Giles Morgan Sports sponsorship leader Giles Morgan is one of the world’s leading and most respected international sports industry practitioners & key opinion formers, with 30 years of experience in the international marketing industry.
From 2005-2017, Giles was Global Head of Sponsorship for HSBC – creating and delivering one of the world’s largest sports sponsorship portfolios with over 180 events in 35 markets. Highlights included the world’s largest golf portfolio with tournaments in China, Brazil, USA, UAE, Singapore and UK and the creation of the HSBC World Rugby Sevens Series and sponsor of two British Lions Tours in 2009 & 2013.
A regular media contributor, he is a co-host of sports business podcasts, “Are You Not Being Entertained”.
Better late than never
Touring is key to the Lions' survival, so do fans want a waiting game or no game?