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Louis Rees-Zammit's NFL switch is a net positive for rugby

By Daniel Gallan
Louis Rees-Zammit of Wales celebrates victory at the final whistle following the Rugby World Cup France 2023 match between Wales and Fiji at Nouveau Stade de Bordeaux on September 10, 2023 in Bordeaux, France. (Photo by Alex Livesey/Getty Images)

If you enter the term ‘rugby values’ into a search engine, a few ubiquitous metrics are cited. On World Rugby’s website ethereal variables such as ‘integrity’, ‘passion’ and ‘discipline’ are listed. The English RFU adds ‘respect’, ‘enjoyment’ and ‘sportsmanship’ to the mix.

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All accurate, but this does not paint the full picture. Rugby’s values are also rooted in more primal emotions. Aggression, bravado, arrogance, brute force, smashing the opposition into next week – these are just as integral as the noble virtues espoused by the amateur Victorians who codified the sport and took it around the world.

Which is why the hand-wringing and pearl-clutching over Louis Rees-Zammit’s move to the National Football League has struck a nerve. Oliver Brown in the Daily Telegraph stretched for hyperbole when he wrote that, “American tanks are parked firmly on rugby’s lawn,” while an editor of this site worried that American football “legitimately threatens rugby’s long-term sustainability’.

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Wayne Pivac on ‘superstar’ Louis Rees-Zammit & England rugby | Six Nations 2021

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Wayne Pivac on ‘superstar’ Louis Rees-Zammit & England rugby | Six Nations 2021

Of course the anxiety is not merely rooted in insecurity. The Welsh board has stumbled from one mismanaged fiasco to the next in recent years and it’s fair to say that the English game has seen better days. Add to the mix the struggles of the code in Australia and one might rightfully wonder if the sport’s health was in decline.

But this is akin to an otherwise chiselled athlete spending too much time worrying about their underdeveloped calves. If only they would look up in the mirror and see a ripped torso and bulging shoulders and arms then perhaps those insecurities would melt away.

Last year global rugby participation rose by 11 per cent from 2022, reaching 8.46 million players. More than half of all active players in the post-pandemic era are pre-teen. New concussion protocols and improvements in player welfare are better protecting participants. The women’s game is growing at a rapid rate with attendance records shattered every season. And with a 30 per cent increase in the number of clubs worldwide, and with substantial growth in emerging nations such as Singapore, Ghana, NIgeria, Spain and Belgium, rugby administrators and fans have every reason to puff out their chests and consider themselves tethered to a project on the rise. Not convinced? By most accounts the last two World Cups – the men’s in 2023 and the women’s in 2022 – were the best of all time

Insecurity is woven into rugby’s narrative. Mistakes by referees are said to be killing the game. Salary cap scandals undermine the integrity of competition. Abuse targeting officials and players on social media is rampant. Constantly evolving laws make it more difficult for casual supporters to gain a toe-hold in what many would consider an inaccessible environment. Is it any wonder that crowds at Premiership matches are, at least anecdotally, getting older with every season?

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Perhaps it’s time we all took a pledge to embody all of rugby’s values. Just as Eben Etzebeth stares menacingly at a rival forward, or as Finn Russell struts across the turf like some inflated bird of paradise, let us tap into the chutzpah that serves as a main artery for the sport. That is not to say that we adopt the blind faith of a fanatic, or that we don’t raise alarm bells when historic clubs go to the wall or the competitions we support bloat beyond recognition. But the departure of a young star to America – is this seriously a reason to swoon?

Wales Argentina
Louis Rees-Zammit – PA

Let’s take Rees-Zammit as an individual case and not as a harbinger of a mass exodus. He has said publicly that he has been motivated by the legacy of his father, Joe, who played gridiron for the Cardiff Tigers and was a fan of the NFL. It is unlikely that many other elite players around the world will have similar familial ties to any American league and would more than likely have a foundation in rugby to stand on.

Then there’s the player’s athletic gifts to consider. His 6 ft 2 in, 194 lb frame moves at 24.2 mp/h. That’s astonishing across any football code. Even so, Rees-Zammit isn’t guaranteed a leading role for the Kansas City Chiefs – the reigning champion franchise that signed him last week – and is more than likely set for a stint on the special teams as a kick returner.

