1
CEO Sweeney set to start tackling busy RFU in-tray on Thursday
Bill Sweeney will begin his role as the Rugby Football Union’s new chief executive on Thursday. It was revealed in February that Sweeney is to replace Steve Brown, who announced his shock resignation late last year, and has since been negotiating his release from his post at the British Olympic Association.
ADVERTISEMENT
The RFU has confirmed that he officially starts this week and his arrival will mean Nigel Melville, acting chief executive since Brown’s departure, will resume as Twickenham’s director of professional rugby.
A number of pressing concerns face Sweeney, among them clarifying the future of Eddie Jones and overseeing a succession plan for the eventual departure of England’s head coach.
Melville is responsible for identifying and recruiting Jones’ replacement but the process is shrouded in confusion as this autumn’s World Cup looms.
Every bit as pressing are the RFU’s financial difficulties that have forced 62 redundancies and dealing with the Gallagher Premiership clubs, who have been emboldened by an injection of funds from private equity.
BREAKING | Bill Sweeney appointed as new CEO of the RFU 🌹
Full story: https://t.co/l29S3FgrcL pic.twitter.com/K6XdF00k68
— England Rugby (@EnglandRugby) February 19, 2019
It was November when Brown quite after just 15 months in the role. The union had faced challenging financial times during his brief tenure, with the RFU posting losses of £30.9million for the last financial year.
There was also talk of reducing the match fees paid to England players, whilst the renovation of the East Stand at Twickenham, which was completed last year, ended up £26m over budget, at a total cost of close to £80m.
ADVERTISEMENT
Sweeney had been at the BOA since 2013, after leaving his role as head of global business development at Puma. His role at the BOA saw him oversee sporting, commercial, brand and communications departments, as well as being in overall charge of the BOA’s preparation for the summer and winter Olympics.
Speaking on the hire in February, RFU chairman Andy Cosslett said: “We’re delighted to announce Bill’s appointment as CEO. He brings a rare combination of experience from the worlds of blue chip business and elite sport and has a tremendous track record in both. His passion for the game is deep rooted and this will stand him in very good stead.”
WATCH: Part four of The Academy, the RugbyPass documentary series on Leicester Tigers
Comments on RugbyPass
In football, teams get fined and sometimes docked points for deliberately fielding weakened teams yet Leinster can pretty much do as they please with no comebacks. Could it be because Ireland run the URC? Could it be that Ireland run the ERC? Whichever it is, it stinks!!
5 Go to commentsIreland are only the People’s Champions in Irish eyes. The rest of the world do not care for them very much because of attitudes of people like Gordon, Ferris, Best, Jackman…I could go on!!
3 Go to commentsNot sure how Karl Dickson can ever ref a Quins game, he played for the club for 8 years as understudy to Care and is still close friends with half the team
3 Go to commentsAre bookies taking bets on how many times Vunipola's eventual statement will use the term “elders"? My money is on at least 4 times.
4 Go to commentsSo Ireland will be tired, despite having the most rested test squad in the world. They only play tests, champions cup and urc play off games ffs! Case in point; Leinster sent a B squad to SA for their last two games while their first xv rested up and trained at their leisure for the sf vs Saints at the so called ‘neutral venue’ of Croke Park. So tired? Do me a favour… And as for “people’s champions”? Seriously??? Outside of Ireland they are respected for their ability to win 6N. And of course plenty of inconsequential test friendlies without any real pressure. WC ko games when the pressure is white hot? Not so much…
3 Go to commentsSurprising how standing down or benching a player can do wonders for their motivation. Several players this week in that category.
1 Go to commentsHaha lads lads lads, that’s how you have a holiday In Majorca
4 Go to commentshit on Lynagh was defo late and card-worthy. The other 2 are bang on OK. Hurts you at Test level if youre timing is off and the nostrils are flared. Jerry C knew when to lean in on one, Finau just needs to keep his discipline and head straight.
