Actually how successful was the Women's Rugby World Cup?
This weekend, a thrilling contest saw New Zealand overcome reigning champions England to win the Women’s World Cup. The climactic showpiece served as a fantastic finale to what many are calling the best edition of the tournament ever held. But just how successful was it? Let’s take a look:
Viewing figures:
One of the major barriers facing women’s sport has always been its accessibility. Hidden away on obscure channels or dedicated websites, only the most dedicated of sports fans could consider themselves regular viewers of women’s sport. That certainly wasn’t the case for this year’s tournament, with matches regularly being given high profile status on major television broadcasters.
Whilst information on viewing figures is not always easy to come by, a few major talking points arise. Reflecting the growth of the sport in general, records were constantly being smashed.
The Ireland v France pool decider reached a peak audience of 3.1 million in France, far surpassing the previous best of 2.5 million set by France vs Canada in 2014. This record was broken yet again, as 3.4 million French fans tuned in to see Les Bleus take on England. English viewers set their own record, with 2.6 million supporters tuning into ITV in a historic primetime slot to see the Red Roses take on the Black Ferns.
The audience for last night's Women's World Cup final on ITV peaked at 2.6m. Record numbers in this country.
— Nick Mullins (@andNickMullins) August 27, 2017
So should this be considered a success? It really depends on what metric you’re using. Given that the figures are getting bigger and bigger, arguably yes. Looking at the numbers in detail though means that it’s not quite as clear cut as all that.
In comparison to France’s 3.1 million for the semi-final, only 1.1 million tuned in across the channel. Whilst that’s nothing to be sniffed at, it does mean England have got some way to go in comparison with their Gallic counterparts.
Host nation Ireland’s broadcaster RTÉ announced figures of 322,000 for their clash with Japan, and whilst pool stage games are inevitably not going to attract the size of audience of the knockout rounds, it’s clear that there remain geographical differences in the game’s popularity.
Attendance:
Television is one thing, but what about those watching in the stands? At the start of the tournament, World Rugby chairman Bill Beaumont predicted attendance records being broken, and the pool stage games all sold out in Dublin. Unprecedented demand even led to an increase of venue capacity to 16,000 at the UCD bowl. However, the BBC puts the attendance figures for the opening rounds at “over 6,000”, and tickets were still available on the door for Saturday’s showpiece finale.
True attendance figures aren’t currently easily available so accurately assessing the popularity of the tournament is hard to do. The empty seats in some games likely have something to do with host nation Ireland’s early exit, but with World Rugby’s Leadership Forum declaring “record ticketing programmes”, evidently the higher ups are happy with how the tournament was received.
Quality:
Whilst off-field metrics are useful to some degree, it would be remiss not to take a look at the quality of rugby being played. This tournament has seen some fantastic encounters, with the semi-finals in particular showcasing just what these phenomenal athletes are capable of. A more objective statistical analysis reveals a few interesting facts about the tournament.
A total of 1,549 points and 247 tries were scored, indicating the attacking prowess on show. This free-scoring dropped dramatically in the later rounds of the tournament, with England’s semi-final clash with France seeing just two tries but 258 tackles. Only 20 penalties were scored through the entire tournament and not a single drop goal.
This indicates both that teams are preferring to keep the ball in hand and create opportunities for tries, but also that kicking skills are not necessarily as fully developed as other areas of the game. As a point of comparison, a whopping 227 penalties were scored in the 2015 men’s world cup, but only 271 tries. If you like your rugby open and high scoring, the women’s game is right up your street.
World Rugby produces a quantitative analysis report of its major tournaments (http://www.worldrugby.org/game-analysis?lang=en) so it will be worth keeping an eye out for the 2017 edition for a breakdown of things like handling errors, metres made and missed tackles in order to see the big picture of the state of the game. Unfortunately, no such report is available for the 2014 World Cup, but it will be interesting to see how this tournament compares to previous years and to the men’s’ game.
Uptake:
Another area which might take a little while to fully assess is the influence this tournament has on increasing the player base, amongst both women and men. It’s almost impossible to speculate at this moment just how influential the World Cup has been, but unprecedented media coverage and entertaining games have made the game more appealing than ever.
There's always time for a song ?before lifting your team's fifth Women's Rugby World Cup ? pic.twitter.com/TycQkwkEt6
— World Rugby (@WorldRugby) August 26, 2017
Unions are doing their best to capitalise on the success of the tournament and get more women in particular into the game. England’s RFU have started the Inner Warrior programme in order to encourage people to try out the sport , and given that they exceeded their target uptake by 73% way back in May it’s safe to say this tournament will be a huge boost to an already thriving project. High profile issues around professional contracts and the newly formed Premiership will no doubt affect perceptions of elite women’s rugby, but at a grassroots level it seems the game is looking stronger than ever.
Conclusion:
Whether you consider the tournament a success will depend largely on how you define it. But with future global superstars like Portia Woodman becoming household names, more people watching than ever before, fantastic matches, and strong legacy programmes the Women’s World Cup 2017 was everything you could hope for in a major sporting showcase.
Comments on RugbyPass
NZ 😭😭😭is certainly rivaling England for best whingers cup!😭😭😭 !!!
22 Go to commentsYup. New Zealand won 3 out of 10 world cups played. SA 4 out of 8 attempts 30 Vs 50 per cent.🤔🤔
22 Go to commentsShould've done this years ago. Change Saturday kick off times to around 11am. Up and off and back home before 3pm, limit travel time too. Allows players to actually do something else with their Saturday that's family oriented or being rugby fans they could ‘watch’ pro rugby. Increases crowds etc. How can anyone that enjoys grassroots and pro rugby have to choose between the two on Saturdays?
