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Les Bleus de retour chez Adidas, annonce la FFR

Antoine Dupont prend la pose avec le nouveau maillot Adidas de l'équipe de France, entouré des tuniques historiques de la marque aux trois bandes (photo FFR).

La Fédération française de rugby a annoncé ce lundi qu’Adidas serait le nouvel équipementier des équipes de France dès ce mois de septembre, pour les quatre années à venir.

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Une information qui n’est pas une surprise, le président de la FFR Florian Grill ayant annoncé ce deal en juin 2023, au lendemain de son élection à la tête de la fédé.

La firme allemande revient donc aux affaires avec les Bleus, après six ans passés chez Le Coq sportif. Adidas et l’équipe de France, ce sont déjà 18 ans d’aventure commune, marqués notamment par trois Grands Chelems dans le Tournoi des Cinq Nations (1987, 1997, 1998), comme le rappelle la FFR dans son communiqué.

Mais aussi des souvenirs plus douloureux, comme l’énorme raclée reçue en quarts de finale de la Coupe du Monde 2015 par les All Blacks (62-13).

Ce nouveau maillot, d’ores et déjà disponible sur la boutique en ligne de la FFR, sera étrenné par l’équipe de France féminine le samedi 7 septembre, à l’occasion du Crunch face à l’Angleterre.

Ceux qui ne souhaitent pas débourser les 90 € requis pour la nouvelle tunique peuvent se rabattre sur l’ancienne version, celle du Coq sportif, proposée à moitié prix (45 €).

Manae Feleu et l'équipe de France féminine étrenneront leur nouveau maillot dès le samedi 7 septembre, contre l'Angleterre (photo FFR).
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« Le partenariat entre Adidas et la FFR est emblématique de notre projet pour le rugby français », avance le président Florian Grill dans le communiqué.

« Adidas soutient la haute performance et nos 14 équipes de France féminines et masculines avec sa capacité d’innovation, mais Adidas soutient tout autant les clubs et le rugby amateur avec près de 900 équipes féminines (minimettes, cadettes et seniores) qui bénéficieront de dotations. Par ce partenariat, Adidas est au soutien du rugby français depuis la base jusqu’au sommet. »

Le montant de ce partenariat n’a pas fuité. Le précédent, avec Le Coq sportif, était estimé à 4 millions d’euros par saison.

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JW 1 hour ago
Why NZR's Ineos settlement may be the most important victory they'll enjoy this year

I wouldn’t think the risk is cash flow, as they have large cash reserves they said all through covid.


I suspect the author has it completely wrong as it pertains to the pool as well, because I can’t see the contracts of players changing year to year like revenue does.


I’d imagine there is an agreed principle to a ‘forecast’ figure of revenue for a cyclical period, and this is what 37% or whatever of is used for player salaries. So it would not change whatever that figure is until the next cycle. Cash flow, as you said, would be the main factor, but as they aren’t paid all it once, they’d not be hindered in this manor I don’t believe. Of all the references I’ve seen of a the player pool agreement, not once have I seen any detail on how the amount is determined.


But yes, that would be a very reasoned look at the consequences, especially compared those I’ve seen in articles on this site. Even with turnonver north of $350 million a year, 20 is still a sizeable chunk. Like this RA’s broadcast deal, they might have smaller sponsorship for a short period to align with everything else, then look to develop the deal further heading into the Lions tour cycle? Perhaps trying to take a deal from low to high like that is unlikely to a long term investor, and NZR want to get a good shortterm deal now so they can capitalize on growth for the Lions (i’m assuming that series has consequences on more than just broadcast deals right).

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Maro Itoje hits back at England critics over repeated claim

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LONG READ Why NZR's Ineos settlement may be the most important victory they'll enjoy this year Why NZR's Ineos settlement may be the most important victory they'll enjoy this year
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