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Gay dating app the new sponsor of Biarritz

By Sam Smith
Steffon Armitage points to the sponsor logo on his teammates' posterior /BOPB

Biarritz Olympique have revealed that famous gay dating app Grindr is to be the new jersey sponsor for the ProD2 team in the 2021/22 season.

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Biarritz hooked up with the Los Angeles-based company, selling their jersey rights in what is reported to be one of the biggest kit sponsor deals of its kind in French rugby.

The non-traditional partnership is part of an overall campaign against homophobia being embarked on by the club, and the LNR, in recent months.

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“Grindr is excited to partner with JB Aldige and the Biarritz Olympique Pays Basque Rugby Club. The club has been outspoken against homophobia and has committed to Grindr to continue its work to increase inclusivity and acceptance in the league and rugby overall,” the people behind the app noted in a statement.

According to the company, Grindr is the world’s largest social networking app for gay, bi, trans, and queer people to connect. Launched in 2009, today the app serves more than 13M people in over 200 countries.

“Grindr for Equality is an ever-evolving mission to help LGBTQ people around the globe. Our wide-ranging initiatives impact communities large and small on issues that matter to them the most: safety, sexual health, advocacy, and more.”

Biarritz currently sit in third on the ProD2 table, but will be hoping to grind out a win in this weekend’s semi-finals.

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finn 18 minutes ago
Massive red flag raised by weakened Champions Cup teams – Andy Goode

I wonder if the problem of some teams not taking it that seriously would be helped by making performance in the champions cup count towards qualification and/or seeding in the following year’s competition. Eg. top four seeds would be winners of the URC, premiership, and top 14, plus best performing team in the previous year’s CC who have not otherwise qualified. Doing that the seedings for this years comp. would have been: Tier one: Saracens - Munster - Toulouse - la Rochelle Tier two: Sale - Stormers - Racing 92 - Leinster Tier three: Leicester - Connacht - Bordeaux - Exeter Tier four: Northampton - Ulster - Lyon - Sharks Tier five: Harlequins - Glasgow - Stade Francais - Edinburgh Tier six: Bath - Bulls - Toulon - Ospreys The competition would probably work better with fewer teams, so I’d probably favour only the first 4 tiers being invited, and then going straight to a quarter final without a round of 16. On the one hand this would possibly incentivise teams to take the champions cup seriously, and on the other it would mean that the latter stages would be more likely to involve teams that have demonstrated a willingness to take the competition seriously. The main differences between my proposed system and the actual draw is that mine would give la Rochelle a fairly easy ride to the quarters, and would either exclude the Bulls entirely or would give then an insurmountably difficult draw. As it happened Exeter got quite an easy pool draw but that was a bit of a fluke. My system would reward Exeter for being one of the teams that demonstrably devote a lot of attention to the CC by guaranteeing them a good draw.

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