9 Go to commentsI bet he inspired those supporters just as much.
1 Go to commentsBen Smith Springboks living rent free in his head 😊😂
67 Go to commentsGood to hear he would like to play the game at the highest level, I hadn’t been to sure how much of a motivator that was before now. Sadly he’s probably chosen the rugby club to go to. Try not to worry about all the input about how you should play rugby Joey and just try to emulate what you do on the league field and have fun. You’ll limit your game too much (well not really because he’s a standard athlete like SBW and he’ll still have enough) if you’re trying to make sure you can recycle the ball back etc. On the other hard, you can totally just try and recycle by looking to offload any and everywhere if you’re going to ground 😋
1 Go to commentsThis just proves that theres always a stat and a metric to use to justify your abilities and your success. Ben did it last week by creating an imaginary competition and now you did the same to counter his argument and espouse a new yardstick for success. Why not just use the current one and lets say the Boks have won 4 world cups making them the most successful world cup team. Outside of the world cup the All Blacks are the most successful team winning countless rugby championships and dominating the rankings with high win percentages. Over the last 4 years statistically the Irish are the best having the highest win rate and also having positive records against every tier 1 side. The most successful Northern team in the game has been England with a world cup title and the most six nations titles in history. The AB’s are the most dominant team in history with the highest win rate and 3 world cups. Lets not try to reinvent the wheel. Just be honest about the actual stats and what each team has been good at doing and that will be enough to define their level of success.
22 Go to commentsHow is 7’s played there? I’m surprised 10 or 11 man rugby hasn’t taken off. 7 just doesn’t fit the 15s dynamics (rules n field etc) but these other versions do.
9 Go to commentsPick Swinton at your peril A liability just like JWH from the Roosters Skelton ??? went missing at RWC
14 Go to commentsLike tennis, who have a ranking system, and I believe rugby too, just measure over each period preceding a world cup event who was the longest number one and that would be it. In tennis the number one player frequently is not the grand slam winner. I love and adore the All Blacks since the days of Ian Kirkpatrick when I was a kid in SA. And still do because they are the masters of running rugby and are gentleman on and off the field - in general. And in my opinion they have been the majority of the time the best rugby team in the world.
22 Go to commentsHaving overseas possessions in 2024 is absurd. These Frenchies should have to give the New Caledonians their freedom.
21 Go to commentsBell injured his foot didn’t he? Bring Tupou in he’ll deliver when it counts. Agree mostly but I would switch in the Reds number 8 Harry Wilson for Swinton and move Rob Valentini to 6 instead. Wilson is a clever player who reads the play, you can’t outmuscle the AB’s and Springboks, if you have any chance it’s by playing clever. Same goes for Paisami, he’s a little guy who doesn’t really trouble the likes of De Allende and Jordie Barrett. I’d rather play Carter Gordon at 12 and put Michael Lynagh’s boy at 10. That way you get a BMT type goalkicker at 10 and a playmaker at 12. Anyways, just my two cents as a Bok supporter.
14 Go to commentsThanks Brett, love your articles which are alway pertinent. It’s a difficult topic trying to have a panel adjudicating consistently penalties for red card issues. Many of the mitigating reasons raised are judged subjectively, hence the different outcomes. How to take away subjective opinions?
9 Go to commentsYes Sir! Surprising, just like Fraser would also have escaped sanction if he was a few inches lower, even if it was by accident that he missed! Has there really been talk about those sanctions or is this just sensational journalism? I stopped reading, so might have missed any notations.
9 Go to commentsAI is only as good as the information put in, the nuances of the sport, what you see out the corner of the eye, how you sum up in a split second the situation, yes the AI is a tool but will not help win games, more likely contribute to a loss, Rugby Players are not robots, all AI can do if offer a solution not the solution. AI will effect many sports, help train better golfers etc.
45 Go to commentsIt couldn’t have been Ryan Crotty. He wasn’t selected in either World Cup side - they chose Money Bill instead. And Money Bill only cared about himself, and that manager he had, not the team.
28 Go to commentsYawn 🥱 nobody would give a hoot about this new trophy. End of the day we just have to beat Ireland and NZ this year then they can finally shut up 🤐
22 Go to commentsTalking bout Ryan Crotty? Heard Crotty say in a interview once that SBW doesen't care about the team . He went on to say that whenever they lost a big game, SBW would be happy as if nothing happened, according to him someone who cares would look down.. Personally I think Crotty is in the wrong, not for feeling gutted but for expecting others 2 be like him… I have been a bad loser forever as it matters so much to me but good on you SBW for being able to see the bigger picture….
28 Go to commentsThis sounds like a WWE idea so Americans can also get excited about rugby, RUGBY NEEDS A INTERNATIONAL CALENDER .. The rugby Championship and Six Nations can be held at same time, top 3 of six nations and top 3 of Rugby championship (6 nations should include Georgia AND another qualifying country while Fiji, Japan and Samoa/Tonga qualifier should make out 6 Southern teams).. Scrap June internationals and year end tours. Have a Elite top six Cup and the Bottom 6 in a secondary comp….
22 Go to commentsThe rugby championship would be even stronger with Fiji in it… I know it doesen’t fit the long term plans of NZ or Aus but you are robbing a whole nation of being able to see their best players play for Fiji…. Every second player in NZ and AUS teams has Fijian surnames… shame on you!!! World rugby won’t step in either as France and England has now also joined in…. I guess where money is involved it will always be the poor countries missing out….
90 Go to comments