The Rob Baxter verdict on why crowds are down this season at Exeter
Rob Baxter has admitted that Exeter must battle harder on the field to keep their fans onside due to the increased rate of inflation restricting the level of disposable income that people have to spend on going to matches.
The Chiefs came roaring out of the pandemic, enjoying an increased average attendance of 12,199 for their regular season Gallagher Premiership games in 2021/22 compared to the 11,988 average in 2018/2019 when they previously had a full season of league matches before the lockdown.
However, despite the improved facilities at Sandy Park following the post-pandemic opening of their new East Stand which increased overall capacity to 15,600, Exeter have felt the pinch at the turnstiles this season and their average attendance for their eight home league games so far has been 10,465 – down on average 1,734 fans per game on last term.
It’s a downturn that was especially placed in stark contrast weekend when Harlequins hosted Exeter in their Big Game promotion at Twickenham and attracted an attendance of 54,669 – more than the equivalent of five average home crowds for the Chiefs at Sandy Park.
Baxter admitted there is not much Exeter can do with regards to ever planning a similar annual Big Game-type promotion in a larger-capacity stadium as there are no larger stadiums in the south-west to make it worth their while leaving Sandy Park.
However, what the director of rugby did insist was that Exeter must do better on the pitch to keep entertaining their fans and not make a habit of displays such as what they produced in last weekend’s 5-40 thrashing by Quins. Asked if a Big Game fixture was something Exeter could ever consider, Baxter said: “Our challenge is where would we go?
“There are not that many stadiums around that are that much bigger. Exeter City is no bigger, Plymouth Argyle is not much bigger, so we then have to start going to Bristol, to Wales and by doing that we are moving so far away from our demographic that I don’t think we would sell the tickets.
“Harlequins, you just walk across the road, that is the reality. It was a great occasion. I thought Harlequins did it really well. I thought the atmosphere was great before the game. There are no complaints from us about that. We didn‘t turn up, they did… what we can now do is show our supporters that we care a lot. That is always the best step forward.”
Newcastle are next up at Sandy Park this Saturday and they have never been the biggest of attractions. For instance, the Falcons fixture attracted the lowest attendance at Exeter last season, a crowd of 9,376 watching, and it will be interesting how many turn up on this occasion with the Chiefs opting for a 2:30pm kick-off just a few hours before England host France in the 4:45pm Six Nations start at Twickenham.
“The reality is we have got to address a lot of things,” reckoned long-serving Exeter boss Baxter about the current credit crunch hitting them at the turnstiles. “Our crowd numbers work on numerous factors. Nobody is so ignorant not to understand that there is an inflation issue going on at the moment, there is price rise issues.
“I always think, ‘What are we as a sport?’ We are the left-over money so to speak. We are the leisure portion of someone’s salary left over at the end of the week, the end of the month. That is what people decide to spend their money on or not to. The onus on us is to provide good value entertainment.
“The argument over ticket pricing would be a non-stop one – we have got to look at things like that as a club, have we got the prices at the correct level. Then I fully understand that my job is to make sure that the level of entertainment on the field can merit people wanting to come and watch it again.
“As I have said many times, and this is probably the disappointing thing from the Quins game, it’s not the winning and losing that enthralls the crowd, it’s the actions and the emotion and the way the team perform and behave and show how important things are. That is what really enthralls a crowd and gets them coming back again and creates those big days and big atmospheres and makes a real spectacle.
“Without doubt, that is our job on the field. The off-the-field stuff we can only influence a little bit. The on-the-field stuff I wouldn’t say many people would have been rushing to buy a ticket for the Newcastle game having watched us perform on the TV at Quins.
“That is our responsibility, and then the corporate side, the business side of the club, their responsibility is to get the packaging right around the ticketing pricing, food, drink, hospitality and the day that we provide here that we will work together to try and create the most of it.
“We are all working towards the same thing. We think we are going to get that but without a doubt my job is to make sure we produce something people want to come and watch. That makes everyone else’s job a lot easier.”
Sandy Park Gallagher Premiership regular season attendances
2018/19 – 11 home games: 9 crowds in excess of 10,000 – highest 12,921; average crowd 11,988;
2019/20 – 7 home games: 7 crowds in excess of 10,000 – highest 13,593; average crowd 12,412;
2021/22 – 12 homes games; 10 crowds in excess of 10,000 – highest 14,876; average crowd 12,199;
2022/23 – 8 homes games; 3 crowds in excess of 10,000 – highest 13,537; average crowd 10,465.
