Select Edition

Northern Northern
Southern Southern
Global Global
New Zealand New Zealand
France France

Gay dating app the new sponsor of Biarritz

By Sam Smith
Steffon Armitage points to the sponsor logo on his teammates' posterior /BOPB

Biarritz Olympique have revealed that famous gay dating app Grindr is to be the new jersey sponsor for the ProD2 team in the 2021/22 season.

ADVERTISEMENT

Biarritz hooked up with the Los Angeles-based company, selling their jersey rights in what is reported to be one of the biggest kit sponsor deals of its kind in French rugby.

The non-traditional partnership is part of an overall campaign against homophobia being embarked on by the club, and the LNR, in recent months.

Video Spacer

The Spirit of Rugby | Episode 3

Video Spacer

The Spirit of Rugby | Episode 3

“Grindr is excited to partner with JB Aldige and the Biarritz Olympique Pays Basque Rugby Club. The club has been outspoken against homophobia and has committed to Grindr to continue its work to increase inclusivity and acceptance in the league and rugby overall,” the people behind the app noted in a statement.

According to the company, Grindr is the world’s largest social networking app for gay, bi, trans, and queer people to connect. Launched in 2009, today the app serves more than 13M people in over 200 countries.

“Grindr for Equality is an ever-evolving mission to help LGBTQ people around the globe. Our wide-ranging initiatives impact communities large and small on issues that matter to them the most: safety, sexual health, advocacy, and more.”

Biarritz currently sit in third on the ProD2 table, but will be hoping to grind out a win in this weekend’s semi-finals.

ADVERTISEMENT
ADVERTISEMENT

Join free

LIVE

{{item.title}}

Trending on RugbyPass

USER NOTICE:

As of today you will need to reset your password to log into RugbyPass to continue commenting on articles.

Please click the ‘Login’ button below to be redirected and start the account validation and password reset process.

Thank you,

Comments

0 Comments
Be the first to comment...

Join free and tell us what you really think!

Sign up for free
ADVERTISEMENT

Latest Features

Comments on RugbyPass

TRENDING
TRENDING History-chasing Duhan van der Merwe one of 13 changes for Scotland History-chasing Duhan van der Merwe one of 13 changes for Scotland
Search