'Common ground was found': Why Fiji jerseys omitted 'Vaccinate' message
For all the quality of their on-pitch performances against the All Blacks this Steinlager series, Fiji have nonetheless continued to face ongoing controversy around the topic of their jersey sponsorship.
Ahead of their first test against the All Blacks on 10th July, the Flying Fijian’s major sponsor, Fijian Airlines, had agreed to allow their prime advertising position on the front of the playing jerseys to be replaced with a message reading “Vaccinate Fiji”.
This was largely considered to be a move to help combat the impact COVID-19 has had in Fiji in recent times.
Indeed, Fiji head coach Vern Cotter in the lead up to the first test expressed the initial position of the squad as being one of support for the message to be advertised.
“Our Fijian rugby players … are honoured to carry forward a message that will help our people and our country emerge from the COVID crisis,” Cotter said.
When the side took the field for the first test in Dunedin however, it was in ‘clean’ jerseys, bearing no advertising at all.
When questioned as to why the sudden change had taken place, Cotter referenced the complexity of the issue and a lack of appropriate consultation with the players in the lead up to the match. Cotter also remained certain that a conclusion could be reached in time for the second test after further discussions with the players midweek.
In the week leading up to the second test on 17th July, it emerged that discussions were ongoing between the players and the Fiji Rugby Union in the hopes of finding a solution. Following these discussions, a successful conclusion appeared to have been reached by 15th July, when Fiji Rugby chief executive John O’Connor announced the team would wear jerseys displaying the “Vaccinate Fiji” message, albeit with a caveat for the second test.
Come the second test on Saturday evening in Hamilton however and the jerseys once more did not feature the vaccination message, rather simply sporting the normal Fiji Airways sponsor.
Asked post-match the reasons behind this second sudden change Cotter pointed to the difficult nuances surrounding the decision that faced his team.
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“Like I said last week, it’s a complex issue,” he said. “The major sponsor offered the spot to ‘Vaccinate Fiji’, but there were questions around whether or not that was a directive. [The situation] came back to being a choice.”
Cotter, who himself revealed his knowledge of the stance came just a day before the match, went on to state that the message’s core aim of awareness had arguably already been achieved in some capacity throughout the week.
“It was all about awareness,” said Cotter. “I think this week with everyday people talking about it, [the message] got aired quite well. I think the awareness worked … I think what everybody wanted was achieved … The space on the jersey went back to the major sponsor and everyone thought, ‘Perhaps the job’s been done, we’ll just put the major sponsor back on and move on’. That’s effectively what happened. It was the union, the CEO and board, and the sponsor.”
The financial impact on Fiji Airways was also touched upon by Cotter.
“You can understand that Fiji Airways are suffering a little bit because of COVID and the fact that there is no tourism and no activity for the airline,” he said. “Everybody’s aware of that, the players know they’re the major sponsor and that they’re hurting. This seemed to be the fair way of representing that major sponsor. I think common ground was found and hopefully everybody’s happy.”
Comments on RugbyPass
NZ 😭😭😭is certainly rivaling England for best whingers cup!😭😭😭 !!!
22 Go to commentsYup. New Zealand won 3 out of 10 world cups played. SA 4 out of 8 attempts 30 Vs 50 per cent.🤔🤔
22 Go to commentsShould've done this years ago. Change Saturday kick off times to around 11am. Up and off and back home before 3pm, limit travel time too. Allows players to actually do something else with their Saturday that's family oriented or being rugby fans they could ‘watch’ pro rugby. Increases crowds etc. How can anyone that enjoys grassroots and pro rugby have to choose between the two on Saturdays?
9 Go to commentsI bet he inspired those supporters just as much.
1 Go to commentsBen Smith Springboks living rent free in his head 😊😂
67 Go to commentsGood to hear he would like to play the game at the highest level, I hadn’t been to sure how much of a motivator that was before now. Sadly he’s probably chosen the rugby club to go to. Try not to worry about all the input about how you should play rugby Joey and just try to emulate what you do on the league field and have fun. You’ll limit your game too much (well not really because he’s a standard athlete like SBW and he’ll still have enough) if you’re trying to make sure you can recycle the ball back etc. On the other hard, you can totally just try and recycle by looking to offload any and everywhere if you’re going to ground 😋
1 Go to commentsThis just proves that theres always a stat and a metric to use to justify your abilities and your success. Ben did it last week by creating an imaginary competition and now you did the same to counter his argument and espouse a new yardstick for success. Why not just use the current one and lets say the Boks have won 4 world cups making them the most successful world cup team. Outside of the world cup the All Blacks are the most successful team winning countless rugby championships and dominating the rankings with high win percentages. Over the last 4 years statistically the Irish are the best having the highest win rate and also having positive records against every tier 1 side. The most successful Northern team in the game has been England with a world cup title and the most six nations titles in history. The AB’s are the most dominant team in history with the highest win rate and 3 world cups. Lets not try to reinvent the wheel. Just be honest about the actual stats and what each team has been good at doing and that will be enough to define their level of success.
