Ben Ryan defends radical new 'RugbyX' concept
Ben Ryan views RugbyX as a radical new format that is essential if a younger audience is to be attracted to a sport with an ageing supporter base.
The O2 will host the debut event on October 29 when England, Ireland, France, Argentina and the USA compete in men’s and women’s competitions, with tickets going on sale on Friday.
Smaller indoor pitches, teams consisting of five players and simplified rules are all designed to produce a faster game that will broaden rugby’s appeal to families and sponsors.
Ryan, the technical director of RugbyX and former coach of the Fiji sevens team – who won gold at the 2016 Olympics – believes it can have the same impact as Twenty20 did on cricket.
“We want it to be attractive to new supporters by being easy to understand,” Ryan told Press Association Sport.
“The demographic for rugby supporters is older now and that trend is continuing. We want a new age group of supporters to come in and then move into other parts of the game. With that will come different types of sponsors.
“We need to do what cricket did by bringing in Twenty20 to attract a younger generation.
“Whether we like it or not, young people want shorter, sharper and faster versions of things. It will be an entertainments package.
“We’re hoping it will be closer to an NBA game at Madison Square Garden rather than 80-minute XV-a-side rugby that is more about the game’s intricacies.
“Ten-minute games with music and entertainment and all the other stuff that will bring the game to life like live statistics for the fastest player, who runs the most, lowest heart rate etc are what kids want these days.
“Cricket is a great example. Purists will always enjoy a five-day Test match, which won’t disappear. But on top of that you have one-day and Twenty20 games.
“Shorter versions of games are coming in everywhere as other sports look for new fans.
“Rugby is the same marketplace and people have a number of things they can choose to see and do.”
Rather than seeing RugbyX as having the potential to eat into the supporter base for sevens, Ryan insists the formats will complement each other.
“Teams will mainly be international sevens players. Everything is aligned to the season plan, so it doesn’t clash with other rugby events, especially the World Sevens Series,” he said.
“It will supplement and significantly increase sevens players’ salaries – most of them aren’t paid much at all and like Olympic athletes, are on the bread line.
“We’re not looking to compete with sevens, we see it as an entry level event that will add to the sport.
“There’s always a risk with something new and people will think it’s a novelty. It’s up to us to convince people that it’s a product that will add value.”
Comments on RugbyPass
Big empty stadium does nothing for atmosphere but munster are playing well with solid performance
1 Go to commentsYes, Fiji can win the World Cup! With that belief plus their christian faith🙏 and hard work it is achievable. Great article. Ian Duncan Fiji resident 1981-84
2 Go to commentsInteresting comments about Touch. England’s hosting the Touch World Cup this year and the numbers have exploded since their last World Cup in 2019, something like 70% more teams and 40 nations taking part. And England Touch have made a big thing about how many universities are in their BUCS University Touch Championship as well as Sport England membership. Can only see this growing even more domestically as more people become aware of it
10 Go to comments“Cortez Ratima is light years ahead of anyone on current form, while TJ Perenara has also skyrocketed into contention following the unfortunate injury to the talented Cam Roigard.” At last some sanity. Hitherto so many pundits have been wittering on about Finlay Christie to the point one wondered if they were observing a FC in a parallel universe where the FC they saw wasnt just the mediocre Shayne Philpott project of Fosters hapless AB reign in the real world. Ratima, Perenara and Fakatava are the ONLY logical 9s for Razor now Roigard is crocked.
2 Go to commentsThis game was just as painful as the Hurricanes game. It was real fork-in-the-eye stuff.
2 Go to commentsNow if they could just fire the Crusaders ground PA guy who likes to play his dance music and just loves the sound of his own voice the entire game, even when play is going on. And I thought their brass band thing of a few years ago was bad.
5 Go to commentsUnfortunately when you lose by far the two form players this season in Roigard and Aumua, you're left replacing two game changing Tanks with a couple of pea-shooters. Which is also about the speed of TJs pass.
2 Go to commentsBit rich coming from the guy with zero loyalty to anyone or any team, including happily taking a players place in a league world cup squad because well, SBW wanted to play in it and thus an already named player got told he was no longer going. And airing stuff like this, which may or may not be true, doesn't exactly say you're a stand up guy either SBW. Just looking to keep his name in lights as usual.
38 Go to commentsTamati Tua. …the Taniwha NPC midfielder. Ollie Sapsford, Hawkes Bay NPC midfielder…doing well
2 Go to commentsFiji deserve to be in the rugby championship, fans love seeing the Fijian national team play, the Fijian Drua is a wonderful idea but the players can still be stolen to play for NZ and AUS…
2 Go to commentsThe first concern for this afternoon are wheather forecast…
1 Go to commentsWhy cant I watch Rugby games please?
1 Go to commentsBeautiful shot from Finau, end of story. Gutted for Shaun Stevenson though.
4 Go to commentsThe Chiefs definitely didn’t win ugly. They had the superior scrum, a dominant lineout, and their defence was excellent once the Waratahs scored their two tries (thanks to some lucky refereeing calls mind you). They put pressure on the Waratahs lineout throughout the game, and the mind boggles as to why the referee did not award a yellow card or a penalty try against the Waratahs for repeated scrum infringements on their own try line before Narawa’s first try. And the Chiefs were slick with their passing and running angles on attack. It was a dominant performance all round, even with many questionable refereeing decisions.
1 Go to commentsWasnt late. Ref 2 assistants andTMO all saw it so who are you to say it was?
4 Go to commentsAre the Brumbies playing the Blues twice in a row?
4 Go to commentsBig difference from the Saders. Forwards really muscled up and laid a solid platform. Scooter brought some steel and I liked the loosie combination. Newell has been rather disappointing this season but stepped up big time - happy also to see Franks dot down. He should do that more often! Reihana had a good game and there seems to be more flair and invention with him in the saddle. McNicoll plays well from the back and is reliable plus inventive when he joins the line. Keep it up chaps!
5 Go to comments🤦♂️🤣 who cares who’s the best . All I know is the All Blacks have the star coach but have few star players now …
34 Go to commentsJe suis sûr que Farrell est impatient de jouer avec Lopez et Machenaud et d’être entraîné par Collazo… 🤭
1 Go to commentsAn on field red (aka a full red) in SRP must surely carry a bigger suspension than a red card given by the bunker as that carries a 20 minute team punishment. Had Damon Murphy abdicated his responsibility as a ref and issued both Drua players a yellow, which would have been upgraded to a 20 minute red by the bunker, that would have killed Australia and New Zealand’s push for the 20 minute red to be trialled globally from July this year.
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