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How many of the world’s elite rugby players could make the transition? Antoine Dupont, the best of them all, would have no chance given his size. Ardie Savea, Pieter-Steph du Toit, Gregory Alldritt and Ben Earl could probably do a job, but even they might not pack enough punch at the line of scrimmage. Ballers like Russell, Richie Mo’unga and Manie Libbok would get flattened, as would hot-steppers like Cheslin Kolbe, Damian McKenzie and Darcy Graham. There are enough similarities in both violent contact sports. But there are many differences for these sorts of switches to remain the exception.

And one must also factor in Rees-Zammit’s personality. At the risk of playing amatuer psychologist, his own brand feels like a better fit for the flash and dash of the American sporting culture. Until recently he’s been dating a social media influencer. He has high profile commercial deals with fashion companies, luxury car makers and a ‘sports performance’ drink. When a family member called him “golden balls” on the first season of the Full Contact Netflix series, it felt like an appropriate moniker.

Louis Rees-Zammit
Louis Rees-Zammit signs for the Kansas City Chiefs; Credit: Chiefs

There have been well-wishes amidst the concern. Gloucester – Rees-Zammit’s last rugby club – gushed: “We’re proud to call you Gloucester alumni, Zam”. This was interpreted as genuflecting “at the feet of anything American” by Brown in the Telegraph, but maybe this was simply the manifestation of rugby’s values.

Maybe Rees-Zammit’s club was genuine in hoping one of their own succeeds across the pond. In doing so he might shine a positive light on rugby. There’s been plenty of talk about how his move could inspire kids in Wales and England to pick up a football, but there’s every chance that as many children in America and Canada cast more than a cursory glance at rugby.

Maybe some bravado is needed. Maybe rugby fans and those who govern the sport should be a little cocky and embody some of the game’s overtly courageous virtues. Forgetting them would be more catastrophic to rugby’s survival than the defection of one 23-year-old.

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Bull Shark 8 hours ago
Why European rugby is in danger of death-by-monopoly

While all this is going on… I’ve been thinking more about the NFL draft system and how to make the commercial elements of the game more sustainable for SA teams who precariously live on the fringe of these developments. SA teams play in Europe now, and are welcome, because there’s a novelty to it. SA certainly doesn’t bring the bucks (like a Japan would to SR) but they bring eyes to it. But if they don’t perform (because they don’t have the money like the big clubs) - it’s easy come easy go… I think there is an element of strategic drafting going on in SA. Where the best players (assets) are sort of distributed amongst the major teams. It’s why we’re seeing Moodie at the Bulls for example and not at his homegrown Western Province. 20-30 years ago, it was all about playing for your province of birth. That has clearly changed in the modern era. Maybe Moodie couldn’t stay in the cape because at the time the Stormers were broke? Or had too many good players to fit him in? Kistchoff’s sabbatical to Ireland and back had financial benefits. Now they can afford him again (I would guess). What I am getting at is - I think SA Rugby needs to have a very strong strategy around how teams equitably share good youth players out of the youth structures. That is SA’s strong point - a good supply of good players out of our schools and varsities. It doesn’t need to be the spectacle we see out of the states, but a system where SA teams and SA rugby decide on where to draft youth, how to fund this and how to make it that it were possible for a team like the Cheetahs (for example) to end up with a team of young stars and win! This is the investment and thinking that needs to be happening at grassroots to sustain the monster meanwhile being created at the top.

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J
Jon 11 hours ago
Why European rugby is in danger of death-by-monopoly

Wow, have to go but can’t leave without saying these thoughts. And carlos might jump in here, but going through the repercussions I had the thought that sole nation representatives would see this tournament as a huge boon. The prestige alone by provide a huge incentive for nations like Argentina to place a fully international club side into one of these tournaments (namely Super Rugby). I don’t know about the money side but if a team like the Jaguares was on the fence about returning I could see this entry as deciding the deal (at least for make up of that side with its eligibility criteria etc). Same goes for Fiji, and the Drua, if there can be found money to invest in bringing more internationals into the side. It’s great work from those involved in European rugby to sacrifice their finals, or more accurately, to open there finals upto 8 other world teams. It creates a great niche and can be used by other parties to add further improvements to the game. Huge change from the way things in the past have stalled. I did not even know that about the French game. Can we not then, for all the posters out there that don’t want to follow NZ and make the game more aerobic, now make a clear decision around with more injuries occur the more tired an athlete is? If France doesn’t have less injuries, then that puts paid to that complaint, and we just need to find out if it is actually more dangerous having ‘bigger’ athletes or not. How long have they had this rule?

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