'The Amazon situation's gone very well': Future Six Nations broadcasting rights potentially on the table says RFU Chief
Amazon could challenge for broadcasting rights to the Six Nations, admits England rugby chief Bill Sweeney.
Rugby Football Union chief executive Sweeney praised Amazon’s first foray into rugby screening with the inaugural Autumn Nations Cup competition.
The RFU boss believes the technology and video giant could provide a viable balance for the Six Nations, allowing part of the competition to move onto pay-TV while keeping the remainder on terrestrial services.
The BBC and ITV hold the current Six Nations rights, but Sweeney admitted he is expecting Amazon to weigh into the next set of negotiations.
“The Amazon situation’s gone very well, and they are very happy,” said Sweeney.
“We met with them at the end of he Autumn Nations Cup, in terms of what they were looking for it’s gone well for them.
“And they see ways it can get better again for them as well. So we would hope this would result in further conversations.
“The Six Nations rights still exist with BBC and ITV next year, so those rights aren’t up until 2022.”
Asked if the Six Nations could therefore soon move away from terrestrial TV, Sweeney said Amazon’s Prime Video subscription service – that requires just one annual payment – could offer an attractive middle-ground.
“This is a topic we talk about quite a lot,” said Sweeney.
“And you’ve got that balance between wanting to earn as much commercial value or market-rate value as you can, and pay tv can pay more, but you also want to make sure the game is available to as many eyeballs as possible, and that’s terrestrial.
“The interesting thing with Amazon is that because they are not so much a pure behind-a-paywall channel, they are a lot more relaxed about a hybrid and a mix of terrestrial and pay.
“So these are all conversations that are ongoing now and as we move into the new year.”
Sweeney insisted talks continue over CVC’s investment into the Six Nations, with the RFU boss adamant Covid-19 will not shrink the figures in the deal.
“It’s a really complex deal, you’ve got Six Nations, and you’ve got CVC themselves, different tax jurisdictions, you’ve got all sorts of conditions and setting up of a new company,” said Sweeney.
“Because this deal is about commercial rights, it’s not about governance of the game, it’s not about regulatory issues.
“Covid did impact it in terms of slowing it down a little bit. But it has not impacted the overall value of the deal, so that hasn’t been an issue there.
“But I would stress this is not just all about money. Yes obviously we are selling a piece of future revenues to get some capital up front, but we see that money as being used in rugby assets to grow the game.
“But of equal importance to us we think there’s a real strategic benefit to having an external common third party joining who has a stake not only in the international game but also in the club game.
“And we think that will help us to bring the game together in a way that we’ll all benefit going forward.”
Sweeney also revealed that discussions over the long-mooted global calendar are also still on the table.
“I do think it’s happening, maybe I was a bit naive and not long enough in the role to expect it to happen in 12 months,” said Sweeney.
“You’re trying to change 25 years of relationships and difficult moments and all the rest of it. But the dialogue is still very much there.
“You have your two windows, the Six Nations and the autumn window.
“There’s been a lot of talk about is that October, November, or is that July, November, and they are the conversations we’re having with the clubs and with World Rugby in terms of what’s the best structure.
“When that can take place is what’s being discussed now. Could that happen before World Cup 23, could it happen in 22, and if it does happen in 23 would it be July-November or do you wait until 24?”
Comments on RugbyPass
Bell injured his foot didn’t he? Bring Tupou in he’ll deliver when it counts. Agree mostly but I would switch in the Reds number 8 Harry Wilson for Swinton and move Rob Valentini to 6 instead. Wilson is a clever player who reads the play, you can’t outmuscle the AB’s and Springboks, if you have any chance it’s by playing clever. Same goes for Paisami, he’s a little guy who doesn’t really trouble the likes of De Allende and Jordie Barrett. I’d rather play Carter Gordon at 12 and put Michael Lynagh’s boy at 10. That way you get a BMT type goalkicker at 10 and a playmaker at 12. Anyways, just my two cents as a Bok supporter.
13 Go to commentsThanks Brett, love your articles which are alway pertinent. It’s a difficult topic trying to have a panel adjudicating consistently penalties for red card issues. Many of the mitigating reasons raised are judged subjectively, hence the different outcomes. How to take away subjective opinions?
4 Go to commentsYes Sir! Surprising, just like Fraser would also have escaped sanction if he was a few inches lower, even if it was by accident that he missed! Has there really been talk about those sanctions or is this just sensational journalism? I stopped reading, so might have missed any notations.
4 Go to commentsAI is only as good as the information put in, the nuances of the sport, what you see out the corner of the eye, how you sum up in a split second the situation, yes the AI is a tool but will not help win games, more likely contribute to a loss, Rugby Players are not robots, all AI can do if offer a solution not the solution. AI will effect many sports, help train better golfers etc.