22 Go to commentsHow is 7’s played there? I’m surprised 10 or 11 man rugby hasn’t taken off. 7 just doesn’t fit the 15s dynamics (rules n field etc) but these other versions do.
9 Go to commentsPick Swinton at your peril A liability just like JWH from the Roosters Skelton ??? went missing at RWC
14 Go to commentsLike tennis, who have a ranking system, and I believe rugby too, just measure over each period preceding a world cup event who was the longest number one and that would be it. In tennis the number one player frequently is not the grand slam winner. I love and adore the All Blacks since the days of Ian Kirkpatrick when I was a kid in SA. And still do because they are the masters of running rugby and are gentleman on and off the field - in general. And in my opinion they have been the majority of the time the best rugby team in the world.
22 Go to commentsHaving overseas possessions in 2024 is absurd. These Frenchies should have to give the New Caledonians their freedom.
21 Go to commentsBell injured his foot didn’t he? Bring Tupou in he’ll deliver when it counts. Agree mostly but I would switch in the Reds number 8 Harry Wilson for Swinton and move Rob Valentini to 6 instead. Wilson is a clever player who reads the play, you can’t outmuscle the AB’s and Springboks, if you have any chance it’s by playing clever. Same goes for Paisami, he’s a little guy who doesn’t really trouble the likes of De Allende and Jordie Barrett. I’d rather play Carter Gordon at 12 and put Michael Lynagh’s boy at 10. That way you get a BMT type goalkicker at 10 and a playmaker at 12. Anyways, just my two cents as a Bok supporter.
14 Go to commentsThanks Brett, love your articles which are alway pertinent. It’s a difficult topic trying to have a panel adjudicating consistently penalties for red card issues. Many of the mitigating reasons raised are judged subjectively, hence the different outcomes. How to take away subjective opinions?
9 Go to commentsYes Sir! Surprising, just like Fraser would also have escaped sanction if he was a few inches lower, even if it was by accident that he missed! Has there really been talk about those sanctions or is this just sensational journalism? I stopped reading, so might have missed any notations.
9 Go to commentsAI is only as good as the information put in, the nuances of the sport, what you see out the corner of the eye, how you sum up in a split second the situation, yes the AI is a tool but will not help win games, more likely contribute to a loss, Rugby Players are not robots, all AI can do if offer a solution not the solution. AI will effect many sports, help train better golfers etc.
45 Go to commentsIt couldn’t have been Ryan Crotty. He wasn’t selected in either World Cup side - they chose Money Bill instead. And Money Bill only cared about himself, and that manager he had, not the team.
28 Go to commentsYawn 🥱 nobody would give a hoot about this new trophy. End of the day we just have to beat Ireland and NZ this year then they can finally shut up 🤐
22 Go to commentsTalking bout Ryan Crotty? Heard Crotty say in a interview once that SBW doesen't care about the team . He went on to say that whenever they lost a big game, SBW would be happy as if nothing happened, according to him someone who cares would look down.. Personally I think Crotty is in the wrong, not for feeling gutted but for expecting others 2 be like him… I have been a bad loser forever as it matters so much to me but good on you SBW for being able to see the bigger picture….
28 Go to commentsThis sounds like a WWE idea so Americans can also get excited about rugby, RUGBY NEEDS A INTERNATIONAL CALENDER .. The rugby Championship and Six Nations can be held at same time, top 3 of six nations and top 3 of Rugby championship (6 nations should include Georgia AND another qualifying country while Fiji, Japan and Samoa/Tonga qualifier should make out 6 Southern teams).. Scrap June internationals and year end tours. Have a Elite top six Cup and the Bottom 6 in a secondary comp….
22 Go to commentsThe rugby championship would be even stronger with Fiji in it… I know it doesen’t fit the long term plans of NZ or Aus but you are robbing a whole nation of being able to see their best players play for Fiji…. Every second player in NZ and AUS teams has Fijian surnames… shame on you!!! World rugby won’t step in either as France and England has now also joined in…. I guess where money is involved it will always be the poor countries missing out….
90 Go to comments