Comments on RugbyPass
Ben Smith Springboks living rent free in his head 😊😂
67 Go to commentsGood to hear he would like to play the game at the highest level, I hadn’t been to sure how much of a motivator that was before now. Sadly he’s probably chosen the rugby club to go to. Try not to worry about all the input about how you should play rugby Joey and just try to emulate what you do on the league field and have fun. You’ll limit your game too much (well not really because he’s a standard athlete like SBW and he’ll still have enough) if you’re trying to make sure you can recycle the ball back etc. On the other hard, you can totally just try and recycle by looking to offload any and everywhere if you’re going to ground 😋
1 Go to commentsThis just proves that theres always a stat and a metric to use to justify your abilities and your success. Ben did it last week by creating an imaginary competition and now you did the same to counter his argument and espouse a new yardstick for success. Why not just use the current one and lets say the Boks have won 4 world cups making them the most successful world cup team. Outside of the world cup the All Blacks are the most successful team winning countless rugby championships and dominating the rankings with high win percentages. Over the last 4 years statistically the Irish are the best having the highest win rate and also having positive records against every tier 1 side. The most successful Northern team in the game has been England with a world cup title and the most six nations titles in history. The AB’s are the most dominant team in history with the highest win rate and 3 world cups. Lets not try to reinvent the wheel. Just be honest about the actual stats and what each team has been good at doing and that will be enough to define their level of success.
19 Go to commentsHow is 7’s played there? I’m surprised 10 or 11 man rugby hasn’t taken off. 7 just doesn’t fit the 15s dynamics (rules n field etc) but these other versions do.
7 Go to commentsPick Swinton at your peril A liability just like JWH from the Roosters Skelton ??? went missing at RWC
14 Go to commentsLike tennis, who have a ranking system, and I believe rugby too, just measure over each period preceding a world cup event who was the longest number one and that would be it. In tennis the number one player frequently is not the grand slam winner. I love and adore the All Blacks since the days of Ian Kirkpatrick when I was a kid in SA. And still do because they are the masters of running rugby and are gentleman on and off the field - in general. And in my opinion they have been the majority of the time the best rugby team in the world.
19 Go to commentsHaving overseas possessions in 2024 is absurd. These Frenchies should have to give the New Caledonians their freedom.
21 Go to commentsBell injured his foot didn’t he? Bring Tupou in he’ll deliver when it counts. Agree mostly but I would switch in the Reds number 8 Harry Wilson for Swinton and move Rob Valentini to 6 instead. Wilson is a clever player who reads the play, you can’t outmuscle the AB’s and Springboks, if you have any chance it’s by playing clever. Same goes for Paisami, he’s a little guy who doesn’t really trouble the likes of De Allende and Jordie Barrett. I’d rather play Carter Gordon at 12 and put Michael Lynagh’s boy at 10. That way you get a BMT type goalkicker at 10 and a playmaker at 12. Anyways, just my two cents as a Bok supporter.
14 Go to commentsThanks Brett, love your articles which are alway pertinent. It’s a difficult topic trying to have a panel adjudicating consistently penalties for red card issues. Many of the mitigating reasons raised are judged subjectively, hence the different outcomes. How to take away subjective opinions?
9 Go to commentsYes Sir! Surprising, just like Fraser would also have escaped sanction if he was a few inches lower, even if it was by accident that he missed! Has there really been talk about those sanctions or is this just sensational journalism? I stopped reading, so might have missed any notations.
9 Go to commentsAI is only as good as the information put in, the nuances of the sport, what you see out the corner of the eye, how you sum up in a split second the situation, yes the AI is a tool but will not help win games, more likely contribute to a loss, Rugby Players are not robots, all AI can do if offer a solution not the solution. AI will effect many sports, help train better golfers etc.
45 Go to commentsIt couldn’t have been Ryan Crotty. He wasn’t selected in either World Cup side - they chose Money Bill instead. And Money Bill only cared about himself, and that manager he had, not the team.
26 Go to commentsYawn 🥱 nobody would give a hoot about this new trophy. End of the day we just have to beat Ireland and NZ this year then they can finally shut up 🤐
19 Go to commentsTalking bout Ryan Crotty? Heard Crotty say in a interview once that SBW doesen't care about the team . He went on to say that whenever they lost a big game, SBW would be happy as if nothing happened, according to him someone who cares would look down.. Personally I think Crotty is in the wrong, not for feeling gutted but for expecting others 2 be like him… I have been a bad loser forever as it matters so much to me but good on you SBW for being able to see the bigger picture….
26 Go to commentsThis sounds like a WWE idea so Americans can also get excited about rugby, RUGBY NEEDS A INTERNATIONAL CALENDER .. The rugby Championship and Six Nations can be held at same time, top 3 of six nations and top 3 of Rugby championship (6 nations should include Georgia AND another qualifying country while Fiji, Japan and Samoa/Tonga qualifier should make out 6 Southern teams).. Scrap June internationals and year end tours. Have a Elite top six Cup and the Bottom 6 in a secondary comp….
19 Go to commentsThe rugby championship would be even stronger with Fiji in it… I know it doesen’t fit the long term plans of NZ or Aus but you are robbing a whole nation of being able to see their best players play for Fiji…. Every second player in NZ and AUS teams has Fijian surnames… shame on you!!! World rugby won’t step in either as France and England has now also joined in…. I guess where money is involved it will always be the poor countries missing out….
86 Go to commentsNo surprise there. How hard can it be to pick a ball off the ground and chuck it to a mate? 😂
3 Go to commentsSometimes people just like a moan mate!
9 Go to commentsexcellent idea ! rugby needs this 💪
19 Go to comments9 Brumbies! What a joke! The best performing team in Oz! Ditch Skelton for Swain or Neville. Ryan Lonergan ahead of McDermott any day! Best selection bolter is Toole … amazing player
14 Go to comments