1
Springboks on verge of multi-million dollar investment deal
The Springboks brand could be taken to new heights with the news that the South African Rugby Union (SARU) is on the verge of completing a multi-million dollar investment with American sports company Ackerley Partners.
ADVERTISEMENT
In a statement released by the Ackerley Sports Group (ASG) on Thursday, the company confirmed that they are negotiating a partnership agreement to invest in South African rugby at all levels, supporting the professional game, and growing the revenue base of the Springboks and SARU’s commercial activities.
The statement revealed that ASG will invest in a Commercial Rights Corporation (CRC), which will hold all current and future revenue-generating assets of the Springboks and SARU. CRC will be majority-owned by SARU, with ASG taking a significant minority interest.
While ASG has not released the in-depth specifics of the deal, a United States media outlet Sportica reported that Ackerley Partners is poised to invest $75 million (R1.4 billion) in the governing body SARU.
Sportica also reported that SARU will be the majority owner of the new entity, while ASG will hold a roughly 20 percent stake, implying a total business valuation of £300 million.
The media outlet added that the deal is expected to be finalised in May pending the approval of SARU members.
Co-founder Ted Ackerley said that ASG intends to expand the Springboks’ global reach.
“We are excited to partner with a legendary global sports franchise like the Springboks,” said Ted Ackerley, Co-Founder of Ackerley Sports Group.
ADVERTISEMENT
“Our collaboration will establish a worldwide expansion of the most iconic brand in rugby.
“This investment in the Springboks represents a unique opportunity for us to match the on-field success of the team with the resources needed to establish and sustain the franchise as a global powerhouse.
“We will bring decades of experience and passion for excellence with us while listening carefully to the people of South Africa to ensure that this team continues to reflect the history and culture of this amazing country.”
With the 2031 World Cup heading to the United States, a deal like this will be a major benefit for the Springboks.
There have been reports that SARU was in talks with Six Nations partners CVC Capital Partners.
ADVERTISEMENT
However, those negotiations appear to have halted.
Comments on RugbyPass
wel the crusaders were beaten by a queensland reds side that hadnt beaten them at home since 1999 and queensland reds partied like it was 1999
4 Go to commentsHard to disagree with the 5 points - with the exception that Wilson should be a squad member but, depending on the other loose forward selections, is not yet a shoo-in. McReight is. Aussie is looking a lot better this year and JS has some selection options. Also, Havili’s tendency to get caught, charged down is also a liability at times but he seemed focused (mostly) and is definitely a consideration for utility back-up. Still feel Reihana is a better prospect at 1st five for Saders.
4 Go to commentsYeah nah, still not sure on Havili tbh. Even though I’m a Crusaders fan through and through I’d be stunned if Razor considers him after seeing some of the stunning talent coming through up North.
4 Go to commentsThink it was a great defensive performance by Northampton. They didn't have stage fright in the first half, the Nienaber defense smothered them. They limited Leinster to 15-3 in the first half. It could have been over by then. A great try from Leinster in the start of the second half looked to have sealed it. But Byrne missed another conversion. Northampton started trying little kicks behind the Leinster wingers. Leinster messed one and Smith brilliantly made the conversion. Leinster decided to tighten the game after Byrne missed a straight forward penalty. A few errors got NH into the 22 and they scored and converted with a few minutes left. Another brilliant steal from Lawes saw NH have a final attack which was turned over by Conan. A classic semi final. World record attendance of 82,300. Leinsters 3 week preparation warranted for this one.
1 Go to commentsJust came back from the game and the atmosphere was amazing. Players stayed afterwards for more than a hour to sign stuff and take photos with fans. Great day out.
5 Go to commentsA great game. The Sharks without Etsebeth are a shadow of the team compared to when he plays. The limitations of Some of the expensive Sharks players are being exposed. Credit to Clermont for some exhilaration play at times.
5 Go to comments100% Mr Owens. But who would want to be a referee.? It must be the most difficult job on earth.
1 Go to commentsStarts to be overdone and oversold this systematic SA narrative…which nevertheless has the merit in this case to recognise blatant refereeing mistakes in their favor
5 Go to commentsNice article. Shades of Steinbeck. They can win the final if they take the game seriously; but only if they take it seriously.
5 Go to commentsWhat a sad way to end a glittering career. Somebody should tell him to delete his social media accounts and face the consequences of what he's done. Then he should slip away quietly into obscurity. This isn't likely to happen, something tells me he'll be back in The Sun / Daily Mail sooner rather than later.
5 Go to commentsguys its fine! he understands why he did what he did and has taken accountability for it; why should he have to be accountable to a court? after all he did was abuse people in person - its not as if he was engaging in _online_ abuse!
5 Go to commentsChiefs flanker Kaylum Boshier yellow-carded for collapsing the scrum as it rolled towards the line. It was a maul….
1 Go to commentsyou know, i’m a leinster fan so I want Northampton to lose and it is gonna be tuff with Cortney lawes, Alex michell and the other guys🏉 lets go leinster🏉
1 Go to commentsWelcome to the Pro ranks. Those hard teams of old do hit the sole better though. its a dog fight at the top.
6 Go to commentsCan someone fill me in please, I've read a number of Ben Smith articles now and it seems he's got something again South Africa? Surely, this game was over and done with 7 months ago. Can't we have something a bit more interesting and relevant, or is this the calibre of journalist on this site?
238 Go to commentsNot sure what the Welsh are moaning about. They’ve had far more players off England, than England have had off Wales. Guys like Josh Hathaway and Kane James will play for Wales in the end. And they’ll be fsr better players for having played in the Gallagher Premiership, than they ever would have been had they stayed mired in the shambles that is Welsh rugby.
4 Go to commentsThis is all being blown totally out of proportion. First of all, since half the Irish team isn’t Irish - it’s very likely that none of the Irish players said that at all and, thus, we’re not being arrogant. Second, since half the Irish team is Kiwi - it’s very likely the Kiwi players were predicting a NZ SA World Cup final. Which they got spot on. Good on them!
163 Go to commentsAha. An Irishman with logic! Follow the flow: - Ireland peaks with a >80% win record between 2020 and 2023. And then… - crashes out of another QF at the WC; - Beat a poor French Team; - Beat 6N wooden spoonists Italy; - Play shite against eventual wooden spoonists Wales; - Lose against the most boring, “the worst English team ever” , a team widely regarded as unable to attack; - scrape through against Scotland. This article, No - Trimble, is on the money! Except for one glaring statement: _The Springboks have a few aces in the hole in this debate being the reigning world champions and official world number ones_ There is no debate, boys and girls. There it is. In black and white. “Reigning World Champions and OFFICIAL world number ones”. Come July, the overrated Andy Farrell and this overhyped team are going to enter into a world of hurt.
90 Go to commentsI’d like to know what homoerotic events Daniel enjoyed at 8th man. I clearly missed out!
20 Go to commentsThis article is missing some detail, like some actual context or info about what led to him abusing the ref.
2 Go to comments