Secret strategy: Eddie Jones reveals the trick that took down the All Blacks at 2019 World Cup
Eddie Jones has revealed the media warfare strategy he unleashed in an effort to destabilise the All Blacks before the 2019 Rugby World Cup semifinal.
England demolished the All Blacks in Japan at the end of a week in which he claimed the All Blacks may have spied on his training sessions. He also labelled the New Zealand media as “fans with keyboards”, trying to coerce them into grilling the All Black coaches harder.
Jones said that the world’s best teams are so close physically and tactically that mental preparation is often the factor which decides the winning and losing of games.
“We wanted to try to put pressure on the New Zealand media, stir things up a bit, put some pressure on Steve Hansen during the week,” he said in an interview with Newstalk ZB‘s Martin Devlin.
Former Aussie and Japan boss Jones indicated managing the media message had become an even bigger part of his strategy since taking over at England.
Jones produced a telltale giggle when asked if he was ever going to reveal who the spy might have been. At the time, he said England’s security had spotted someone with a long lens in an apartment.
“If you allow the media to run the race they will run the race,” Jones had told Devlin earlier.
“You’ve got to try and exert some control and get the messages you want out there. I want the players to hear messages that aid their performances.
“We know that everything we say (publicly) as coaches the players do listen to, or someone in their family listens to it.
“You’ve got to continually reinforce with your team that the only noise which is important is the noise in the room.”
Jones described the All Blacks quarter-final win over Ireland as containing “some of the best rugby we’ve seen – they were absolutely brilliant”.
“I watched that game again six weeks ago – they played some superb rugby,” he said.
TRANSFER: The England star appears to be staying. https://t.co/BzVduXllRE
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“(But) they had to get up again for us and England are seen as a team which always underperforms. The pressure was on New Zealand, there was less pressure on us.
“I couldn’t get it right for the South Africa game (England were thrashed in the final) – get them back up. You’re trying to manage the rhetoric.
“The more players hear (something) the more they believe it. It is the coach’s job to try and change that – it’s bloody hard.
“I needed to paint a stronger picture in the head of our players about how difficult the game was. But there’s always the risk of being too negative. It’s a fine line.”
RUGBY CHANGES
Jones said rugby had “sauntered” along in the professional era and needed changes to be sustainable.
In terms of rules, tacklers had been allowed too much latitude, slowing the game down.
“We’ve gone too far down the line of allowing contests to take over – we’ve gone away from being hard on the tackler rolling away,” he said.
RETURN TO TOURS
There is a thirst for mini tours, of three tests and midweek games, Jones said, although the classic 10 or 12-week tour was a thing of the past.
“Three or four-week tours would be great for rugby – it’s a soap opera with the same characters in different situations.”
THE NEW WALLABY COACH
Australia had made a smart move, employing a Kiwi as coach. He said Dave Rennie was a “hard, uncompromising but caring guy”.
“They’ve got good players – he’ll get the right balance in the Australian side,” he said.
LOCKDOWN
He was impressed at how young players had proved doubters wrong in maintaining their fitness levels.
“The lockdown has taught me how much I love rugby and coaching,” he said.
“There are going to be economic changes, that’s a worldwide thing in every area of life.
“There will be smaller (rugby) squads and staff, movement of players for a period of time will be less.”
JOHN MITCHELL
His assistant Mitchell, the former All Black coach, was a changed man.
“He used to be a banging on the table type of coach, now he is much more caring, questioning and consultative type of coach.”
ADVANTAGE IAN FOSTER
With a new head coach in Ian Foster, the All Blacks could not regard their next meeting with England as a chance for World Cup revenge.
“With Foz in charge, there is no pressure on him. They can throw the ball from side to side, it will be a great game.”
Comments on RugbyPass
Ben Smith and Ireland live rent free in Safa’s heads. Their comments only triggers because its true. If the Boks had dismantled a 14 man AB’s, then there would be more respect. But they didnt, in fact quite the opposite, the 14 man NZ were clearly better. And the Bok have always been ordinary between RWC’s, thats why their supporters are now ‘only RWC’s matter’. They know thats BS. Its BS to both AB’s and Bok’s due to their history. But now its all the Safas have. Now we’ll hear excuses when they lose “oh we didnt have all our players available, the ABs/France/Eng/Irel were at full strength”, forgetting for a minute that its because of their own dumb policy. Oh well, makes a change from blaming ‘cheating refs’.
23 Go to commentsNo Nick, they did not, in fact, justify any ‘probables’ label. At no time did they seriously compete for the championship. Ireland led from start to finish and in the end, as a result of glaring referee errors, were never under serious pressure to lose their crown.
28 Go to commentsMoney for him, and his family, has been the sole motivator since he signed for Queensland aged 17. Why else sign for Melbourne. Tupou is poorly advised. If he’d stayed and developed in NZ he would have had a long Test career. If Leinster offer him a few more coins than he’s currently earning, he’s goneburger.
