Gilpin: 'Making the game better isn't safety versus spectacle'
World Rugby CEO Alan Gilpin believes increasing the safety of the game is not at odds with increasing its entertainment value – and that both can be mutually inclusive rather exclusive.
The governing body recently held a ‘Shape of the Game’ conference – the second meeting of its kind aimed at improving the sport that they’ve hosted in the space of five months.
The inaugural meeting took place in London in November 2022 and resulted in new directives aimed at enhancing the speed and flow of the game, changes which have already seen an increase in ball in play in the elite game.
The sequel challenged leading figures in the sport – including players, coaches, match officials, medics, competition owners and fan-engagement experts – to think long-term as rugby looks to grow its audience share over the next decade on the road to Rugby World Cups in the USA.
“There’s a constant discussion about making the game better,” Gilpin told RugbyPass. “By ‘better’ we talk about safety and spectacle; spectacle being actually watching the game.
“Making the game better isn’t safety versus spectacle. We want to dial both up at the same time, and that has been the focus going forward.
“And it’s not just spectacle. It’s better for people watching, but it’s also better for people playing. It’s a broader topic than it was.
Shape of the Game II also considered feedback from leading social and digital platform providers, the wider entertainment industry, broadcasters and fans focusing on how to make the sport more accessible and understandable while emerging technology was explored from an officiating and welfare perspective.
“The fans who aren’t avid rugby fans, what barriers are there to them enjoying the game? We’re in an attention economy. We’re fighting for people’s attention, their time, their spend as fans. We’ve got to a game that captures the imagination more and more often, to do that.
“We’re trying to grow the game by making it more accessible, more relevant for more people. That played into the definition of the Shape of the Game.
“We had a first workshop that involved really broad stakeholders last November and got them in their respective groups: players, match officials, the unions through their CEOs. We focused on what are things in the short term we can change; short-term, because we have a moratorium on Law change in the year leading into a men’s World Cup.
“What used to be a four-year Law review cycle, we’ve all now agree that Law change is a constant evolution, not a four-year cycle.
“With the moratorium in mind, what are the short-term things we could do? The more recent workshop has been focused on the long-term things, beyond 2023, that we can do in terms of safety, spectacle and a better game to play.
“The short-term piece was focussed on the Law guidelines and Law directives; Shot clocks, speeding up certain aspects of play, match officials taking a slightly different stance on a certain area, scrum resets and so on.
“What we’ve seen in, albeit with Super Rugby just three rounds in, average ball in play time has increased; ball in flow – if we can call it that – up; scrum resets down. The Ireland-France game is quite rightly being held out as an example with 46 minutes of ball in play time, which I understand is the longest in Test rugby for five years.
“So those short terms are starting to work. How do we build on them in the longer term? Most of those things play into one simple fact: that the dead time in the game, whether you are playing it or watching it, makes it less enjoyable.
“Rugby as a sport is one that has a lot of moments where there is dead time. If that’s 90 seconds while someone is lining a conversion up, scrum resets or the lineout formation and the discussions that go on around it. The more we reduce that, the more the game is flowing, it’s more enjoyable to play and certainly more enjoyable to watch.”
World Rugby will take away the considerations and insights for further exploration and prioritise areas that can be implemented in the short term without changing law, while bringing longer-term actions through to the next law review cycle.
Participants (all representatives from World Rugby’s Professional Game, Women’s, Community and Professional Leagues Committees): International Rugby Players, International Rugby Match Officials, National Unions, Six Nations, SANZAAR, EPCR, URC, Premiership Rugby, LNR.
Comments on RugbyPass
Good to hear he would like to play the game at the highest level, I hadn’t been to sure how much of a motivator that was before now. Sadly he’s probably chosen the rugby club to go to. Try not to worry about all the input about how you should play rugby Joey and just try to emulate what you do on the league field and have fun. You’ll limit your game too much (well not really because he’s a standard athlete like SBW and he’ll still have enough) if you’re trying to make sure you can recycle the ball back etc. On the other hard, you can totally just try and recycle by looking to offload any and everywhere if you’re going to ground 😋
1 Go to commentsThis just proves that theres always a stat and a metric to use to justify your abilities and your success. Ben did it last week by creating an imaginary competition and now you did the same to counter his argument and espouse a new yardstick for success. Why not just use the current one and lets say the Boks have won 4 world cups making them the most successful world cup team. Outside of the world cup the All Blacks are the most successful team winning countless rugby championships and dominating the rankings with high win percentages. Over the last 4 years statistically the Irish are the best having the highest win rate and also having positive records against every tier 1 side. The most successful Northern team in the game has been England with a world cup title and the most six nations titles in history. The AB’s are the most dominant team in history with the highest win rate and 3 world cups. Lets not try to reinvent the wheel. Just be honest about the actual stats and what each team has been good at doing and that will be enough to define their level of success.
