'Is there a problem? Yes, there is. We are working on it'
The views and reports of a desolate Ellis Park is well documented, with the accompanying freak-outs. However, Ellis Park Stadium Managing Director Pieter Burger cried down the concerns about the barren venue.
Burger, speaking to @rugby365com in the wake of an article that highlighted the EPCR’s concerns over the state of affairs at the Johannesburg venue, revealed their approach and plans to increase the numbers and ensure it is a ‘safe’ place to visit.
He said the Lions, in one of their most prolific seasons in recent years, are “proactively” dealing with the challenges they are facing.
“Is there a problem? Yes, there is,” Burger told Rugby 365, adding: “We are working on it.”
The experienced senior executive, with a demonstrated history in business planning and operations management, revealed that in their Round One loss to the Stormers, the Lions attracted 8,700 spectators to the Doornfontein venue – more than the Bulls’ win over the Scarlets at Loftus Versfeld some 50-odd kilometres up the N1.
That early ‘promise’ – of increased crowds – quickly faded and in their last home game, just 2,500 spectators attended the Challenge Cup win over the Newcastle Falcons in mid-December.
The traditional December migration of South Africans to the coast may have contributed to the declining spectator numbers in Gauteng.
The Stormers – in Round Eight’s 26-20 win over the Bulls on December 23 and Round Nine’s 16-15 squeaker over the Sharks on December 30 – attracted 39,925 and 37,426 spectators respectively.
It is an ongoing post-COVID issue, with the Lions’ scratchy form the last few seasons also not helping.
The escalating crime rate – in inner-city Johannesburg, as well as the Ellis Park, Hillbrow and Berea precincts – is another major contributing factor.
In the 2022-23 URC season, the Lions attracted just 58,895 spectators to their nine home games – an average of 6,544 and a high of just 10,000.
It is just on 10 percent of their stadium capacity, the lowest of all the URC teams.
However, Burger assured Rugby 365 that they are not sitting idly by.
“The post-COVID era – with South Africa’s draconian lockdown regulations – has left a large chunk of the population in financial stress and much less expendable cash.
“South Africa’s lockdown was not only more brutal than the rest of the world, but also longer than many European countries,” Burger said.
“People got used to sitting in front of their televisions, spending time with family and socialising at home during games.
“There is an indication of an upswing in attendance this season, but it will not change dramatically overnight.
“It will take time,” said the EPS DM – revealing that even suit holders, which dropped from 5,000 pre-COVID to 2,000 are beginning to show an upswing.
“We aim to continue this upswing at a consistent level and get to an average of about 15,000 by the end of next season.”
It may sound low for a stadium with a 62,000 capacity, but certainly compares well to most European franchises where the URC average for last season was 2,200 (Zebre) to 8,400 (Edinburgh).
Teams that average above 10,000 for the entire URC season include Leinster (No.1 at 18,300), Stormers (16,800, No.2) and Sharks (15,700, No.3).
The socio-economic conditions in Johannesburg city centre and the surrounding suburbs are issues outside of the control of the stadium management.
However, Burger is adamant that while the trip to Ellis Park may not be appealing to all, once inside the stadium it is as safe, if not safer, than any stadium in South Africa.
He added that talks about a ‘precinct redevelopment plan’ are already underway – which include additional security cameras and police on horseback.
“We are working very closely with our security support staff and the city council to improve and increase the safety around the stadium,” he told Rugby 365. “We are working on improving those areas [Hillbrow and Berea] through which spectators must travel to reach the stadium.
“We are increasing the number of security personnel and [through the city council] the police to ensure spectators are unharmed before and [for a reasonable time] after the game are unharmed.
“We are also working on transport alternatives,” he said of the possibility of reviving the ‘park-and-ride’ bus systems.
However, moving away from Ellis Park is not an option.
Some of the ‘smaller’ domestic Currie Cup games could be played at smaller venues like Wits University’s Millpark stadium.
However, the participation agreements for international competitions like the URC, Challenge Cup and European Cup mean shifting those games to ‘club’ venues is not possible.
“It involves the requirements for media, broadcast, WiFi and other facilities – which must be of a ‘world-class’ standard,” Burger said.
“There are plans for the athletics stadium [the Lions’ training ground next to Ellis Park] to be upgraded to allow us to host [European] games there,” he said of a
project that will ensure a sub-10,000 crowd does not look too bad and is in line with European standards.
“We are working on a lot of plans to address the perception that it is ‘too dangerous’ to visit Ellis Park.”
