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British & Irish Lions strike landmark deal with Premiership and URC for 2025
The British & Irish Lions have announced a new strategic partnership with Premiership Rugby and the United Rugby Championship ahead of the tour of Australia in 2025 to help make it the “greatest Lions tour ever.”
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The deal will ensure all selected Lions players from both leagues are available for all pre-tour activities, in what Premiership Rugby CEO Simon Massie-Taylor has described as “best possible preparation time in history.”
This comes after various players from the Gallagher Premiership, as well as the Top 14 and Championship, were unavailable for preparations for the 2021 tour due to club commitments, with a contingent of Exeter Chiefs players missing the match against Japan at Murrayfield due to the Premiership final being on the same day.
The partnership will also see the a collaborative approach to digital content, events and key announcements, which British & Irish Lions CEO Ben Calveley says will benefit all parties involved.
“We are thrilled to be working in partnership with Premiership Rugby and United Rugby Championship and want to thank them for their support in reaching this landmark agreement,” Calveley said.
“Our relationship with the clubs, who are the guardians of all potential Lions, is critical to any success we have, and we are committed to working with Premiership Rugby and United Rugby Championship in a spirit of collaboration.
“It is crucial that this agreement benefits not just The British & Irish Lions but also Premiership Rugby and United Rugby Championship. Our ambition is to make 2025 the greatest Lions Tour ever and we believe the opportunities for collaboration across marketing, promotional and wider activity will add significant value to all organisations.”
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As it stands, the Lions’ first match in 2025 will be against the Western Force in Perth on June 28, followed by matches against the Reds, Waratahs, Brumbies and an invitational Australia and New Zealand side. The three-match Test series will begin on July 19 in Brisbane, with a match against the Rebels between the first and second Tests.
Neither the Wallabies nor the Lions have a head coach currently after Eddie Jones resigned from his post in charge of Australia after the World Cup and Warren Gatland – coach of the last three Lions tours – ruled himself out of contention last month.
Looking ahead to the tour, Chairperson of The British & Irish Lions Board Ieuan Evans said: “The 2025 Tour to Australia is one of the most eagerly anticipated tours in history. As we reflect on recent challenges in our game, including the pandemic and its impact on rugby, now is a crucial time to demonstrate our unity and ability to collaborate in order to showcase the best of what our game has to offer.
“Australia in 2025 represents a significant opportunity to claim our first Lions Series win since 2013 and as with any Lions tour, it will be difficult. To achieve our ambition of success on the pitch, we need our very best players, and this partnership is crucial to this.”
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Both Massie-Taylor and URC CEO Martin Anayi have welcomed this partnership, with Anayi saying it will help “grab the attention of the wider sporting audience.”
“Throughout the professional era our league has been home to an extraordinary number of British & Irish Lions and we are always proud to give our players the best chance of pulling on that famous red jersey,” he said.
“For every tour in the professional era our league has always supported the Lions and their touring schedule because their continued success will always help grow interest in our sport.
“The upcoming British & Irish Lions Tour will see new levels of collaboration between all of our organisations to celebrate what is a landmark moment in the rugby calendar. It is a valuable opportunity to really grab the attention of the wider sporting audience while also bringing our most dedicated fans closer to the stories of their heroes than ever before.
“We look forward to the tour to Australia in 2025 and watching players from the United Rugby Championship excel in the colours of The British & Irish Lions.”
Massie-Taylor said: “We know how much The British & Irish Lions means to our players, our clubs and our fans. And we are incredibly excited about this new landmark partnership and the opportunity to work in true collaboration with the Lions ahead of their tour to Australia in 2025.
“Everyone at Premiership Rugby understands how crucial it is to work closely with all stakeholders for the game to continue to thrive and grow. And giving our players and The British & Irish Lions the best possible preparation time in history is vital for both the Lions and Premiership Rugby as we support each other on and off the pitch.
“As a league, we are also looking forward to combining with the Lions to create some new and exciting content to promote the Tour, our players and clubs.
“We are now looking forward to seeing as many Premiership Rugby players as possible competing for a Test jersey and hopefully experience being on a winning tour.”
Comments on RugbyPass
Wouldn’t be a bad move if Ireland pulled into SA with a young side. Particularly in Pretoria. Invaluable experience getting thumped in the bosveld.
49 Go to commentsIreland. The Princess Diana of Rugby. I never cheered so much for a team as i did for the All Blacks in that QF.
