Belinda for all her hard work and wish her all the best in the future.

“PWR has a fantastic team that will continue to drive the business forward and will be supported by the board through the leadership transition.

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“Our focus is now on the new season, supporting our clubs and athletes through an exciting new period of growth for PWR, and onto the Women’s Rugby World Cup being held in England in 2025.”

The timing of the announcement is far from ideal, coming only three days after the new season kicked off.

It is expected that current members of the PWR board will take on extra responsibilities in the wake of Moore’s resignation as a decision is made on her long-term successor.

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Comments

1 Comment
C
CN 179 days ago

This is a complete shock and also sad news, one cannot underestimate what BM has done for domestic rugby, her determination to drive the best league in the world with the best deal she could get I thought was very ambitious.

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J
JW 3 hours ago
Why NZR's Ineos settlement may be the most important victory they'll enjoy this year

It really all depends of how much overseas players would be paid (by NZR) to play for the All Blacks. I’ve not heard a peep on this front from any author suggesting it’s a good idea.


If it’s nothing (a player gets his weekly paycheck from the club and thats it (which we know is definitely not the case in Ireland and France, or SA even I think?), then maybe it would retain more SR level players given that they’ll be getting the “AB” component (which is about where things stand, Burke for instance would have had to had his Sader contract upgraded to an AB one (think above Pero levels) to be on similar money.


I’d having to imagine if a player is getting paid to do nothing over the international windows though, they are going to want to get paid extra for appear for the ABs, so in this situation, it’s hard to see many players being retained, yes.


I’m pretty sure they flew to Japan and met in person.


I’ve heard/had these discussions numerous times. I don’t think theres anyway to judge the interest that would be retain in SR. For one, it might be a more entertaining league as a result, as the JRLO is compared to Europe, despite it obviously being a lesser standard.


If SRP is of a lesser standard and now able to use Japanese and American players to bolster teams, perhaps those markets more than make up for the downturn in NZ and Aus? Perhaps it gives NZR flexibility to create a more fit for purpose interdomestic competition, and interest actually increases? All you might need is a proper pathway from school to pro?


Razor asked NZR to keep an open mind. Did NZR answer any of these questions to themself?

24 Go to comments
J
JW 4 hours ago
Kyren Taumoefolau All Blacks stance splits opinions on eligibility

Yeah of course it can be, it manages a good commerical outcome when 100 million people are following it. I’m saying rugby is no where near even remotely close to getting the payoff you’re talking about, never mind the distinct lack of anyway to implement it.


So you’re going for the dirty approach. I’m not surprised, it’s the only way to easily implement it right now. I wouldn’t see the benefit to doing that myself. A draft, if purely feasible in it’s own right, doesn’t need to provide commercial benefit at all (if it works, that’s all it needs to do, as it no doubt did back in america’s heyday). But without the advantageous backing of sponsors and interest levels, if you pick the wrong method to implement it, like a dirty approach, you do potential harm to it’s acceptance.


The aspect’s of the approach you chose that I don’t like, is that the franchises are the ones spending the money of the U20’s only for there opposition to get first dibs. Personally, I would much prefer an investment into a proper pathway (which I can’t really see SR U20s being at all in anycase). I’m not exactly sure how the draft works in america, but I’m pretty sure it’s something like ‘anyone whishing to be pro has to sign for the draft’, and results in maybe 10 or 20% of those being drafted. The rest (that accumulative 80/90% year on year) do go back into club, pronvincial, or whatever they have there, and remain scouted and options to bring in on immediate notice for cover etc. You yes, you draw on everybody, but what is generating your interest in the drafties in the first plaec?


This is your missing peace. If some come through school and into the acadamies, which would be most, you’ve currently got three years of not seeing those players after they leave school. Those that miss and come in through club, maybe the second year theyre in the draft or whatever, aged 20/21, you’re going to have no clue how they’ve been playing. NPC is a high level, so any that are good enough to play that would already be drafted, but some late bloomers you might see come in NPC but then Sky’s not going to broadcast that anymore. So what’s generating this massive interest you’re talking about, and most importantly, how does it tie in with the other 7 clubs that will be drafting (and providing) players outside of NZ?


Is the next step to pump tens of millions into SRP U20s? That would be a good start for investment in the youth (to get onto international levels of pathway development) in the first place but are fans going to be interested to the same level as what happens in america? Baseball, as mentioned, has the minor leagues, if we use that model it hasn’t to be broad over the whole pacific, because you’re not having one draft right, they all have to play against each other. So here they get drafted young and sent out into a lower level thats more expansive that SR, is there interest in that? There would be for large parts, but how financially viable would it be. Twiggy tried to get a league started and NPC clubs joined. BOP and Taranaki want SR representation, do we have a mix of the biggest clubs and provinces/states make a couple of divisions? I think that is far more likely to fan interest and commerical capabilities than an U20 of the SR teams. Or ofc Uni fits a lot of options. I’ve not really read anything that has tried to nut out the feasability of a draft, it can certainly work if this spitballing is anything to go by, but I think first theres got to be a need for it far above just being a drafting level.

36 Go to comments
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