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Northampton Saints chief executive Mark Darbon has revealed that the Gallagher Premiership outfit will “evolve” their current crest to reflect the identity of the club.
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In a statement on Monday, Darbon said that research among the club fanbase showed that the current crest “is difficult to recall, does not scale well digitally, and also does not adequately showcase Northampton’s core Black, Green and Gold colour.”
On top of that, Darbon added that the crest, designed in the 1950s, does not reference the Saints’ unique history.
More details on the new crest will be unveiled in the summer, but it will honour the club’s past, “whilst looking ahead to the future.”
The statement reads: “Our research identified that Saints’ current crest is difficult to recall, does not scale well digitally, and also does not adequately showcase Northampton’s core Black, Green and Gold colours – which three-quarters of supporters told us was the most-important part of the Club’s overall identity.
“Moreover, while the current crest of course has heritage through use (it has been stitched on our playing kit since 1984), when it was designed in the 1950s by a group of students at Northampton Technical College as an adaptation of the Town’s coat of arms, it was done so without any reference to the unique history of the Club itself.
“With all this research in mind, the Club’s Board have made a decision to undertake some work to evolve our crest. We will do so with our research in mind and alongside a specialist external agency, Jard Design.
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“There is a shared belief that we must look forward to ensure the continued relevance, appeal and sustainability of this brilliant Club. We believe we can create a crest which truly reflects the identity of Northampton Saints – honouring the Club’s past whilst looking ahead to the future.
“A significant number of people told us within our survey that they would be open to this change. However, we understand that this decision may be uncomfortable for some supporters who have long and powerful emotional relationships with our current crest. For many, it is the only crest they will have ever known.
“From the Club’s owners, board members, players, and staff, there is a lot of enthusiasm for this project and we’re excited to reveal more in the summer of 2024.”
The Saints are set to undergo plenty of change this summer, with stalwarts Lewis Ludlam and Courtney Lawes both set to leave Franklin’s Gardens.
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The Premiership leaders are in great shape to add to their history this season. Not only do they hold a seven point lead at the top of the league, but have a home Investec Champions Cup round of 16 clash with Munster in April.
Comments on RugbyPass
“Cortez Ratima is light years ahead of anyone on current form, while TJ Perenara has also skyrocketed into contention following the unfortunate injury to the talented Cam Roigard.” At last some sanity. Hitherto so many pundits have been wittering on about Finlay Christie to the point one wondered if they were observing a FC in a parallel universe where the FC they saw wasnt just the mediocre Shayne Philpott project of Fosters hapless AB reign in the real world. Ratima, Perenara and Fakatava are the ONLY logical 9s for Razor now Roigard is crocked.
2 Go to commentsThis game was just as painful as the Hurricanes game. It was real fork-in-the-eye stuff.
2 Go to commentsNow if they could just fire the Crusaders ground PA guy who likes to play his dance music and just loves the sound of his own voice the entire game, even when play is going on. And I thought their brass band thing of a few years ago was bad.
5 Go to commentsUnfortunately when you lose by far the two form players this season in Roigard and Aumua, you're left replacing two game changing Tanks with a couple of pea-shooters. Which is also about the speed of TJs pass.
2 Go to commentsBit rich coming from the guy with zero loyalty to anyone or any team, including happily taking a players place in a league world cup squad because well, SBW wanted to play in it and thus an already named player got told he was no longer going. And airing stuff like this, which may or may not be true, doesn't exactly say you're a stand up guy either SBW. Just looking to keep his name in lights as usual.
37 Go to commentsTamati Tua. …the Taniwha NPC midfielder. Ollie Sapsford, Hawkes Bay NPC midfielder…doing well
2 Go to commentsFiji deserve to be in the rugby championship, fans love seeing the Fijian national team play, the Fijian Drua is a wonderful idea but the players can still be stolen to play for NZ and AUS…
1 Go to commentsThe first concern for this afternoon are wheather forecast…
1 Go to commentsWhy cant I watch Rugby games please?
1 Go to commentsBeautiful shot from Finau, end of story. Gutted for Shaun Stevenson though.
4 Go to commentsThe Chiefs definitely didn’t win ugly. They had the superior scrum, a dominant lineout, and their defence was excellent once the Waratahs scored their two tries (thanks to some lucky refereeing calls mind you). They put pressure on the Waratahs lineout throughout the game, and the mind boggles as to why the referee did not award a yellow card or a penalty try against the Waratahs for repeated scrum infringements on their own try line before Narawa’s first try. And the Chiefs were slick with their passing and running angles on attack. It was a dominant performance all round, even with many questionable refereeing decisions.
1 Go to commentsWasnt late. Ref 2 assistants andTMO all saw it so who are you to say it was?
4 Go to commentsAre the Brumbies playing the Blues twice in a row?
4 Go to commentsBig difference from the Saders. Forwards really muscled up and laid a solid platform. Scooter brought some steel and I liked the loosie combination. Newell has been rather disappointing this season but stepped up big time - happy also to see Franks dot down. He should do that more often! Reihana had a good game and there seems to be more flair and invention with him in the saddle. McNicoll plays well from the back and is reliable plus inventive when he joins the line. Keep it up chaps!
5 Go to comments🤦♂️🤣 who cares who’s the best . All I know is the All Blacks have the star coach but have few star players now …
33 Go to commentsJe suis sûr que Farrell est impatient de jouer avec Lopez et Machenaud et d’être entraîné par Collazo… 🤭
1 Go to commentsAn on field red (aka a full red) in SRP must surely carry a bigger suspension than a red card given by the bunker as that carries a 20 minute team punishment. Had Damon Murphy abdicated his responsibility as a ref and issued both Drua players a yellow, which would have been upgraded to a 20 minute red by the bunker, that would have killed Australia and New Zealand’s push for the 20 minute red to be trialled globally from July this year.
11 Go to commentsEver so often you all post a Danny Care story that isn’t the announcement that he has finally re-signed for one more, victory tour season at Quins and I’m just like, “well you fooled me again!” My absolute favorite player ever, we need to make his final year at the Stoop (and Twickers) official already. I know he supposedly snubbed France but I won’t feel better until he signs.
1 Go to commentslate hit what late hit it wasn’t at all late and can clearly see he was committed before the tackle
4 Go to commentsChristian Lio -Willies 2 try perfomance was a standout. As was captain Scott Barrett. Up front was where the boys won it.They are a great team and players. Fantastic Crusaders , you can keep going.
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