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RFU teams up with Alzheimer’s Society to raise dementia awareness

By PA
(Photo by Warren Little/Getty Images)

The Rugby Football Union has teamed up with the Alzheimer’s Society in a bid to increase awareness of dementia.

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An Alzheimer’s Society information stand will be located in the Twickenham fan zone on Saturday for England’s Guinness Six Nations clash with Ireland as the RFU backs the charity’s Sport United Against Dementia campaign.

Alzheimer’s Society chief executive officer Kate Lee said: “Alzheimer’s Society is proud to be working alongside the RFU to reach supporters who might be worried about dementia, but are unsure where to turn.

“We hope fans will drop into our stand at Twickenham to chat about any of their concerns. Thousands of people are living with undiagnosed dementia, unsure of the symptoms and too afraid to visit a GP.

“Getting a diagnosis can be daunting, but only then can you unlock the door to potential treatments, care and support.”

One in three people born in the UK today will develop dementia in their lifetime and by 2025 one million will be living with the condition, the charity says.

RFU chief executive Bill Sweeney said: “Dementia impacts so many individuals and their families and we’re pleased to be able to support the vital work of raising awareness, with the many thousands of people in the stadium as well as those watching at home.”

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Alzheimer’s Society funds research into whether elite rugby players show more early warnings signs of dementia than the general population and, if so, why.

The PREVENT:RFC study follows 50 former elite rugby players, including ex-England and forward Leicester Ben Kay, and is part of a wider study involving hundreds of people.

Kay added: “The Six Nations holds memories that are very close to my heart and it’s important to me, as an Alzheimer’s Society sport champion, to help raise awareness of this devastating condition.”

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Roger 5 hours ago
Why the Wallabies won't be following the Springboks' rush defence under Schmidt

You forget this is Rassie Erasmus who is still holding the Springbok keys. Even with Felix Jones orchestrating a really tight RWC SF last year. It still wasn't enough to get England past their particular Springbok Monkey in world cups. The reason is FJ was going off of what they did in 2019 not necessarily adapting to current Springboks. So yes, Australia can get passed England because let's be honest, England have a one track strategy, Springboks do not. Even with rush defense I wouldn't be surprised if Rassie continually tweaks it. Also bear in mind Rassie is happy to sacrifice a few mid year and inter World Cup matches to pin point how opposition plays and how to again tweak strategies to get his Springboks in peak performance for the next World Cup. As much as most teams like to win games in front of them and try to win everything, Rassie always makes sure to learn and train for the greatest showdown International Rugby has to offer. Tbh, most people remember World Cup wins and ignore intermediate losses as a result but will remember also WC losses, Ireland, even if they won games in the interim. So even if games are won against the Springboks, it's likely Rassie is just getting a feel for how opposition is moving and adapt accordingly…in time. For Rassie, a loss is never a loss because he uses it as a chance to learn and improve. Sometimes during a game, again like the England match in last year's Semi Final.

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