Why 2022 is the year for women's rugby
This year is set to be a monumental year for the women’s game, with so much going on it’s an exciting time for the sport, which has already undergone significant growth in the past few months.
I couldn’t write this without first giving a nod to ITV’s Driving Force Series, which sees Judy Murray interview a variety of different women’s sport legends, starting with England legend Maggie Alphonsi. The episode was directed in such a clever way, it took the audience on a journey, showcasing the rich history of women’s rugby, whilst also shining a light on the issues which are still prevalent in today’s game. I would be surprised if anyone watching walked away feeling anything other than respect for all those involved, but also feeling incredibly proud of how much our sport has developed over the years.
Thank you @drivingforcetv for sharing my story and shining a spotlight on rugby and female athletes. I hope it inspires the next generation to find a sport they love and to aim high!
Thanks to everyone who contributed to the episode. You were all amazing! ?? #DrivingForce pic.twitter.com/SBNFdvsFgw
— Maggie Alphonsi MBE (@MaggieAlphonsi) January 25, 2022
Allianz Premier 15’s
Visibility of women’s rugby is key to driving the sport forward and the classic phrase ‘Can’t see it can’t be it’ rings true in this respect. The domestic league in England recently earnt free to air coverage on BBC iPlayer, which has only served to increase fans’ appetite for watching live games, according to England international and Bristol Bears captain Amber Reed:
“Attendance is massively on the rise at Bristol Bears games, we have seen more people come and watch our games in person than ever before. This is off the back of people watching online and wanting to get a taste for it in person. Attendances at women’s games are growing as testament to the increase in coverage from the BBC.”
She continued to say:
“The audience we are getting at games is a younger generation, we play at a local club ground and lots of the age group girls come and support us from the surrounding areas. Often, they message players on social media to ask for a photo after the game, which then gets posted online because they enjoyed their experience, which all helps to grow the sport.”
It seems the coverage is working well, as it has clocked up nearly 600,000 viewers for the 2021/22 season so far, according to Premier 15s commentator Nick Heath.
Tremendous figures from the @Premier15s as free-to-air coverage clocks up nearly 600,000 viewers across the website and @BBCiPlayer for the 21/22 season so far.
Access and visibility crucial to the growth of the women’s game. Well done to the @RFU on making it all happen. ?? pic.twitter.com/yQyihiLako
— Nick Heath (@nickheathsport) January 26, 2022
The accessibility of being able to turn on your TV, press a button and watch women’s rugby will only seek to grow the game further. The decision by the BBC to cover the women’s game cannot, and should not, be understated.
Women’s Six Nations
In a first, the Women’s Six Nations now has a dedicated headline sponsor in TikTok. In addition to this, the tournament is being played in a stand-alone window, separate to the men’s game, which in my eyes is a positive step forward. We now have more time to prepare and market the game, on its own merit away from the shadow of the men’s tournament. But also, we have the chance to keep the momentum running from the men’s tournament well into the women’s to attract and retain new audiences.
This sponsorship deal only highlights that women’s rugby as a sport is growing rapidly, which in turn presents an ideal time for coverage of the game to grow. With the excuse of the men’s tournament being a priority firmly taking a back seat I can only hope editors take this opportunity and run with it. From a media point of view, the women’s game is only going to grow, and with that growth comes increased appetite from rugby fans for access to information around the game.
When asked if this will have impact on the women’s game, RugbyPass spoke exclusively to England international Lark Davies who said:
“You no longer have clashes of fixtures, so fans don’t have to choose between the men’s and the women’s matches, it’s very much a let’s go and physically watch the women’s match or see it on TV.”
“As players we love interacting with the fans after matches, it looks like we will have crowds for the Six Nations, which will be a positive for us.”
Women’s World Cup
The World Cup is set to take place in New Zealand later this year and already the qualifiers have been subject to discussion among rugby fans with Hong Kong and Samoa withdrawing from the qualifiers due to apparent logistical challenges that have been presented thanks to the pandemic.
Looking forward to the tournament, it’s no secret that big events like a World Cup naturally lead to an increase in participation of the sport at grassroots level. However, we do have to take into consideration that the viewing times will be slightly different, with the tournament being played 13 hours ahead of normal UK time.
For me, going into the World Cup I hope to see more targeted marketing around the teams. This is something which the RFU have already invested in, with a rebranding of the Red Roses last year.
As the players will be so far away from home, social media and mainstream media are set to play a pivotal role in the tournament, hopefully providing a much-needed connection between English fans and the goings on of the tournament. Last year we already saw a stark increase in female players using their social media profiles to boost the publicity of the sport, using new methods such as TikTok to break into different audiences.
We are only a month or so into 2022 and already it’s hard to be anything but excited about the next eleven months.
Comments on RugbyPass
No question they were the better team. But that is the beauty of sport isn’t it!
95 Go to commentsEveryone is into Hurling in Ireland according to Porter, but only 11 of Ireland's 32 counties enter a team into the national competition. Same old blarney.