They are guaranteed at least one sell-out game for 2024 – when the Springboks and the All Blacks meet at Ellis Park in a rematch of the World Cup Final, a Rugby Championship encounter on August 31.
Comments on RugbyPass
What a joke. Total joke and the pundits commentating, all of whom know a bit about the game, could barely disguise their contempt. Reaching for the card then pulling back when he realised a red card would carry further match suspensions is simply not his decision to make. A clear and obvious influence on the outcome of this match and indeed, the championship path.
2 Go to commentsI like the idea, in NZ the Ranfurly Shield and NPC coexist, both having their own bragging rights. The World Cup would be the pinnacle, but the competition and travels of these trophies would be interesting.
40 Go to commentsDon’t worry Sonny bill Williams leave that awkward situation about the curfew in the pass whoever it was it doesn’t matter its no big deal we back our All Blacks through the storm and the thunder until we see the Sun light again.
42 Go to commentsWho listens to this retard? He was a massive liability as a player but obviously a media sensation
42 Go to commentsI’m not surprised by such ‘virtue signalling’ by Sonny Boy. Butter wouldn’t melt in his mouth. He’s such a pious Islamic muppet, imo.
42 Go to commentsI’ve actually never heard of the guy (then I don’t watch League as it is boring). But if he is good enough.. then good luck to him. If not, well, he can always return to league.
2 Go to commentsIt is pretty clear that by almost any measure that NZ are a more successful rugby nation than South Africa. Quite aside from the distasteful events during the last RWC final. NZ lead SA in all significant measurements.
40 Go to commentsDickson went to his pocket for a card, saw who it was, changed his mind and spoke at length to TMO. One angle clearly shows Care diving over a Saints player to kill the ball. 1st yellow, reason given for not Red was player was falling backwards. He was only falling backwards after contact with Lawes. Graham try should have stood. Mitchell did not have both hands on the ball, ball went forward from a Saints boot dragging over it. 2 intentional knock-on's. One of which had an overlap on the outside. If Quins are happy to win by intentional foul play, then it does not say much for them. Would appear to be a bad day for Karl Dickson, also for the RFU in appointing a Ref who spent 8 years as a player at one of the clubs.
2 Go to commentsLet’s not forget about Ardie Savea just yet.
4 Go to commentsThe URC and the Euro Championscup can’t run at the same time, basically dilutes both competitions.
1 Go to comments“While Sotutu should start at No.8 for the All Blacks against England, but it’s only in that arena that he can prove just how good he really is.” And that my friends is where simply hasnt shone despite multiple opportunities. Even in this performance you can see what did him in in the test arena..he almost always still runs at the opposition almost ramrod upright making him easier to stop than it should be.
4 Go to commentsShould have been 0-0 and a message from SR CEO to both teams - “don’t worry about turning up next year”.
4 Go to commentsGreat work Owen Franks. A great of this team, scoring his first try for the Crusaders since 2010.He was beaming, justifiably. A fine win, he and the rest did the job up front.
1 Go to commentsDanny Care. Lang in die tand.
1 Go to commentsBig empty stadium does nothing for atmosphere but munster are playing well with solid performance
1 Go to commentsYes, Fiji can win the World Cup! With that belief plus their christian faith🙏 and hard work it is achievable. Great article. Ian Duncan Fiji resident 1981-84
2 Go to commentsInteresting comments about Touch. England’s hosting the Touch World Cup this year and the numbers have exploded since their last World Cup in 2019, something like 70% more teams and 40 nations taking part. And England Touch have made a big thing about how many universities are in their BUCS University Touch Championship as well as Sport England membership. Can only see this growing even more domestically as more people become aware of it
10 Go to comments“Cortez Ratima is light years ahead of anyone on current form, while TJ Perenara has also skyrocketed into contention following the unfortunate injury to the talented Cam Roigard.” At last some sanity. Hitherto so many pundits have been wittering on about Finlay Christie to the point one wondered if they were observing a FC in a parallel universe where the FC they saw wasnt just the mediocre Shayne Philpott project of Fosters hapless AB reign in the real world. Ratima, Perenara and Fakatava are the ONLY logical 9s for Razor now Roigard is crocked.
4 Go to commentsThis game was just as painful as the Hurricanes game. It was real fork-in-the-eye stuff.
4 Go to commentsNow if they could just fire the Crusaders ground PA guy who likes to play his dance music and just loves the sound of his own voice the entire game, even when play is going on. And I thought their brass band thing of a few years ago was bad.
5 Go to comments