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Ospreys name Lance Bradley as new CEO

By Josh Raisey
A general view inside the stadium before the United Rugby Championship between Ospreys and Leinster at the Stadium in Swansea, Wales. (Photo By Harry Murphy/Sportsfile via Getty Images)

The Ospreys have announced that Lance Bradley will become their new chief executive officer from Monday, taking over from Nick Garcia, who confirmed his departure in December.


Bradley left his post as Gloucester CEO at the end of last season after four years, having previously been UK managing director of Mitsubishi Motors. During his time at Kingsholm, he navigated the Cherry and Whites through Covid-19, bringing them into profit at the end of the 2021 financial year.

While playing budgets are set to be reduced next season for the Welsh regions, Bradley said that he is impressed with the plans in place.

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“I am honoured to be joining Ospreys as its CEO,” Bradley said after his appointment was announced. “This is a club with a rich, successful history and a passionate fan base. I am eager to contribute and take the club to new heights.

“The Ospreys is a club full of potential and talent, who are known for their innovation and for being disruptive, making this a very exciting role. I’ve been very impressed with the plans Y11 have outlined to me. I look forward to meeting with fans and business partners in the coming weeks to share those plans and hear their thoughts.”

James Davies-Yandle, Ospreys and Y11 Sports & Media owner said: “Lance Bradley steps into his role at a pivotal moment for Ospreys, and his appointment marks a strategic enhancement to the club’s competitiveness and overall standing in the rugby community. The Ospreys community can expect Bradley to bring fresh perspectives, strategic initiatives, and a commitment to creating a culture of sustained success.”



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Jon 1 days ago
Why Sam Cane's path to retirement is perfect for him and the All Blacks

> It would be best described as an elegant solution to what was potentially going to be a significant problem for new All Blacks coach Scott Robertson. It is a problem the mad population of New Zealand will have to cope with more and more as All Blacks are able to continue their careers in NZ post RWCs. It will not be a problem for coaches, who are always going to start a campaign with the captain for the next WC in mind. > Cane, despite his warrior spirit, his undoubted commitment to every team he played for and unforgettable heroics against Ireland in last year’s World Cup quarter-final, was never unanimously admired or respected within New Zealand while he was in the role. Neither was McCaw, he was considered far too passive a captain and then out of form until his last world cup where everyone opinions changed, just like they would have if Cane had won the WC. > It was never easy to see where Cane, or even if, he would fit into Robertson’s squad given the new coach will want to be building a new-look team with 2027 in mind. > Cane will win his selections on merit and come the end of the year, he’ll sign off, he hopes, with 100 caps and maybe even, at last, universal public appreciation for what was a special career. No, he won’t. Those returning from Japan have already earned the right to retain their jersey, it’s in their contract. Cane would have been playing against England if he was ready, and found it very hard to keep his place. Perform, and they keep it however. Very easy to see where Cane could have fit, very hard to see how he could have accomplished it choosing this year as his sabbatical instead of 2025, and that’s how it played out (though I assume we now know what when NZR said they were allowing him to move his sabbatical forward and return to NZ next year, they had actually agreed to simply select him for the All Blacks from overseas, without any chance he was going to play in NZ again). With a mammoth season of 15 All Black games they might as well get some value out of his years contract, though even with him being of equal character to Richie, I don’t think they should guarantee him his 100 caps. That’s not what the All Blacks should be about. He absolutely has to play winning football.

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