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'Development of women in rugby is the single greatest opportunity for our sport to grow in the next decade'
World Rugby chairman Bill Beaumont believes women’s rugby will be rugby’s next massive growth sector.
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Ahead of World Rugby Council convening in Dublin this Wednesday, Beaumont launched a new Women in Rugby brand identity and landmark global campaign ‘Try and Stop Us’. It is aimed at driving increased participation and engagement among fans, audiences, players and investors in the women’s game.
He said: “We firmly believe that the development of women in rugby is the single greatest opportunity for our sport to grow in the next decade, which is why we are proud to share our exciting new brand identity.
“Not only is women’s rugby experiencing unprecedented growth around the world but we are well on the way to realising our vision of a more equitable game for all through the implementation of our ambitious strategic women’s action plan, which is having a transformational effect on all areas of the game.
“From the highest levels of the sport’s governance to grassroots participation, we are wholly committed to driving gender-balance and ensuring that women have equal opportunities both on and off the field, driving increased involvement and engagement in the women’s game from fans, audiences, players and investors.”
Life will hurt sometimes. This game will give you strength.#TryAndStopUs #WomenInRugby
Start Rugby. Become Unstoppable. https://t.co/smZYTw71Ol pic.twitter.com/udDSiy1zH7
— World Rugby (@WorldRugby) May 21, 2019
The new global campaign is using the inspiring stories of 15 women and girls involved in rugby at all levels of the game from around the world to highlight the “unstoppable” message at the heart of the campaign.
They have challenged barriers to participation and demonstrated how rugby has empowered them to get where they are today, both on and off the pitch.
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World Rugby claim women’s rugby is one of sport’s great success stories, experiencing unprecedented growth around the world. Participation levels are at an all-time high with 2.7 million players globally – making up more than a quarter of the global playing population – and a 28 per cent increase in registered players since 2017.
Once you've started…you can't be stopped ?@WorldRugby have launched a brilliant new website to help grow participation and engagement in the women's game globally: https://t.co/PuM34HQFFE
? https://t.co/qbehv9kqr1 ? pic.twitter.com/LipExZ0cWd
— England Rugby (@EnglandRugby) May 21, 2019
They added that for the second year running, more young girls have got into rugby globally than boys and more than 40 per cent of rugby’s 400 million fanbase are female.
World Rugby chief executive Brett Gosper said: “By launching this unique brand identity and proposition we are demonstrating our unwavering commitment to growing participation and exposure for women’s rugby around the globe, a core strand of the women in rugby action plan.
“The campaign – Try and Stop Us – is a call to action designed to drive engagement with the women’s game by showcasing unstoppable women in rugby around the world. It focuses on celebrating the unique values of rugby and aligns with our overarching message, Rugby Builds Character.
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Good to see @WorldRugby making a quality impact in growing the Women’s game. Wonderful to be able to champion this campaign. pic.twitter.com/XP215AOjbX
— Rob Vickerman (@robvickerman) May 21, 2019
“We want to communicate to every female across that globe, that when you choose to start playing rugby, it has the power to make you unstoppable.”
World Rugby believe they are one of sport’s most inclusive organisations, highlighting how their council will convene on Wednesday in Ireland with 17 female members in position for the first time – the largest-ever representation of women on council – following the transformational governance reform introduced in 2017.
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Comments on RugbyPass
It might be legal but he’s sailing pretty close to the wind. Not a lot needs to go wrong for Finau to end up in the bin. Was it late? Not quite, but borderline. High? A couple of CM within the laws, no room for error with that one. Did he wrap the arms? There was a token effort to wrap one arm, the intent was clearly to hit with the shoulder. So yeah, it’s legal, just. But as we all know, a very slight change in the dynamics could easily have him seeing red. Hopefully not when it really matters.
4 Go to commentsCan we also show some love for Tane Edmed’s fantastic draw and pass? Put his body on the line and committed the defender before letting go of that pass. Flawless skill.
4 Go to commentsYou forget this is Rassie Erasmus who is still holding the Springbok keys. Even with Felix Jones orchestrating a really tight RWC SF last year. It still wasn't enough to get England past their particular Springbok Monkey in world cups. The reason is FJ was going off of what they did in 2019 not necessarily adapting to current Springboks. So yes, Australia can get passed England because let's be honest, England have a one track strategy, Springboks do not. Even with rush defense I wouldn't be surprised if Rassie continually tweaks it. Also bear in mind Rassie is happy to sacrifice a few mid year and inter World Cup matches to pin point how opposition plays and how to again tweak strategies to get his Springboks in peak performance for the next World Cup. As much as most teams like to win games in front of them and try to win everything, Rassie always makes sure to learn and train for the greatest showdown International Rugby has to offer. Tbh, most people remember World Cup wins and ignore intermediate losses as a result but will remember also WC losses, Ireland, even if they won games in the interim. So even if games are won against the Springboks, it's likely Rassie is just getting a feel for how opposition is moving and adapt accordingly…in time. For Rassie, a loss is never a loss because he uses it as a chance to learn and improve. Sometimes during a game, again like the England match in last year's Semi Final.