5 Go to commentsSlade was exceptional against Gloucester. Not only was he doing the classic Slade stuff of running amazing lines and timing passes to perfection to put his wingers into space, he was kicking goals, flying off the line smashing people and crashing into rucks like a flanker… his hair even looked on point. 😍
1 Go to commentsThat’s really sad, hope everyone involved is ok. At least he had pants on.
4 Go to commentsTo be fair it was nowhere bear the Leinster first team (for which, btw, Leinster copped nothing like the outrage that Jake White did for sending a rotated team to the UK). But it’s fun to watch the Stormers doing their thing. They are attracting big, diverse crowds of young fans, and deservedly so. Great to see.
1 Go to commentsIt might be legal but he’s sailing pretty close to the wind. Not a lot needs to go wrong for Finau to end up in the bin. Was it late? Not quite, but borderline. High? A couple of CM within the laws, no room for error with that one. Did he wrap the arms? There was a token effort to wrap one arm, the intent was clearly to hit with the shoulder. So yeah, it’s legal, just. But as we all know, a very slight change in the dynamics could easily have him seeing red. Hopefully not when it really matters.
5 Go to commentsCan we also show some love for Tane Edmed’s fantastic draw and pass? Put his body on the line and committed the defender before letting go of that pass. Flawless skill.
5 Go to commentsYou forget this is Rassie Erasmus who is still holding the Springbok keys. Even with Felix Jones orchestrating a really tight RWC SF last year. It still wasn't enough to get England past their particular Springbok Monkey in world cups. The reason is FJ was going off of what they did in 2019 not necessarily adapting to current Springboks. So yes, Australia can get passed England because let's be honest, England have a one track strategy, Springboks do not. Even with rush defense I wouldn't be surprised if Rassie continually tweaks it. Also bear in mind Rassie is happy to sacrifice a few mid year and inter World Cup matches to pin point how opposition plays and how to again tweak strategies to get his Springboks in peak performance for the next World Cup. As much as most teams like to win games in front of them and try to win everything, Rassie always makes sure to learn and train for the greatest showdown International Rugby has to offer. Tbh, most people remember World Cup wins and ignore intermediate losses as a result but will remember also WC losses, Ireland, even if they won games in the interim. So even if games are won against the Springboks, it's likely Rassie is just getting a feel for how opposition is moving and adapt accordingly…in time. For Rassie, a loss is never a loss because he uses it as a chance to learn and improve. Sometimes during a game, again like the England match in last year's Semi Final.
7 Go to commentsDanny don't care. He pretends to care but he don't. He says all this stuff to justify his reasoning but no one can claim that legitimately. He knew exactly what he was doing and wondered if his old team mate would overlook it, which he did. Ref has got to be sidelined or properly trained. It's one thing for refs to move up the ranks but if it was me I would require refs to either have played in different clubs or not at all having the temptation to bias in high stakes games like this. This has got to be stamped out. But then again World Rugby is so destroying the game of rugby in an attempt to be more “safe” and “concussion free”. What they are doing is making it more infuriating for the fans and more difficult for the refs to officiate evenly and consistently. It's fast become Australian Rules football. If guys don't want concussions, they should have played chess. Stop complaining you oldies of the game. When they played the game was vastly heavier hitting than it is now but of course they can't see that.
3 Go to commentsJa, why do Bulls get flack for not bringing their best but Leinster never bring their best and it goes “unnoticed”?
5 Go to commentsIt’ll be very interesting to see how Razor’s AB’s handle the new England rush D. It’s basically the Bok recipe they copied, so if England goes well then we know most likely the Boks will go well too. If England cops a hiding then we’ll have to study and adapt.
7 Go to commentsTypical trait of an australian is to moan. Goes well with there lack of humbleness as evident by the Reds bench on the weekend.
5 Go to commentsSBW’s bro’town commentary and lazy default to hyperbole should be ignored, a technical analyst he is not. Sotutu is a good player when games get goosey loosey, high skill set that fans of Zinzan recall with starry eyes. But you need power and mongrel at no8 in the Test arena and Sotutu gets found wanting there, much like Akira Ioane. No8’s like Zinzan and Ardie have bucketloads of mongrel and power and tenacity which allow the skill sets to flourish.
12 Go to commentsAn inside pass to attacker on the angle can make a drift defence look lead footed. Relies on fleet footed forward/s to get across from the breakdown. An argument for the smaller faster 7 perhaps?
7 Go to comments