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2024 New Zealand Super Rugby jerseys revealed
It’s out with the Adidas and in with the Classic Sportswear for New Zealand Super Rugby teams in 2024, and Wednesday provides fans with a first glimpse of their teams’ new look.
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After two decades of partnership and iconic jerseys, Adidas parts ways with Super Rugby having featured in every highlight and historic moment in recent Super Rugby memory.
It was the promise of easily produced themed kits, such as heritage jerseys, that helped seal the deal for Classic Sportswear in their bid to be the Super Rugby kit providers. Other major leagues around the world have profited and piqued fan engagement with similar themes.
Fans will have to wait and see what’s in store for alternative designs, but for now, the home and away kits are here.
Blues
The Blues have placed the Auckland skyline at the base of their 2024 kit, along with a jersey design structured around the four harbours of the region.
The Hokianga and Kaipara in the north, and the Manukau and Waitemata in the city.
“Through the centre of our Jersey, these four tides meet, mirroring the collision between the Tasman Sea and the Pacific Ocean at Cape Reinga, in the far north of Te Tai Tokerau.”
The collar and base also sport the colours of the region’s provincial unions.
The Blues also dropped a teaser for a throwback jersey which will be fully revealed on December 1st, with a nod to the 1997 kit.
97 in the house pic.twitter.com/xghVL6zq6L
— The Blues (@BluesRugbyTeam) November 22, 2023
Chiefs
The Chiefs were the last to the party in announcing their new kits and have revealed some changes, ditching the gradient while keeping the strong Maori design identity.
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“Featuring prominently is the Huia bird whose feathers were tapu for M?ori and worn by great Chiefs into battle. The presence of both male and female Huia signifies the unified approach and the collective mindset of the Chiefs Rugby Club teams.
“The k?whaiwhai (ornate swirls) depicted across the jersey represent the flow of the waterways throughout the region connecting the Chiefs with sponsors, members, players, clubs and supporters.
“The Huia are depicted looking inwards at the taniwha (the protector) and the beating heart of the Chief (the player) who wears the jersey.”
Hurricanes
Strong winds and Wellington are synonymous and the club have found a refreshed way to express that in 2024.
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Within the swirling pattern fans will find Maori and Pasifika designs, encompassing the identity of the region and its people.
“The Hurricanes and Hurricanes Poua see themselves as manifestations of the shifting winds and unstoppable force of a hurricane. Living extensions of T?whirim?tea and Hurutea-?-rangi, mighty atua (gods) of the winds.
“T?whirim?tea’s spirit and energy flow through each and every Hurricane. His power, ingenuity and relentlessness are the foundations of our style of rugby.”
Crusaders
The reigning champions have made the most dramatic changes to their aesthetic, opting for a striped jersey that is angled to represent the peaks of the Canterbury region.
“Weaved into our latest jersey design are six peaks and rivers, honouring our fans and players from across the upper South Island.”
For the Christchurch-based club, the new kit comes at an appropriate time as the famous red and black enters a new era, moving on from Scott Robertson and club legends Richie Mo’unga and Sam Whitelock.
“This year we look at the mountains from a new perspective, acknowledging a new chapter in Crusaders history. We look down the backbone, each mountain lifting us up and taking us to new heights.”
Highlanders
The Southernmost team in Super Rugby Pacific haven’t strayed far from tradition by any means with their kit for 2024, revealing the familiar deep blue as the base of their home kit, with gold and maroon also featured.
The major new addition is the Highlanders logo across the mid-section of each of their jerseys as a grip strip.
“You don’t wear your jersey, you wear your pride” was the theme of the release, as the club looks to their wild landscapes and resilient people as core characteristics to represent.
“Sweeping from the white-tipped mountains of the Southern Alps to the deep blue and green waters of the Pacific Ocean.
“Our colours, our passion, woven together to create a fabric of southern inspiration.”
Comments on RugbyPass
So if this ain’t the best Irish team ever then who exactly is? I don’t remember any other Irish team being this good & winning a series in the Land of the Long White Cloud. Yes I may rip them often for 8 X QF RWC exits & twice not even making it to the QF, but they’re a damn good team who many think can only improve, including me!
66 Go to commentsNot a squeek out of Leinster for weeks about this match. So quiet. The first team have been quitely building for this encounter under Nienaber’s direction. All fresh, all highly motivated. They are expecting a season’s best performance from Northhampton. They will match that. They will be fresher and apparently they will have 80,000 out of the 83,000 shouting for them. I do expect Northhampton to turn up big time. Not to be missed. On a tangent it is evident how the loss of a few Premiership teams has in some respect helped other Premiership teams and England. More quality over less teams makes the teams better, which has a knock on effect on England. Not the only factor contributing to England’s rise but one of them.
1 Go to commentsOur very own monster teddy bear Ox😍💪
17 Go to commentsThis is might be the most generalised, entitled, patronising, out-of-pocket cultural indictment on a group of people you’ll ever see on what is supposedly a sports publication. I can only assume the author is weak like a woman or homosexual. I’m feeling an incredible range of emotions but I am not quite sure how to express them. I might go beat up a hockey player - assuming that’s okay with Duane and the boys? 🙂
9 Go to commentsBest thing the Welsh clubs could do is apply to join Gallagher prem surely be more exciting matches for there support than they have now.