7 Go to commentsDanny don't care. He pretends to care but he don't. He says all this stuff to justify his reasoning but no one can claim that legitimately. He knew exactly what he was doing and wondered if his old team mate would overlook it, which he did. Ref has got to be sidelined or properly trained. It's one thing for refs to move up the ranks but if it was me I would require refs to either have played in different clubs or not at all having the temptation to bias in high stakes games like this. This has got to be stamped out. But then again World Rugby is so destroying the game of rugby in an attempt to be more “safe” and “concussion free”. What they are doing is making it more infuriating for the fans and more difficult for the refs to officiate evenly and consistently. It's fast become Australian Rules football. If guys don't want concussions, they should have played chess. Stop complaining you oldies of the game. When they played the game was vastly heavier hitting than it is now but of course they can't see that.
2 Go to commentsJa, why do Bulls get flack for not bringing their best but Leinster never bring their best and it goes “unnoticed”?
3 Go to commentsIt’ll be very interesting to see how Razor’s AB’s handle the new England rush D. It’s basically the Bok recipe they copied, so if England goes well then we know most likely the Boks will go well too. If England cops a hiding then we’ll have to study and adapt.
7 Go to commentsTypical trait of an australian is to moan. Goes well with there lack of humbleness as evident by the Reds bench on the weekend.
4 Go to commentsSBW’s bro’town commentary and lazy default to hyperbole should be ignored, a technical analyst he is not. Sotutu is a good player when games get goosey loosey, high skill set that fans of Zinzan recall with starry eyes. But you need power and mongrel at no8 in the Test arena and Sotutu gets found wanting there, much like Akira Ioane. No8’s like Zinzan and Ardie have bucketloads of mongrel and power and tenacity which allow the skill sets to flourish.
11 Go to commentsAn inside pass to attacker on the angle can make a drift defence look lead footed. Relies on fleet footed forward/s to get across from the breakdown. An argument for the smaller faster 7 perhaps?
7 Go to commentsSensational tackle. The reds one was late and rightly penalised. The other two were simultaneous with the pass. If nitpicking TMOs can’t find fault there clearly isn’t any.
4 Go to commentsBrumbies fully deserved their win on the back of their physicality and desire to control the ball. Xavier Numia, Asafo Aumua and Tyrel Lomax should be the ABs starting front row when we start our test schedule. They have “come of age” and have bested all they have faced as well as been dominant with ball in hand in making the gainline. With De Groot, Tamaiti Williams and Fletcher Newell backed up by Taukei'aho and Cody Taylor there's not an international front row that can trouble us. Can't wait to face the Boks over there, won't be no one point game this time.
7 Go to commentsKinda strange that he wasn’t with a premiership team or a higher level of rugby? Start playing late or something? With that kind of size and athleticism you’d think someone would have picked him up?
2 Go to commentsShows how much attitude matters. Last week the Brumbies got done, this week they dominated the tournament leaders, who were likely thinking they could cruise to victory.
7 Go to commentsA Turtle has more pace and leg drive than Owen Franks, so it’s a good thing he only had to run 90 metres for that try.
2 Go to commentsOh Tamati Tua was in the vastly over-rated Leon MacDonalds Blues system? Well, no wonder he was wasted, much like Emoni Narawa and Jacob Ratumaitavuki-Kneepkens under MacDonald. now look at them. Good thing Tua isn’t eligible, the Aussies latch on to any player who isn’t tied down.
7 Go to commentsMark Telea is a lot of things, but a defensive juggernaut has never been one of them. There will be far bigger tests in that regard for the youngster.
11 Go to commentsLove and respect to Fiji but not a chance outside of 7s
4 Go to commentsGood summation Ned. Agree the Canes were out-muscled for once (except at the scrum!) by a focused Brumbies outfit. Tua deserves consideration for higher honors after the way he humbled Jordie and the Canes defense. Thankfully, his lack of eligibility for Oz keeps him from Joe’s plans. While I also agree the injuries affected the Canes performance, some players seemed to lack focus and intensity for this match. Perhaps after the Blues demolished the Brumbies, they thought it was going to be easy? A good reminder that any slip up in preparation can have a big affect on the result. Brumbies deserved that win.
7 Go to commentsKarl Dixon should never have been appointed this fixture, absolute disgrace, He’s not much of a referee anyway, didn't have the balls to send his mate care off
5 Go to commentsBrilliant article! Harry of 8/9
7 Go to comments