There’s a fine art to Twitter – especially when you have the backing of an incredibly successful professional rugby club. It’s fair to say that Sale Sharks didn’t quite get their social media game right on Thursday, with one particular tweet about Mike Brown drawing plenty of criticism.

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The Sharks account tweeted out a short clip of an excellent piece of skill from loose forward Ben Curry, who was one of Sale’s best performers in their Premiership Cup final win over Harlequins last Monday.

The clip showed Curry making the most of some ragged defence after receiving the ball shortly after a kick-off by chipping ahead and tearing off down the field in pursuit.

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Curry, 22, managed to outpace the turning Harlequins defence and reclaim the ball but the play ultimately came to nothing.

It wasn’t the content of the clip that had some calling the tweet “embarrassing” and “unprofessional”. It was the message accompanying the video, which highlighted Curry “dusting and [sic] England Rugby full-back”.

 

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Brown, 35, who had to turn and chase the ball, was the full-back in question and social media users have chastised the Sale account for framing the clip around how Curry bested Brown instead of simply highlighting the flanker’s excellent skill set.

Brown, who was tagged in the Sale tweet, responded by saying “Luckily (the social media poster is) not a representation of how (the players) are.”

Users of the social media platform were quick to take sides, with the majority suggesting that the Tweet was poorly thought out and in ill-taste.

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A number of users also suggested that the Sale account needed to take a leaf out of Bristol Bears’ book, whose social media work has been widely praised in recent times.

Brown wasn’t the only high-profile Twitter user to respond to the tweet, with the Harlequins and Saracens club accounts jumping in to respond.

As of Friday morning, the tweet had not been deleted. However, there were many suggestions from Twitter users that the Sharks should quickly remove the tweet and apologise for their poor form.

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