2 Go to commentsRugbyPass writers are useless! you guys should get a real job because you all suck at writing about rugby!!!
9 Go to commentslooking forward to RWC2027 …. Boks on mission impossible for the Three-in-a-row, ABs to prove they being on par, France wishing to crown the “DuPont-era”, Ireland knocking on the Semi-Door ….. until then we’ll probably have to deal with Weird Ben’s fantasy-RWC23 (fun fact is, the drivel always creates a flooding of comments) …..
221 Go to commentsBen Smith you really make some good points in this article, the Springboks were not close to perfect and good still beat the All Blacks, imagine if they were as good as they were against France what a hiding the All Blacks would have gotten… maybe another Twickenham drubbing
221 Go to commentsIt is a good argument to keep the Rebels for one more year but also isnt this just opening the door as well for keeping them beyond 2025. If they can create some sort of financial stability in the next year and if their performances lift as they have this season then how would RA even cull them after that? It might be the most cost effective decision at this stage and perhaps many people are guilty of keeping relationships going because of the cost to decouple but then again when does that ever work out well?
24 Go to commentsDear Ben Smith you are a genius! God please become the next all blacks coach that can take on the mighty BOKS. Your rugby acumen is second to none - imagine your dads sperm bounced as unfortunately as that oval ball did….we would not be blessed with your presence. Just as the all blacks were missing a man you too are missing a chromosome for 80% of your life, so your insights are not only profound but ring true from your own experiences. Just as the TMO interfered with citing an illegal pass I am sure your local authorities interfere with your illegal passes you make on women - How dare they!!! God forbid that rugby be officiated fairly. You are the right man for the job. Next all blacks coach is here ladies and gentlemen Miss Ben Smith (He/She/They/IT)
221 Go to commentsHuge engine this guy and great to see him back ..The amount of clean outs he does at the ruck are ridiculous !!
3 Go to commentsThe level of desperation in this article is just embarrassing.
221 Go to commentsSome silly trolling in the comments.
9 Go to commentsEverywhere you turn some irish journo is advocating Ireland as the greatest, reasoning that the wc is a 4 year cycle event so, they say wc doesn’t matter it’s the rugby in between that should account for the accolade. If there was no wc then some substance could be gained, however in my opinion the moment that defined Ireland’s fate against the abs was 37 phases of repeated head bashing against a brick wall. If a change in strategy or a tinker with the game plan was executed then things could've been vastly different. And to point a finger the let down was in the hands of the number 10.
66 Go to commentsI have heard it asked if RA is essentially one of the part owners and I suppose therefor should be on the other side of these two parties. If they purchased the rebels and guaranteed them, and are responsible enough they incur Rebels penalties, where is this line drawn? Seems rough to have to pay a penalty for something were your involvement sees you on the side of the conned party, the creditors. If the Rebels directors themselves have given the club their money, 6mil worth right, why aren’t they also listed as sitting with RA and the Tax office? And the legal threat was either way, new Rebels or defunct, I can’t see how RA assume the threat was less likely enough to warrant comment about it in this article. Surely RA ignore that and only worry about whether they can defend it or not, which they have reported as being comfortable with. So in effect wouldn’t it be more accurate to say there is no further legal threat (or worry) in denying the deal. Unless the directors have reneged on that. > Returns of a Japanese team or even Argentinean side, the Jaguares, were said to be on the cards, as were the ideas of standing up brand new teams in Hawaii or even Los Angeles – crazy ideas that seemingly forgot the time zone issues often cited as a turn-off for viewers when the competition contained teams from South Africa. Those timezones are great for SR and are what will probably be needed to unlock its future (cant see it remaining without _atleast _help from Aus), day games here are night games on the West Coast of america, were potential viewers triple, win win. With one of the best and easiest ways to unlock that being to play games or a host a team there. Less good the further across Aus you get though. Jaguares wouldn’t be the same Jaguares, but I still would think it’s better having them than keeping the Rebels. The other options aren’t really realistic 25’ options, no. From reading this authors last article I think if the new board can get the investment they seem to be confident in, you keeping them simply for the amount of money they’ll be investing in the game. Then ditch them later if they’re not good enough without such a high budget. Use them to get Jaguares reintergration stronger, with more key players on board, and have success drive success.
24 Go to commentsYeah, and ours is waaay bigger than yours. Just as you's get a semi…oh hold on that never happens
66 Go to commentsLove watching
1 Go to commentsThe Melbourne Rebels lineout is a complete disaster so not surprisingly a kiwi coach of the Wallabies hires the worst lineout coach in the country and a foreigner to boot. No surprises whatsoever here…….
6 Go to commentsThank your for wasting 2 minutes of my life Daniel. There is a useful message in there somewhere but your delivery sucks.
9 Go to commentsBen Smith, you are cry baby
221 Go to comments