1 Go to commentsLet’s be honest. The draw and scheduling in the World Cup was a joke but South Africa found a way after having to go the hard (nearly impossible) way to the Cup Final via France and England. NZ had a hard game against France (lost) and had 5 weeks to prepare for the Quarter, 3 weeks knowing it was Ireland. NZ theerfore had to win one big game against an Irish team who played SA and then Scotland 7 days before. They won and it was de facto a semi final because they were playing a relatively weak Argentina team and it was a walk over. In the final a very rested NZ team was playing a very tired SA team and still lost. They couldn’t score more than 11 points. Put another way SA had to find a way to win while tired and they achieved that. NZ should thank their lucky stars that they fixed the scheduling in 2015 otherwise they would be dealing with a Bok treble.
95 Go to commentsPerhaps if Bongi wasn’t targeted and removed from the game in the first 3 minutes it would have been quite a different game. Maybe if NZ also faced the same competition the Boks faced to their win NZ would have looked quite different. The final score shows who outplayed who.
95 Go to commentsRubbish article! Abuladze played most of Exeters matches when fit. He got injured against Glasgow a while ago and is out for the rest of the season, thats why he hasnt played for Exeter and Georgia recently. Do some proper research next time!
1 Go to commentsGotta love it when kids throw their toys out the pram and can’t hack it with the grown ups debate. Here’s looking at you turlough! 😉🤣
148 Go to commentsThey lost the game period move on
95 Go to commentsSpringboks won! Stop winging. You can change the game however much you and your rugby colonizing IRB want to and the Springboks will win you at that too. Your mind is colonized my friend get a life
95 Go to commentsBen, nobody gets fooled anymore by selective and biased data to support an hypothesis. Games are decided on such small margins these days that you win some and lose some, and dominance is a thing of the rugby past. Look at the RWC circle of fortune…. Ireland beats SA who beat France who beat NZ who beat Ireland. And so it goes on. Match officials help to eliminate real indiscretions. If they had been with us years before, no doubt results would have been different. Remember Andy Haden’s dive from a lineout in 1978 for which a match-wining penalty was awarded? Wales should have beaten the ABs that day. They took the loss like the gentlemen they were.
95 Go to commentsWith all the analysis and how good the all blacks were.The fundamental mistake with the ABs is that this is a test match and not an exhibition.There is no better team(country) in world rugby than the Boks that knows how to win a test match(we are post masters at this).We know our rules, we have the discipline, we tackle like beasts, we take our points and we never give up.I now have educated the ABs supporters(at least say thank you).Please stop “bitching” , accept what the outcome is and move along swiftly.
95 Go to commentsAnd they came from behind to win two big games before the final. No one can say what would have happened. Had the boks gone behind the game plan changes and the result may changes. Ifs and ands are irrelevant. The boks won. Neutral critics enjoyed the games they played. Its not a popularity contest. Get over it and move on.
95 Go to commentsI'm happy for the people of SA to get a second WC. And I mean that. I was very disappointed with this man's “stand on the hand” incident with Josh Van Der Flyer (Ireland). Ireland's downfall in the last WC was they did not rotate their first 15 as the head coach probably should have. That said, I'm happy for SA and genuinely hope it lifts the mood in their country. Ireland did beat them in the first match of the tournament. And before the trolls start trolling ….. please don't bother. Etzbeth said recently that the Irish players said after the match “see you in the final”…..this was actually wishing the SA team the best of luck in the rest, the Irish team were not dismissing the AB’s. This is what Etzbeth was implying. But he was wrong. I no longer live in Ireland. But I hope to see them lift that cup before I pass. Anyway, congratulations SA. 👍
12 Go to commentsMore bloody click bait. Dan Carter has said absolutely nothing. As he should do. Poor journalism again from a site that should know better
9 Go to commentsOh god please help these loosers get over it!!!! You lost. Doesn't matter how many times you dummies are gonna analyse the game, you still lost and we are still Rygby World Champions….get over it, you lost.
95 Go to commentsThe next Willie le Roux. SA are made not to use him.
3 Go to commentsDan has always been as controversial as tea with milk so we were never going to get any definitive answer. So DMac for the win.
9 Go to commentsGoodness. When are the All Blacks and New Zealand commentators going to stop complaining about how they could have won and just try to win next time 😂. In South Africa if you lose you get up and try again. Get over it.
95 Go to commentsHonestly, it doesn’t matter a whole lot. RSA has a ton of experienced talent in its leadership group. I am more interested in who is the new 8 man/8 men and the younger props. The captain may change but the system does not
1 Go to commentsBen, you are one of the most arrogant and self opionated rugby critics I have ever come across (next to Keohane). I hoped that after SA beating the best ranked teams in the world on their way to the WC (something not done before) that you might have the grace to admit that this is a special team that deserved the accolades coming their way. You have no humility and as has been been already pointed out, merely a troll to attract audience numbers. Count me out in the future.
95 Go to comments‘War of independence’. Such a grand name for a few skirmishes. Where were all the great battles of this ‘war’ ? Smith got goosebumps as he was being emotionally manipulated, another mushroom.
1 Go to comments