4 Go to commentsFinn. No one would say Ford had played well up until the last game. One standout performance in 5 is hardly in form . It should be a given that a 10 will control play . Not in Fords case be praised for suddenly doing so. Where was he against Scotland ,Italy. The pundits were saying how far away from play he was standing and one even said that the Ireland game was his last chance saloon to perform . Not exactly top form catching anyones eye. If he can play like this game after game then great. Keep him in . But after 90 odd caps we all know he just doesnt keep it going . By all means keep him there but the issue is that Borthwick will persist even when he plays poorly. Which is more often than not. Thats why i am concerned that Smith ,despite fab form , cannot get a game at his preferred spot. Can you imagine Ford at full back .
5 Go to commentsI do not really get why put Ollivon at 6 when he’s a 7, while Cros was the best Frenchman of the tournament, playing at…6. His only game replacing Aldritt at 8 doesn’t change much in terms of his impact. Lamaro was also outstanding in that brilliant Italian side, probably better than Reffell. So putting 2 Welsh players from the wooden spoon holders, and none of the 4th nation (Scotland) is also strange. Is it about showing that in this harsh transition Wales is, there were some standouts…?
6 Go to commentsThe events at this year’s six nations should undermine many of the arguments made against promotion and relegation between the six nations and the REC. If Italy had been allowed to yo-yo between divisions it conceivably could have really hurt their development, but if Italy, Wales, and Scotland are all at risk of relegation, with none of them being relegated more often than once every 3 or 4 years, you’d have to back all of them to muddle on through it, especially when you factor in the likelihood they’ll still be guaranteed world league matches against tier 1 opponents. Another way of looking at italys resurgence would be to say that the development model of adding an extra team to the six nations has worked, and now must be done again. Georgia could join to make it a 7 team round robin, and if and when Georgia demonstrate an ability to consistently win games, Portugal can also be added to make it an 8 team 2 conference competition. Frankly at this point I think it falls to world rugby to demand that the 6N act in the interests of the game. If the 6N won’t commit to expansion then the 6N teams should be handicapped in world cup draws (i.e. world cup seedings would not be based on their ranking points, but on their ranking points minus a 5 point penalty).
5 Go to commentsSteve Borthwick deserves credit for releasing the shackles on his England side and letting them play in a manner that somewhat resembles the top sides in the Gallagher Premiership. Will they revert to type in New Zealand in July.?
28 Go to commentsJames Lowe wouldn't get in any other 6N team. He's a great example of Farrell’s brilliance, and the Irish system. He is slow. His footwork is poor. But he fits perfectly in that Irish system, and has a superb impact. But put him in another team, and he'll look bang average.
6 Go to commentsCrusaders reached their heights through recruitment of North Island players, often leaving those NI teams bereft of key players. Example: Scott Barrett and Sam Whitelock robbed the Canes of their lineout and AB locks. For years the Canes have struggled at lock. This rabid recruitment was iniated by rule changes by a Crusader dominated NZR Head Office. Now this aggressive recruitment has back-fired, going after young inside back Hamilton Boys stars. They now have 4 Chiefs region 10s and not one with the requisite experience at Super level. Problems of their own making!
2 Go to commentsOver rated for a long time…exposed at scrum time too.
4 Go to comments“Firing me” should have been Gatland’s answer.
2 Go to commentsFinn Russell logic: “World” = 4 countries. Ireland may be at or near the top. FR’s bigger concern should be he and his fellow Scots (incl. the Bloemfontein ones) sliding back down to below top 10
42 Go to commentsMind games have begun. Ireland learned their lesson after saying they could beat England with 13 players or whatever. Still, if they win at Loftus, that would be impressive - final frontier etc.
58 Go to comments$950k for a Prop that isn’t fit enough to play 10 mins of rugby? Surely there is someone better to replace Big Mike with
4 Go to commentsFour Kiwis in that backline. A solid statement on the lack of invention, risk-taking and joy in the NH game; game of attrition and head- banging tedium. Longterm medical problems aplenty in the future!
6 Go to commentsGood article, I learnt quite a lot. A big sliding door moment was in the mid 00s when they rejected Steve Anderson's long term transformation and he wrote Ireland's strategy instead.
2 Go to commentsHi Dr Nick! I'm worried that I've started to enjoy watching England and have actually wanted them to win their last two games. What would you prescribe? On a more serious note, I've noticed that the standard of play in March is often better than early February. Do you think this is because of the weather or because the players have been together for longer?
28 Go to commentsMy question in all this brett is who is going to wear the consequences of these actions? Surely just getting the sack isn’t sufficient? A teenager working the till at woolies would probably get taken to court if they took $20 out of the till. You mean to tell me that someone can spend $2.6 million and get away with it? Where was it spent? What companies/people were the beneficiaries etc? How is it just being talked about as an ‘oopsie’ and we all just move on and not a matter of the court for gross negligence, fraud, take your pick…
22 Go to commentslove Manu too but England have relied on him coming back from injury for far too long and not sorted the position with someone else long term . It will be a blessing he has gone . Huge shame he was so injury prone . God speed Manu .
3 Go to commentsI agree with Ben Smith about Brett Cameron. The No. 6 position has to be a monster and a genuine lineout option, like Ollivon, Lawes (now Chessum), Du Toit, etc. The only player who fits that bill right now is Scott Barrett. A fit and fizzing Tuipolotu together with one of the young towers, Sam Darry or Josh Lord, would give Razor the freedom to play Barret at 6.
16 Go to comments