49 Go to commentsWill be great to see the Leinster first XV back in action again after their cotton wool time…
1 Go to commentsLooked up Grant Constable on google and reply was doppelgänger for Ben Smith
49 Go to commentsIt is so good that we now all get excited and debate who is best and emotionally get involved. We all back our teams which is great. Up until about 15-20 years ago, NZ was basically on its own, and then Saffa, Aussie and sometimes French and English were there. We now have at least 5-6 really top sides and another 4 who keep improving. This is so healthy. So we should not resort to rubbish comments and unhealthy debate, but rather all be chuffed that the product we watch is not competitive, exciting and often uncertain. It would be so good if World Rugger could find a way to align the rules to professional players as well as spectators. Live rugby games are SO boring as there is SO much down time as we wait for refs and TMOs and whoever else to look at every small event going back endless phases with the hope of eventually find a minute infringement to then decide cancel what was a wonderful try. This is the ultimate cork back in the bottle moment and feels like every balloon is always being popped. Come on- we must be better with the rules.
49 Go to comments“upon leaving said establishment I tripped over a stool knocking some bottles into the air and as I fell I accidently dislodged a police officer’s teaser who was passing by on an unrelated matter there by landing on said taser which caused it to discharge 50,000 watts into me. Out of shock I shouted Ireland are going to win the world cup. Upon waking up I apologised for the distress caused by my Ireland comment. The matter is closed. If you wish to pursue this matter may I remind you what I told Wayne Barnes when he sent me off. I AM A BIG ASS MAN”. Or was it “I AM A BIG ASS, MAN” or was it “I AM A BIG ASSMAN”?
1 Go to commentsThe only championship the Boks hold are: Great value for the incompetence of referees during the RWC Moaning endlessly and champions of spewing utterly ignorant 💩 at all times. Displaying the dangers of a third world education End of.
49 Go to commentsSouth Africa and Rassie do a phenomenal job of treating the 4 years in between World Cups as nothing more than a training exercise to build squad depth. The Six Nations money that keeps Irish rugby afloat is unfortunately too important to allow the same approach, and basic population size means we'll never get close to matching the depth of South Africa, England and France. That being said, Irish rugby is in a relatively good place and slowly improving inch by inch. If the other three provinces can pull the finger out and actually develop some players it'd be even better.
49 Go to commentsGood on Clarke for taking on the criticism and addressing his deficiencies, principally his laziness.
2 Go to comments“It is the people’s favourite against the actual favourite. It is the people’s champions against the actual champions. I’m joking, but it’s going to be a fantastic series.” Why did Darcy make that joke knowing it would be used as click bait? Why did RP headline it as a serious comment? Anyway, the tired comment isn’t very astute. SA players may have played more games etc. Darcy over estimated as a pundit.
49 Go to commentsNot sure Frisch will ever make the French team with Depoortère and Costes waiting in the wings to take over from Danty and Fickou.
1 Go to commentsThe Irish are tired and the Boks are old. The test series won't confirm who is best in the world, it will confirm which team needs to pursue the task of rebuilding with the most urgency.
49 Go to commentsGrant, the first time I have seen an article written by you. Maybe I have missed your previous stuff. These days all professional players effectively play a common season so all top players are equally tired, or rested. That is the job of the coaching ticket to build squad depth and juggle resources so players are ‘ fresh’ when the big games come. Possibly Ireland are less inclined to juggle squad compared to Rassie, who is prepared to take the risk to rest players as well as build depth throughout the year so come WC he has a full squad, experienced and rested enough to win 7 games. After all, to win WC you need to get through the tournament and then win the final big 3 games. Ireland should try and build a bit so come final 3 they are ready. So far only played final 1(QF). I am so looking forward to the Irish tour. Hopefully Rassie has enough time to align his guys, as he draws them from across the globe, and not from 2 sides locally( eg Leinster, Munster). No excuses, going to be exciting.
49 Go to commentsIn football, teams get fined and sometimes docked points for deliberately fielding weakened teams yet Leinster can pretty much do as they please with no comebacks. Could it be because Ireland run the URC? Could it be that Ireland run the ERC? Whichever it is, it stinks!!
6 Go to commentsIreland are only the People’s Champions in Irish eyes. The rest of the world do not care for them very much because of attitudes of people like Gordon, Ferris, Best, Jackman…I could go on!!
49 Go to commentsNot sure how Karl Dickson can ever ref a Quins game, he played for the club for 8 years as understudy to Care and is still close friends with half the team
3 Go to commentsAre bookies taking bets on how many times Vunipola's eventual statement will use the term “elders"? My money is on at least 4 times.
4 Go to commentsSo Ireland will be tired, despite having the most rested test squad in the world. They only play tests, champions cup and urc play off games ffs! Case in point; Leinster sent a B squad to SA for their last two games while their first xv rested up and trained at their leisure for the sf vs Saints at the so called ‘neutral venue’ of Croke Park. So tired? Do me a favour… And as for “people’s champions”? Seriously??? Outside of Ireland they are respected for their ability to win 6N. And of course plenty of inconsequential test friendlies without any real pressure. WC ko games when the pressure is white hot? Not so much…
49 Go to commentsSurprising how standing down or benching a player can do wonders for their motivation. Several players this week in that category.
2 Go to commentsHaha lads lads lads, that’s how you have a holiday In Majorca
4 Go to comments