45 Go to commentsIt couldn’t have been Ryan Crotty. He wasn’t selected in either World Cup side - they chose Money Bill instead. And Money Bill only cared about himself, and that manager he had, not the team.
26 Go to commentsYawn 🥱 nobody would give a hoot about this new trophy. End of the day we just have to beat Ireland and NZ this year then they can finally shut up 🤐
13 Go to commentsTalking bout Ryan Crotty? Heard Crotty say in a interview once that SBW doesen't care about the team . He went on to say that whenever they lost a big game, SBW would be happy as if nothing happened, according to him someone who cares would look down.. Personally I think Crotty is in the wrong, not for feeling gutted but for expecting others 2 be like him… I have been a bad loser forever as it matters so much to me but good on you SBW for being able to see the bigger picture….
26 Go to commentsThis sounds like a WWE idea so Americans can also get excited about rugby, RUGBY NEEDS A INTERNATIONAL CALENDER .. The rugby Championship and Six Nations can be held at same time, top 3 of six nations and top 3 of Rugby championship (6 nations should include Georgia AND another qualifying country while Fiji, Japan and Samoa/Tonga qualifier should make out 6 Southern teams).. Scrap June internationals and year end tours. Have a Elite top six Cup and the Bottom 6 in a secondary comp….
13 Go to commentsThe rugby championship would be even stronger with Fiji in it… I know it doesen’t fit the long term plans of NZ or Aus but you are robbing a whole nation of being able to see their best players play for Fiji…. Every second player in NZ and AUS teams has Fijian surnames… shame on you!!! World rugby won’t step in either as France and England has now also joined in…. I guess where money is involved it will always be the poor countries missing out….
84 Go to commentsNo surprise there. How hard can it be to pick a ball off the ground and chuck it to a mate? 😂
2 Go to commentsSometimes people just like a moan mate!
4 Go to commentsexcellent idea ! rugby needs this 💪
13 Go to comments9 Brumbies! What a joke! The best performing team in Oz! Ditch Skelton for Swain or Neville. Ryan Lonergan ahead of McDermott any day! Best selection bolter is Toole … amazing player
13 Go to commentsI like this, but ultimately rugby already has enough trophies. Trying to make more games “consequential" might prove to be a fools errand, although this is a less bad idea than some others. Minor quibble with the title of the article; it isn’t very meaningful to say the boks are the unofficial world champions when it would be functionally impossible for the Raeburn trophy not to be held by the world champions. There’s a period of a few months every 4 years when there is no “unofficial” world champion, and the Raeburn trophy is held by the actual world champions.
13 Go to commentsIts a great idea but one that I dont think will have a lot of traction. It will depend on the prestige that they each hold but if you can do that it would be great. When Japan beat the Boks (my team) I was absolutely devestated but I wont deny the great game they played that day. We were outclassed and it was one of the best games of rugby I have seen. Using an idea like this you might just give the the underdog teams more of an opportunity to beat the big teams and I can absolutely see it being a brilliant display of rugby. They beat us because they planned for that game. It was a great moment for Japan. This way we can remove the 4 year wait and give teams something to aim for outside of World Cup years.
13 Go to commentsHi, Dave here. Happy to answer questions 🥰
13 Go to commentsDon’t think that headline is accurate. It’s great to see Aus doing better but I’m not sure they’ve shown much threat to the top of the table. They shouldn’t be inflating wins against the lousy Highlanders and Crusaders either.
3 Go to commentsSuch a shame Roigard and Aumua picked up long term injuries, probably the two form players in the comp. Also, pretty sure Clarke Dermody isn’t their coach. Got it half right though.
3 Go to commentsOh the Aussie media, they never learn. At least Andrew Kellaway is like “Woah, yeah it’s great, but settle down there guys” having endured years of the Aussie media, fans, and often their players getting ahead of themselves only to fall flat on their faces. Have the “We'll win the Bledisloe for sure this year!” headlines started yet? It’s simple to see what’s going on. The Aussie teams are settled, they didn't lose any of their major players overseas. The Crusaders and Chiefs lost key experienced All Blacks, and Razor in the Crusaders case, and clearly neither are anywhere near as strong as last year (The Canes and Blues would probably be 3rd & 4th if they were). The Highlanders are annually average, even more so post-Aaron Smith and a big squad clean out. The two teams at the top? The two nz sides with largely the same settled roster as last year, except Ardie Savea for the Canes. They’ve both got far better coaches now too. If the Aussies are going to win the title, this is the year the kiwi sides will be weakest, so they better take their chance.
3 Go to commentsThe World Cup has to be the gold standard, line in the sand. 113 teams compete for what is the opportunity to make the pool stages, and then the knockout games for the trophy. The concept is sound. This must have been the rationale when the World Cup was created, surely? But I’m all for Looking forward and finding new ways for the SH to dominate the NH into the future. The autumn series needs a change up. Let’s start by having the NH teams come south every odd year for the Autumn/Spring series games?
13 Go to comments