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The RFU update on Twickenham redevelopment and rising ticket prices
The RFU are going through the “planning phases” for the scheduled redevelopment of Twickenham, with chief executive Bill Sweeney saying the stadium “needs upgrading”.
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Plans to redevelop Twickenham were revealed in February after the RFU rejected a proposal to make Wembley the home of England rugby, but Sweeney recently confirmed that any work will not start until 2027.
This is a move to make the 82,000-capacity stadium, originally built in 1909, “fit for purpose”.
“The stadium needs upgrading,” Sweeney said at the Impact ’25 launch on Tuesday.
“It has to be fit for purpose because it’s such an important revenue generator for us. There’s a stadium master planning steering group which reports into the RFU board. We’re going through all the planning phases and various different options but you won’t see development or work on the stadium until about 2027.”
Twickenham, and more specifically the cost to attend matches there, has been under the microscope recently after The Times reported that England’s clash with the All Blacks in November will see the RFU charge its highest-ever prices for a ticket outside of the World Cup.
While Sweeney said that this is something they are “conscious” of, he added that there is no immediate solution, and explained why these price rises have happened.
“On the one hand, it is market forces,” he said.
“Our own utility bill at Twickenham went from 2.5m to 7.2m in a year and that was unbudgeted. Costs are absolutely rocketing at the moment. We’re a business in the sense that we eventually have to deliver profit that we invest back in the game.
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“We take it very seriously, in terms of the level of ticket pricing. What you’re seeing there is a reflection of what’s happening other parts of society in having to increase your prices.
“It’s very easy to say ‘reduce your prices, make it more widely available and bring in a different demographic’. The way ticketing is structured within the RFU, it’s very difficult to influence that.
“Within the articles of association of the RFU, 51 percent of tickets are allocated to the clubs. Debentures account for 20%, 15% goes to the visiting team. 10% is for commercial partners, so you have a very small percentage that you can actually go to market with in order to change the demographic. It’s something we’re conscious of but there’s no immediate, obvious solution to that.
Comments on RugbyPass
I hope they didn’t pay Jones fee?
2 Go to commentsTo be fair, the teams he's had to put out are reminiscent of those available to Gatland during his horrible run at the Chiefs in late 2020. Anyway, he's only got a two year contract and Wellingtonian Tamati Ellison will be ready by then, as will a lot of talented youngsters (like the Chiefs Gatland blooded). The Crusaders are planning for the long term.
4 Go to commentsGreat to see more community spending leading to higher participation in the community. It's a long road but that's a good first step.
2 Go to commentsPoetic justice for trying to sell him to Australia as another kiwi saviour coach, not ! Deans was just as bad actually but McCaw and Carter covered up for him. That’s why they didn’t want him as All Black coach, even after Graeme Henry’s bumbling effort in 2007.
4 Go to commentsSACK HIM !
4 Go to commentsSafas are so triggered by Ireland. 3 consecutive losses, incl RWC. 8 losses out of last 12 Tests. Always excuses, of course, with Bok fans. Now Rassie with his “88%” nonsense, the Claytons Excuse is an embarrassment to Bok teams of the past when every test mattered. Their fickle mojo will be on edge for the Ireland tour. Have the referees been appointed yet ? They will need security. Have WR laid out strict guidelines for TMO’s and replays on the stadium screens ? Will the constant stoppages from Bok forwards for cramps and bootlaces be tolerated ? We’re not talking a dominant Springbok team here, they won the LOTTO Cup and they know it whether they admit it or not. The Disney doco has their fans positively fermenting internally, its going to be a nasty hangover if they get beaten on home soil. What will the excuses be then……
96 Go to commentsGreat role model.
2 Go to commentsOne significant tell, not a single Waratahs player stopped to whinge to the ref about Finau’s tackle. They got on with playing the game. Great tackle.
8 Go to commentsWouldn’t be a bad move if Ireland pulled into SA with a young side. Particularly in Pretoria. Invaluable experience getting thumped in the bosveld.
96 Go to commentsIreland. The Princess Diana of Rugby. I never cheered so much for a team as i did for the All Blacks in that QF.
96 Go to commentsWill be great to see the Leinster first XV back in action again after their cotton wool time…
1 Go to commentsLooked up Grant Constable on google and reply was doppelgänger for Ben Smith
96 Go to commentsIt is so good that we now all get excited and debate who is best and emotionally get involved. We all back our teams which is great. Up until about 15-20 years ago, NZ was basically on its own, and then Saffa, Aussie and sometimes French and English were there. We now have at least 5-6 really top sides and another 4 who keep improving. This is so healthy. So we should not resort to rubbish comments and unhealthy debate, but rather all be chuffed that the product we watch is not competitive, exciting and often uncertain. It would be so good if World Rugger could find a way to align the rules to professional players as well as spectators. Live rugby games are SO boring as there is SO much down time as we wait for refs and TMOs and whoever else to look at every small event going back endless phases with the hope of eventually find a minute infringement to then decide cancel what was a wonderful try. This is the ultimate cork back in the bottle moment and feels like every balloon is always being popped. Come on- we must be better with the rules.
96 Go to comments“upon leaving said establishment I tripped over a stool knocking some bottles into the air and as I fell I accidently dislodged a police officer’s teaser who was passing by on an unrelated matter there by landing on said taser which caused it to discharge 50,000 watts into me. Out of shock I shouted Ireland are going to win the world cup. Upon waking up I apologised for the distress caused by my Ireland comment. The matter is closed. If you wish to pursue this matter may I remind you what I told Wayne Barnes when he sent me off. I AM A BIG ASS MAN”. Or was it “I AM A BIG ASS, MAN” or was it “I AM A BIG ASSMAN”?
2 Go to commentsThe only championship the Boks hold are: Great value for the incompetence of referees during the RWC Moaning endlessly and champions of spewing utterly ignorant 💩 at all times. Displaying the dangers of a third world education End of.
96 Go to commentsSouth Africa and Rassie do a phenomenal job of treating the 4 years in between World Cups as nothing more than a training exercise to build squad depth. The Six Nations money that keeps Irish rugby afloat is unfortunately too important to allow the same approach, and basic population size means we'll never get close to matching the depth of South Africa, England and France. That being said, Irish rugby is in a relatively good place and slowly improving inch by inch. If the other three provinces can pull the finger out and actually develop some players it'd be even better.
96 Go to commentsGood on Clarke for taking on the criticism and addressing his deficiencies, principally his laziness.
2 Go to comments“It is the people’s favourite against the actual favourite. It is the people’s champions against the actual champions. I’m joking, but it’s going to be a fantastic series.” Why did Darcy make that joke knowing it would be used as click bait? Why did RP headline it as a serious comment? Anyway, the tired comment isn’t very astute. SA players may have played more games etc. Darcy over estimated as a pundit.
96 Go to commentsNot sure Frisch will ever make the French team with Depoortère and Costes waiting in the wings to take over from Danty and Fickou.
1 Go to commentsThe Irish are tired and the Boks are old. The test series won't confirm who is best in the world, it will confirm which team needs to pursue the task of rebuilding with the most urgency.
96 Go to comments