16 Go to commentsHow is 7’s played there? I’m surprised 10 or 11 man rugby hasn’t taken off. 7 just doesn’t fit the 15s dynamics (rules n field etc) but these other versions do.
7 Go to commentsPick Swinton at your peril A liability just like JWH from the Roosters Skelton ??? went missing at RWC
14 Go to commentsLike tennis, who have a ranking system, and I believe rugby too, just measure over each period preceding a world cup event who was the longest number one and that would be it. In tennis the number one player frequently is not the grand slam winner. I love and adore the All Blacks since the days of Ian Kirkpatrick when I was a kid in SA. And still do because they are the masters of running rugby and are gentleman on and off the field - in general. And in my opinion they have been the majority of the time the best rugby team in the world.
16 Go to commentsHaving overseas possessions in 2024 is absurd. These Frenchies should have to give the New Caledonians their freedom.
21 Go to commentsBell injured his foot didn’t he? Bring Tupou in he’ll deliver when it counts. Agree mostly but I would switch in the Reds number 8 Harry Wilson for Swinton and move Rob Valentini to 6 instead. Wilson is a clever player who reads the play, you can’t outmuscle the AB’s and Springboks, if you have any chance it’s by playing clever. Same goes for Paisami, he’s a little guy who doesn’t really trouble the likes of De Allende and Jordie Barrett. I’d rather play Carter Gordon at 12 and put Michael Lynagh’s boy at 10. That way you get a BMT type goalkicker at 10 and a playmaker at 12. Anyways, just my two cents as a Bok supporter.
14 Go to commentsThanks Brett, love your articles which are alway pertinent. It’s a difficult topic trying to have a panel adjudicating consistently penalties for red card issues. Many of the mitigating reasons raised are judged subjectively, hence the different outcomes. How to take away subjective opinions?
4 Go to commentsYes Sir! Surprising, just like Fraser would also have escaped sanction if he was a few inches lower, even if it was by accident that he missed! Has there really been talk about those sanctions or is this just sensational journalism? I stopped reading, so might have missed any notations.
4 Go to commentsAI is only as good as the information put in, the nuances of the sport, what you see out the corner of the eye, how you sum up in a split second the situation, yes the AI is a tool but will not help win games, more likely contribute to a loss, Rugby Players are not robots, all AI can do if offer a solution not the solution. AI will effect many sports, help train better golfers etc.
45 Go to commentsIt couldn’t have been Ryan Crotty. He wasn’t selected in either World Cup side - they chose Money Bill instead. And Money Bill only cared about himself, and that manager he had, not the team.
26 Go to commentsYawn 🥱 nobody would give a hoot about this new trophy. End of the day we just have to beat Ireland and NZ this year then they can finally shut up 🤐
16 Go to commentsTalking bout Ryan Crotty? Heard Crotty say in a interview once that SBW doesen't care about the team . He went on to say that whenever they lost a big game, SBW would be happy as if nothing happened, according to him someone who cares would look down.. Personally I think Crotty is in the wrong, not for feeling gutted but for expecting others 2 be like him… I have been a bad loser forever as it matters so much to me but good on you SBW for being able to see the bigger picture….
26 Go to commentsThis sounds like a WWE idea so Americans can also get excited about rugby, RUGBY NEEDS A INTERNATIONAL CALENDER .. The rugby Championship and Six Nations can be held at same time, top 3 of six nations and top 3 of Rugby championship (6 nations should include Georgia AND another qualifying country while Fiji, Japan and Samoa/Tonga qualifier should make out 6 Southern teams).. Scrap June internationals and year end tours. Have a Elite top six Cup and the Bottom 6 in a secondary comp….
16 Go to commentsThe rugby championship would be even stronger with Fiji in it… I know it doesen’t fit the long term plans of NZ or Aus but you are robbing a whole nation of being able to see their best players play for Fiji…. Every second player in NZ and AUS teams has Fijian surnames… shame on you!!! World rugby won’t step in either as France and England has now also joined in…. I guess where money is involved it will always be the poor countries missing out….
84 Go to commentsNo surprise there. How hard can it be to pick a ball off the ground and chuck it to a mate? 😂
2 Go to commentsSometimes people just like a moan mate!
4 Go to commentsexcellent idea ! rugby needs this 💪
16 Go to comments9 Brumbies! What a joke! The best performing team in Oz! Ditch Skelton for Swain or Neville. Ryan Lonergan ahead of McDermott any day! Best selection bolter is Toole … amazing player
14 Go to commentsI like this, but ultimately rugby already has enough trophies. Trying to make more games “consequential" might prove to be a fools errand, although this is a less bad idea than some others. Minor quibble with the title of the article; it isn’t very meaningful to say the boks are the unofficial world champions when it would be functionally impossible for the Raeburn trophy not to be held by the world champions. There’s a period of a few months every 4 years when there is no “unofficial” world champion, and the Raeburn trophy is held by the actual world champions.
16 Go to comments