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Saracens reveal new stadium and kit sponsor after 2020 split with Allianz

By Online Editors
Saracens and City IndexStoneX Launch

A year on from the peak of the salary cap scandal that preceded their split with Allianz and Saracens have revealed their new main sponsor. StoneX Financial Ltd has entered into a four-year partnership with Saracens and will become their stadium and shirt sponsor from January 2021 on.

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Allianz broke off their sponsorship of Saracens a year early in February 2020, ending an eight-year relationship with the north London club. Now, City Index, the London-based subsidiary of Gain Capital which was acquired by StoneX in July 2020, will be featured as lead partner on both the men’s and women’s kits.

Lucy Wray, Saracens CEO, said, “We are really excited to enter this new, long-term partnership with StoneX, one of the world’s leading financial groups. We share a commitment to excellence and innovation and we are looking forward to the start of a memorable journey with them. This is a major moment for the Saracens family. The partnership heralds a fresh start for the club after a hugely challenging year and having met some of the people at StoneX and City Index, I can safely say that they share our ambition and values.”

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In a joint statement, the company state: “The sponsorship deal with Saracens looks to solidify StoneX’s and City Index’s position at the forefront of capital markets and online trading, by teaming up with one of the most decorated sporting clubs on the continent. The partnership also sees an alignment of core values and culture of winning from both brands, which place a great emphasis on discipline and an unwavering commitment to achievement.”

Philip Smith, CEO of StoneX Financial Ltd, commented on the news, “I’m delighted to announce a long-standing partnership with Saracens as both the club and StoneX have a relentless drive to achieve excellence. For both organisations, the phrase ‘pounding the rock’ is ubiquitous and is one that both our traders and Saracens players can relate to. Hard work, patience and dedication to our clients is at the core of our value proposition as a global financial services organization. These values are shared by Saracens Rugby Club, and are exemplified by their high-performance culture and commitment to player welfare as well as their fan base. I’m excited to see how the partnership develops over the coming months and years.”

The partnership “is a significant vote of confidence in Saracens as professional rugby continues to face major challenges during the COVID-19 pandemic”, the club said.

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Jon 8 hours ago
Jake White: Are modern rugby players actually better?

This is the problem with conservative mindsets and phycology, and homogenous sports, everybody wants to be the same, use the i-win template. Athlete wise everyone has to have muscles and work at the gym to make themselves more likely to hold on that one tackle. Do those players even wonder if they are now more likely to be tackled by that player as a result of there “work”? Really though, too many questions, Jake. Is it better Jake? Yes, because you still have that rugby of ole that you talk about. Is it at the highest International level anymore? No, but you go to your club or checkout your representative side and still engage with that ‘beautiful game’. Could you also have a bit of that at the top if coaches encouraged there team to play and incentivized players like Damian McKenzie and Ange Capuozzo? Of course we could. Sadly Rugby doesn’t, or didn’t, really know what direction to go when professionalism came. Things like the state of northern pitches didn’t help. Over the last two or three decades I feel like I’ve been fortunate to have all that Jake wants. There was International quality Super Rugby to adore, then the next level below I could watch club mates, pulling 9 to 5s, take on the countries best in representative rugby. Rugby played with flair and not too much riding on the consequences. It was beautiful. That largely still exists today, but with the world of rugby not quite getting things right, the picture is now being painted in NZ that that level of rugby is not required in the “pathway” to Super Rugby or All Black rugby. You might wonder if NZR is right and the pathway shouldn’t include the ‘amateur’, but let me tell you, even though the NPC might be made up of people still having to pull 9-5s, we know these people still have dreams to get out of that, and aren’t likely to give them. They will be lost. That will put a real strain on the concept of whether “visceral thrill, derring-do and joyful abandon” type rugby will remain under the professional level here in NZ. I think at some point that can be eroded as well. If only wanting the best athlete’s at the top level wasn’t enough to lose that, shutting off the next group, or level, or rugby players from easy access to express and showcase themselves certainly will. That all comes back around to the same question of professionalism in rugby and whether it got things right, and rugby is better now. Maybe the answer is turning into a “no”?

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j
john 11 hours ago
Will the Crusaders' decline spark a slow death for New Zealand rugby?

But here in Australia we were told Penney was another gun kiwi coach, for the Tahs…….and yet again it turned out the kiwi coach was completely useless. Another con job on Australian rugby. As was Robbie Deans, as was Dave Rennie. Both coaches dumped from NZ and promoted to Australia as our saviour. And the Tahs lap them up knowing they are second rate and knowing that under pressure when their short comings are exposed in Australia as well, that they will fall in below the largest most powerful province and choose second rate Tah players to save their jobs. As they do and exactly as Joe Schmidt will do. Gauranteed. Schmidt was dumped by NZ too. That’s why he went overseas. That why kiwi coaches take jobs in Australia, to try and prove they are not as bad as NZ thought they were. Then when they get found out they try and ingratiate themselves to NZ again by dragging Australian teams down with ridiculous selections and game plans. NZ rugby’s biggest problem is that it can’t yet transition from MCaw Cheatism. They just don’t know how to try and win on your merits. It is still always a contest to see how much cheating you can get away with. Without a cheating genius like McCaw, they are struggling. This I think is why my wise old mate in NZ thinks Robertson will struggle. The Crusaders are the nursery of McCaw Cheatism. Sean Fitzpatrick was probably the father of it. Robertson doesn’t know anything else but other countries have worked it out.

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FEATURE Will the Crusaders' decline spark a slow death for New Zealand rugby? Will the Crusaders' decline spark a slow death for New Zealand rugby?
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